Yongdan Liu

1.1k total citations · 1 hit paper
18 papers, 789 citations indexed

About

Yongdan Liu is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yongdan Liu has authored 18 papers receiving a total of 789 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Yongdan Liu's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Diverse Aspects of Tourism Research (4 papers). Yongdan Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Diverse Aspects of Tourism Research (4 papers). Yongdan Liu collaborates with scholars based in China, Macao and Hong Kong. Yongdan Liu's co-authors include Matthew Tingchi Liu, Ziying Mo, Zhidong Zhao, Angela Chang, Jerome Yen, Wilco Chan, Andrea Pérez, Jesús Collado Agudo, Jian Li and Carol Xiaoyue Zhang and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and Journal of Advertising.

In The Last Decade

Yongdan Liu

17 papers receiving 762 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Moral norm is the key

2020 226 citations Matthew Tingchi Liu, Yongdan Liu et al. Asia Pacific Journal of Marketing and Logistics profile →

Peers

Yongdan Liu

MARKE

SPS

MMPL

ISM

Sigal Segev United States

Gergely Nyilasy Australia

Rebeka-Anna Pop Romania

Morgan X. Yang Hong Kong

Irina Y. Yu Hong Kong

Eric Van Steenburg United States

Myung‐Soo Jo Canada

Zsuzsa Săplăcan Romania

Julian Ming‐Sung Cheng Taiwan

John H. Antil United States

Sigal Segev United States

Yongdan Liu

526 ×1.0

MARKE

278 ×0.7

SPS

203 ×1.4

MMPL

76 ×0.7

48 ×0.5

ISM

Citations per year, relative to Yongdan Liu Yongdan Liu (= 1×) peers Sigal Segev

Countries citing papers authored by Yongdan Liu

Since Specialization

Citations

This map shows the geographic impact of Yongdan Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongdan Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongdan Liu more than expected).

Fields of papers citing papers by Yongdan Liu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yongdan Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongdan Liu. The network helps show where Yongdan Liu may publish in the future.

Co-authorship network of co-authors of Yongdan Liu

This figure shows the co-authorship network connecting the top 25 collaborators of Yongdan Liu. A scholar is included among the top collaborators of Yongdan Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yongdan Liu. Yongdan Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Liu, Yongdan, et al.. (2025). I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images. Journal of Retailing and Consumer Services. 85. 104239–104239. 1 indexed citations

Chen, Zhuo, et al.. (2025). Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention. Journal of Retailing and Consumer Services. 85. 104286–104286. 1 indexed citations

Liu, Yongdan, et al.. (2025). Escapism as a driver of workcation: The roles of psychological ownership and motivation. Journal of Hospitality and Tourism Management. 64. 101309–101309. 3 indexed citations

Su, Lujun, et al.. (2025). Smile Big or Little? It Depends on the Tourism Activity Type. International Journal of Tourism Research. 27(4).

Chan, Wilco, et al.. (2024). Rest station's value-added amenities for biking tourism and leisure: Perspectives of seasoned bicyclists and infrequent bicyclists. Transport Policy. 149. 1–10. 5 indexed citations

Li, Jian, et al.. (2022). More mindfulness, less conspicuous consumption? Evidence from middle-aged Chinese consumers. Journal of Retailing and Consumer Services. 69. 103096–103096. 16 indexed citations

Liu, Matthew Tingchi, et al.. (2021). The influence of trust and relationship commitment to vloggers on viewers' purchase intention. Asia Pacific Journal of Marketing and Logistics. 34(2). 249–267. 52 indexed citations

Liu, Matthew Tingchi, et al.. (2021). The mechanism leads to successful clickbait promotion in WeChat social media platforms. Asia Pacific Journal of Marketing and Logistics. 33(9). 1952–1973. 31 indexed citations

Liu, Yongdan, et al.. (2021). Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism. Sustainability. 13(3). 1279–1279. 8 indexed citations

10.

Liu, Yongdan & Matthew Tingchi Liu. (2020). Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory. Journal of Advertising. 49(2). 185–194. 31 indexed citations

11.

Liu, Matthew Tingchi, et al.. (2020). Using text mining to track changes in travel destination image: the case of Macau. Asia Pacific Journal of Marketing and Logistics. 33(2). 371–393. 51 indexed citations

12.

Liu, Matthew Tingchi, Yongdan Liu, & Ziying Mo. (2020). Moral norm is the key. Asia Pacific Journal of Marketing and Logistics. 32(8). 1823–1841. 226 indexed citations breakdown →

13.

Liu, Yongdan, Matthew Tingchi Liu, Andrea Pérez, et al.. (2020). The importance of knowledge and trust for ethical fashion consumption. Asia Pacific Journal of Marketing and Logistics. 33(5). 1175–1194. 45 indexed citations

14.

Liu, Matthew Tingchi, et al.. (2019). Vlog and brand evaluations: the influence of parasocial interaction. Asia Pacific Journal of Marketing and Logistics. 31(2). 419–436. 118 indexed citations

15.

Liu, Yongdan & Matthew Tingchi Liu. (2019). Celebrity poses and consumer attitudes in endorsement advertisements. Asia Pacific Journal of Marketing and Logistics. 31(4). 1027–1041. 28 indexed citations

16.

Liu, Matthew Tingchi, et al.. (2019). How CSR influences customer behavioural loyalty in the Chinese hotel industry. Asia Pacific Journal of Marketing and Logistics. 32(1). 1–22. 99 indexed citations

17.

Liu, Matthew Tingchi, et al.. (2018). HOW VIDEO BLOGGER (VLOGGER) AFFECTS PARASOCIAL INTERACTION AND BRAND. Global Fashion Management Conference. 2018. 148–153. 4 indexed citations

18.

Mo, Ziying, Matthew Tingchi Liu, & Yongdan Liu. (2018). Effects of functional green advertising on self and others. Psychology and Marketing. 35(5). 368–382. 70 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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