Yongdan Liu
- Marketing top 1%
- Sociology and Political Science top 5%
- Management, Monitoring, Policy and Law top 5%
- Strategy and Management top 10%
- Information Systems and Management top 5%
- Co-authors
- Matthew Tingchi LiuZiying MoZhidong ZhaoAngela ChangJerome YenWilco ChanAndrea PérezJesús Collado Agudo
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (8 papers)Diverse Aspects of Tourism Research (4 papers)
In The Last Decade
Yongdan Liu
17 papers receiving 762 citations
Hit Papers
Peers
Comparison fields: 5 of 68
- Marketing 538
- Sociology and Political Science 417
- Management, Monitoring, Policy and Law 142
- Strategy and Management 104
- Information Systems and Management 98
Countries citing papers authored by Yongdan Liu
This map shows the geographic impact of Yongdan Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongdan Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongdan Liu more than expected).
Fields of papers citing papers by Yongdan Liu
This network shows the impact of papers produced by Yongdan Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongdan Liu. The network helps show where Yongdan Liu may publish in the future.
Co-authorship network of co-authors of Yongdan Liu
This figure shows the co-authorship network connecting the top 25 collaborators of Yongdan Liu. A scholar is included among the top collaborators of Yongdan Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yongdan Liu. Yongdan Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 3 | |
| 4 | 0 | |
| 5 | 5 | |
| 6 | 16 | |
| 7 | 52 | |
| 8 | 31 | |
| 9 | 8 | |
| 10 | 31 | |
| 11 | 51 | |
| 12 | Moral norm is the keybreakdown → | 226 |
| 13 | 45 | |
| 14 | 118 | |
| 15 | 28 | |
| 16 | 99 | |
| 17 | 4 | |
| 18 | 70 |
About Yongdan Liu
Yongdan Liu is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Literature and Literary Theory, having authored 18 papers that have together received 789 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Diverse Aspects of Tourism Research (4 papers). The work is most often cited by research in Marketing (538 citations), Information Systems and Management (98 citations) and Management, Monitoring, Policy and Law (142 citations). Yongdan Liu has collaborated with scholars based in China, Macao and Hong Kong. Frequent co-authors include Matthew Tingchi Liu, Ziying Mo, Zhidong Zhao, Angela Chang, Jerome Yen, Wilco Chan, Andrea Pérez, Jesús Collado Agudo, Jian Li and Carol Xiaoyue Zhang. Their work appears in journals such as Sustainability, Journal of Retailing and Consumer Services and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.