Jang Ho Moon

1.1k total citations · 1 hit paper
15 papers, 748 citations indexed

About

Jang Ho Moon is a scholar working on Sociology and Political Science, Marketing and Clinical Psychology. According to data from OpenAlex, Jang Ho Moon has authored 15 papers receiving a total of 748 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 5 papers in Marketing and 2 papers in Clinical Psychology. Recurrent topics in Jang Ho Moon's work include Digital Marketing and Social Media (7 papers), Impact of Technology on Adolescents (4 papers) and Technology Adoption and User Behaviour (2 papers). Jang Ho Moon is often cited by papers focused on Digital Marketing and Social Media (7 papers), Impact of Technology on Adolescents (4 papers) and Technology Adoption and User Behaviour (2 papers). Jang Ho Moon collaborates with scholars based in South Korea and United States. Jang Ho Moon's co-authors include Yongjun Sung, Jung‐Ah Lee, Eunji Lee, Tae Rang Choi, Taeyeon Kim, Eunice Kim, Sejung Marina Choi, Jhih-Syuan Lin, Mihyun Kang and Se Hoon Kim and has published in prestigious journals such as Personality and Individual Differences, Cyberpsychology Behavior and Social Networking and Telematics and Informatics.

In The Last Decade

Jang Ho Moon

11 papers receiving 701 citations

Hit Papers

Pictures Speak Louder tha... 2015 2026 2018 2022 2015 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Pictures Speak Louder than Words: Motivations for Using Instagram
    2015 411 citations Eunji Lee, Jung‐Ah Lee et al. Cyberpsychology Behavior and Social Networking profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jang Ho Moon South Korea 6 517 166 126 122 95 15 748
Nina Haferkamp Germany 6 504 1.0× 96 0.6× 159 1.3× 137 1.1× 46 0.5× 11 693
T. Makana Chock United States 16 478 0.9× 147 0.9× 157 1.2× 225 1.8× 44 0.5× 27 769
Jong‐Eun Roselyn Lee United States 9 739 1.4× 66 0.4× 256 2.0× 182 1.5× 87 0.9× 12 983
Juliane M. Stopfer Germany 6 703 1.4× 76 0.5× 174 1.4× 115 0.9× 63 0.7× 6 1.0k
Vincent Cicchirillo United States 12 310 0.6× 80 0.5× 171 1.4× 116 1.0× 61 0.6× 25 553
Shaojung Sharon Wang Taiwan 10 367 0.7× 73 0.4× 130 1.0× 46 0.4× 72 0.8× 17 496
Yoon Hyung Choi United States 10 778 1.5× 60 0.4× 354 2.8× 124 1.0× 86 0.9× 13 1.1k
Emmelyn Croes Netherlands 10 356 0.7× 157 0.9× 58 0.5× 83 0.7× 69 0.7× 17 625
John M. Tchernev United States 10 439 0.8× 54 0.3× 170 1.3× 216 1.8× 29 0.3× 14 683
Erin E. Hollenbaugh United States 9 563 1.1× 45 0.3× 206 1.6× 62 0.5× 28 0.3× 10 719

Countries citing papers authored by Jang Ho Moon

Since Specialization
Citations

This map shows the geographic impact of Jang Ho Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jang Ho Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jang Ho Moon more than expected).

Fields of papers citing papers by Jang Ho Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jang Ho Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jang Ho Moon. The network helps show where Jang Ho Moon may publish in the future.

Co-authorship network of co-authors of Jang Ho Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Jang Ho Moon. A scholar is included among the top collaborators of Jang Ho Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jang Ho Moon. Jang Ho Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

15 of 15 papers shown
1.
Moon, Jang Ho, et al.. (2025). The Effects of Explainability and User Control on Algorithmic Transparency: The Moderating Role of Algorithmic Literacy. Cyberpsychology Behavior and Social Networking. 28(7). 497–504. 2 indexed citations
2.
3.
Kim, Taeyeon, Yongjun Sung, & Jang Ho Moon. (2020). Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. Telematics and Informatics. 51. 101406–101406. 63 indexed citations
4.
Kim, Se Hoon, et al.. (2017). The Implementation Plan for Facilitating K-Fashion Wave With a Focus on Korean Fashion Design. 17(4). 169–179. 2 indexed citations
5.
Moon, Jang Ho, Eunji Lee, Jung‐Ah Lee, Tae Rang Choi, & Yongjun Sung. (2016). The role of narcissism in self-promotion on Instagram. Personality and Individual Differences. 101. 22–25. 134 indexed citations
6.
7.
Lee, Eunji, Jung‐Ah Lee, Jang Ho Moon, & Yongjun Sung. (2015). Pictures Speak Louder than Words: Motivations for Using Instagram. Cyberpsychology Behavior and Social Networking. 18(9). 552–556. 411 indexed citations breakdown →
8.
Moon, Jang Ho. (2015). The Impact of Brand's Backstage Information Disclosure via Social Media Contents on Consumer Responses: Adoption of Dramaturgical Theory. The Journal of the Korea Contents Association. 15(4). 139–152. 2 indexed citations
9.
10.
Moon, Jang Ho & Yongjun Sung. (2015). Individuality Within the Group: Testing the Optimal Distinctiveness Principle Through Brand Consumption. Social Behavior and Personality An International Journal. 43(1). 15–26. 5 indexed citations
11.
Moon, Jang Ho. (2014). The Impact of Video Quality and Image Size on the Effectiveness of Online Video Advertising on YouTube. International Journal of Contents. 10(4). 23–29. 10 indexed citations
12.
Moon, Jang Ho, Eunice Kim, Sejung Marina Choi, & Yongjun Sung. (2013). Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping. Journal of Interactive Advertising. 13(1). 14–26. 79 indexed citations
13.
14.
Sung, Yongjun, Jang Ho Moon, Mihyun Kang, & Jhih-Syuan Lin. (2011). Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression. Journal of Virtual Worlds Research. 4(1). 35 indexed citations
15.
Kim, Yoojung, et al.. (2010). To Click or Not To Click?: The Factors Influencing Clicking of Ads on Facebook.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Nina Haferkamp Breakdown of academic impact, for papers by T. Makana Chock Breakdown of academic impact, for papers by Jong‐Eun Roselyn Lee Breakdown of academic impact, for papers by Juliane M. Stopfer Breakdown of academic impact, for papers by Vincent Cicchirillo Breakdown of academic impact, for papers by Shaojung Sharon Wang Breakdown of academic impact, for papers by Yoon Hyung Choi Breakdown of academic impact, for papers by Emmelyn Croes Breakdown of academic impact, for papers by John M. Tchernev Breakdown of academic impact, for papers by Erin E. Hollenbaugh
Rankless by CCL
2026