Vikas Tripathi
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 21
- Environmental Sustainability in Business 16
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 7
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- Customer Service Quality and Loyalty 13
- Co-authors
- Kushagra Kulshreshtha (17 shared papers)Pallavi Chaturvedi (12 shared papers)Naval Bajpai (11 shared papers)Utkal Khandelwal (7 shared papers)Gunjan Sharma (4 shared papers)Vivek Agrawal (9 shared papers)Anand Mohan Agrawal (3 shared papers)K. Vinod Kumar (1 shared paper)
In The Last Decade
Vikas Tripathi
46 papers receiving 669 citations
Vikas Tripathi's Hit Papers
Peers
Comparison fields: 5 of 81
- Marketing 427
- Information Systems and Management 109
- Organizational Behavior and Human Resource Management 133
- Business and International Management 24
- Management, Monitoring, Policy and Law 117
Countries citing papers authored by Vikas Tripathi
This map shows the geographic impact of Vikas Tripathi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Tripathi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Tripathi more than expected).
Fields of papers citing papers by Vikas Tripathi
This network shows the impact of papers produced by Vikas Tripathi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Tripathi. The network helps show where Vikas Tripathi may publish in the future.
Co-authors
The 20 scholars most cited alongside Vikas Tripathi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 133 | |
| 2 | 2022 | 59 | |
| 3 | Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram Hit paper breakdown → | 2023 | 48 |
| 4 | 2019 | 34 | |
| 5 | 2019 | 30 | |
| 6 | 2022 | 30 | |
| 7 | 2021 | 28 | |
| 8 | 2017 | 26 | |
| 9 | 2023 | 21 | |
| 10 | 2021 | 21 | |
| 11 | 2019 | 20 | |
| 12 | 2021 | 18 | |
| 13 | 2019 | 17 | |
| 14 | 2017 | 16 | |
| 15 | 2019 | 16 | |
| 16 | 2018 | 16 | |
| 17 | 2017 | 14 | |
| 18 | 2019 | 13 | |
| 19 | 2024 | 13 | |
| 20 | 2018 | 12 |
About Vikas Tripathi
Vikas Tripathi is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Business and International Management, having authored 48 papers that have together received 716 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (16 papers), Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Technology Adoption and User Behaviour (9 papers), Innovation and Socioeconomic Development (8 papers), Consumer Retail Behavior Studies (7 papers) and Innovation and Knowledge Management (4 papers). The work is most often cited by research in Marketing (427 citations), Information Systems and Management (109 citations), Organizational Behavior and Human Resource Management (133 citations), Business and International Management (24 citations) and Management, Monitoring, Policy and Law (117 citations). Vikas Tripathi has collaborated with scholars based in India, Qatar and Pakistan. Frequent co-authors include Kushagra Kulshreshtha, Pallavi Chaturvedi, Naval Bajpai, Utkal Khandelwal, Gunjan Sharma, Vivek Agrawal, Anand Mohan Agrawal, K. Vinod Kumar, Shailesh Rastogi and Ashish Gupta. Their work appears in journals such as foresight, International Journal of Services and Operations Management, Benchmarking An International Journal, Management of Environmental Quality An International Journal and Transportation Planning and Technology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.