Xiaobing Xu

438 total citations
21 papers, 176 citations indexed

About

Xiaobing Xu is a scholar working on Marketing, Applied Psychology and Sociology and Political Science. According to data from OpenAlex, Xiaobing Xu has authored 21 papers receiving a total of 176 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Applied Psychology and 5 papers in Sociology and Political Science. Recurrent topics in Xiaobing Xu's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (7 papers) and Decision-Making and Behavioral Economics (4 papers). Xiaobing Xu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (7 papers) and Decision-Making and Behavioral Economics (4 papers). Xiaobing Xu collaborates with scholars based in China, United States and Hong Kong. Xiaobing Xu's co-authors include Rong Chen, Maggie Wenjing Liu, Hao Shen, Susan Jia, Zhang Jin, Hean Tat Keh, Diyi Liu, Jin Zhang, Shibin Sheng and Rong Chen and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Journal of Retailing.

In The Last Decade

Xiaobing Xu

19 papers receiving 164 citations

Peers

Xiaobing Xu

MARKE

SPS

Aniruddha Pangarkar United States

Ling Jiang Canada

Michael Neuner Germany

Teresa C. Schrezenmaier United Kingdom

Z. S. Demirdjian United States

Cornelia C Otnes United States

Huachao Gao Canada

Aaron J. Barnes United States

Gerhard Scherhorn Germany

Frank G. Cabano United States

Aniruddha Pangarkar United States

Xiaobing Xu

207 ×2.0

MARKE

126 ×2.2

SPS

26 ×0.9

16 ×0.6

12 ×0.5

Citations per year, relative to Xiaobing Xu Xiaobing Xu (= 1×) peers Aniruddha Pangarkar

Countries citing papers authored by Xiaobing Xu

Since Specialization

Citations

This map shows the geographic impact of Xiaobing Xu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaobing Xu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaobing Xu more than expected).

Fields of papers citing papers by Xiaobing Xu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaobing Xu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaobing Xu. The network helps show where Xiaobing Xu may publish in the future.

Co-authorship network of co-authors of Xiaobing Xu

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaobing Xu. A scholar is included among the top collaborators of Xiaobing Xu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaobing Xu. Xiaobing Xu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Liu, Shilin, Xiaobing Xu, & Janet Z. Yang. (2025). Multiple social roles increase risk-taking in consumer decisions. Journal of Business Research. 196. 115424–115424. 1 indexed citations

Yang, Dinghui, et al.. (2024). Teleseismic Full‐Waveform Tomography Based on a 3D FK‐LTSOS Hybrid Method for Local Imaging. Journal of Geophysical Research Solid Earth. 129(12).

Yuan, Yongna, et al.. (2024). Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude. Psychology and Marketing. 42(4). 1188–1200. 4 indexed citations

Xu, Xiaobing, et al.. (2024). Suit up or dress down: exploring the impact of CEO attire on corporate perceptions. Journal of Product & Brand Management. 33(7). 914–928. 1 indexed citations

Xu, Xiaobing, et al.. (2023). Emotional or utilitarian? Exploring the malleability in time perceptions. Current Psychology. 42(34). 29735–29744. 1 indexed citations

Xu, Xiaobing, et al.. (2023). Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention. International Journal of Consumer Studies. 47(4). 1364–1376. 3 indexed citations

Sheng, Shibin, et al.. (2022). How perceived life control shapes sustainable consumption: The role of outcome efficacy. Psychology and Marketing. 40(4). 735–749. 9 indexed citations

Liu, Diyi, et al.. (2021). Good News or Bad News? How Message Framing Influences Consumers’ Willingness to Buy Green Products. Frontiers in Psychology. 11. 568586–568586. 19 indexed citations

Chen, Rong, et al.. (2021). How reward uncertainty influences subsequent donations: The role of mental accounting. Journal of Business Research. 132. 383–391. 6 indexed citations

10.

Tian, Jing, Rong Chen, & Xiaobing Xu. (2021). A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior. International Journal of Research in Marketing. 39(1). 156–169. 4 indexed citations

11.

Jia, Susan & Xiaobing Xu. (2021). Community‐level social capital and agricultural cooperatives: Evidence from Hebei, China. Agribusiness. 37(4). 804–817. 11 indexed citations

12.

Xu, Xiaobing & Rong Chen. (2020). Time metaphor and regulatory focus. European Journal of Marketing. 54(8). 1865–1881. 13 indexed citations

13.

Xu, Xiaobing, et al.. (2019). The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money. Journal of Retailing. 96(2). 178–188. 15 indexed citations

14.

Xu, Xiaobing, Rong Chen, & Jin Zhang. (2018). Effectiveness of trade-ins and price discounts: A moderating role of substitutability. Journal of Economic Psychology. 70. 80–89. 8 indexed citations

15.

Xu, Xiaobing, Rong Chen, & Maggie Wenjing Liu. (2017). The effects of uppercase and lowercase wordmarks on brand perceptions. Marketing Letters. 28(3). 449–460. 31 indexed citations

16.

Xu, Xiaobing, et al.. (2016). Go beyond just paying: Effects of payment method on level of construal. Journal of Consumer Psychology. 27(2). 207–217. 24 indexed citations

17.

Xu, Xiaobing & Rong Chen. (2016). The role of a model’s race in influencing Chinese consumers’ product perception. Asian Business & Management. 15(3). 201–225. 5 indexed citations

18.

G, Liu, Peng Zhang, Tsuo‐Hung Lan, et al.. (2015). [Health risk assessment on pesticide residues in drinking water in Shenzhen].. PubMed. 44(2). 264–9. 1 indexed citations

19.

Zhang, Jin, Rong Chen, & Xiaobing Xu. (2015). How Do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products.

20.

Xu, Xiaobing & Rong Chen. (2015). Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top. International Journal of Marketing Studies. 7(6). 1–1. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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