Viswanath Venkatesh

82.4k citations
203 papers · 58.2k indexed · 28 hit papers · h-index 73
Topics
Technology Adoption and User Behaviour (119 papers)Digital Marketing and Social Media (59 papers)Customer Service Quality and Loyalty (27 papers)

In The Last Decade

Viswanath Venkatesh

195 papers receiving 52.5k citations

Hit Papers

A Theoretical Extension of the Technology Acceptance Mode...1996202620062016200020082000200019965.0k10.0k15.0k

Peers

Viswanath Venkatesh
Comparison fields: 5 of 191
  • Information Systems and Management 34.1k
  • Sociology and Political Science 24.2k
  • Marketing 8.4k
  • Organizational Behavior and Human Resource Management 8.0k
  • Communication 7.0k
Replace Venkatesh with:
Venkatesh United States
Detmar W. Straub United States
Fred D. Davis United States
Yogesh K. Dwivedi United Kingdom
Izak Benbasat Canada
David Gefen United States
Jeremy Morris United Kingdom
Joseph F. Hair United States
Wynne W. Chin United States
Richard P. Bagozzi United States
Viswanath Venkatesh relative to Venkatesh United States Venkatesh's profile →
Citations per field
00.5×1.5×1.9×
Venkatesh · 1×
Citations per year

Countries citing papers authored by Viswanath Venkatesh

Since Specialization
Citations

This map shows the geographic impact of Viswanath Venkatesh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Viswanath Venkatesh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Viswanath Venkatesh more than expected).

Fields of papers citing papers by Viswanath Venkatesh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Viswanath Venkatesh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Viswanath Venkatesh. The network helps show where Viswanath Venkatesh may publish in the future.

Co-authorship network of co-authors of Viswanath Venkatesh

This figure shows the co-authorship network connecting the top 25 collaborators of Viswanath Venkatesh. A scholar is included among the top collaborators of Viswanath Venkatesh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Viswanath Venkatesh. Viswanath Venkatesh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 9
3 17
4 0
5 8
6 28
7
Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean \n \nbreakdown →
158
8 55
9 7
10 4
11 51
12 4
13 5
14
The Rise of Human Machines: How Cognitive Computing Systems Challenge Assumptions of User-System Interaction
31
15 71
16 33
17 21
18 1
19 24
20
Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1breakdown →
3234

About Viswanath Venkatesh

Viswanath Venkatesh is a scholar working on Information Systems and Management, Communication and Management Information Systems, having authored 203 papers that have together received 58.2k indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (119 papers), Digital Marketing and Social Media (59 papers) and Customer Service Quality and Loyalty (27 papers). The work is most often cited by research in Information Systems and Management (34.1k citations), Communication (7.0k citations) and Marketing (8.4k citations). Viswanath Venkatesh has collaborated with scholars based in United States, Hong Kong and France. Frequent co-authors include Fred D. Davis, Hillol Bala, Michael G. Morris, Susan A. Brown, James Y.L. Thong, Xu Xin, Cheri Speier, Xiaojun Zhang, Tracy Ann Sykes and Ritu Agarwal. Their work appears in journals such as Academy of Management Journal, Journal of Marketing and Journal of Applied Psychology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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