Sue Peattie

1.4k total citations
20 papers, 931 citations indexed

About

Sue Peattie is a scholar working on Marketing, Sociology and Political Science and Tourism, Leisure and Hospitality Management. According to data from OpenAlex, Sue Peattie has authored 20 papers receiving a total of 931 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Tourism, Leisure and Hospitality Management. Recurrent topics in Sue Peattie's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (10 papers) and Service and Product Innovation (5 papers). Sue Peattie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (10 papers) and Service and Product Innovation (5 papers). Sue Peattie collaborates with scholars based in United Kingdom and Australia. Sue Peattie's co-authors include Ken Peattie, Philip Clarke, Robert G. Newcombe, Ahmad Jamal and Robyn Thomas and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Retailing and Consumer Services.

In The Last Decade

Sue Peattie

20 papers receiving 824 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sue Peattie United Kingdom	14	593	300	205	136	117	20	931
James Freund United Kingdom	7	480 0.8×	210 0.7×	215 1.0×	48 0.4×	88 0.8×	13	682
Ahmed Shahriar Ferdous Australia	16	409 0.7×	324 1.1×	205 1.0×	221 1.6×	174 1.5×	33	933
Caroline Moraes United Kingdom	16	614 1.0×	362 1.2×	160 0.8×	80 0.6×	170 1.5×	31	1.0k
Yoon‐Na Cho United States	15	643 1.1×	271 0.9×	275 1.3×	142 1.0×	151 1.3×	32	1.1k
Ronald Kuntze United States	7	475 0.8×	222 0.7×	86 0.4×	184 1.4×	51 0.4×	9	774
Olga Kvasova Cyprus	13	627 1.1×	330 1.1×	314 1.5×	141 1.0×	177 1.5×	23	966
Wayne Binney Australia	14	302 0.5×	279 0.9×	94 0.5×	78 0.6×	65 0.6×	41	741
Kimberly Severt United States	18	697 1.2×	482 1.6×	315 1.5×	157 1.2×	61 0.5×	41	1.2k
Eva Martínez Spain	9	647 1.1×	274 0.9×	218 1.1×	176 1.3×	133 1.1×	9	842
Roland Gau United States	15	544 0.9×	244 0.8×	194 0.9×	63 0.5×	101 0.9×	18	965

Countries citing papers authored by Sue Peattie

Since Specialization

Citations

This map shows the geographic impact of Sue Peattie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sue Peattie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sue Peattie more than expected).

Fields of papers citing papers by Sue Peattie

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sue Peattie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sue Peattie. The network helps show where Sue Peattie may publish in the future.

Co-authorship network of co-authors of Sue Peattie

This figure shows the co-authorship network connecting the top 25 collaborators of Sue Peattie. A scholar is included among the top collaborators of Sue Peattie based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sue Peattie. Sue Peattie is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Peattie, Ken, Sue Peattie, & Robert G. Newcombe. (2016). Unintended consequences in demarketing antisocial behaviour: projectBernie. Journal of Marketing Management. 32(17-18). 1588–1618. 21 indexed citations

Peattie, Sue, Ken Peattie, & Robyn Thomas. (2012). Social Marketing as Transformational Marketing in Public Services. Public Management Review. 14(7). 987–1010. 14 indexed citations

Peattie, Ken & Sue Peattie. (2011). The Social Marketing Mix – A Critical Review. 152–166. 9 indexed citations

Jamal, Ahmad, Sue Peattie, & Ken Peattie. (2011). Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services. 19(1). 98–108. 20 indexed citations

Peattie, Ken, et al.. (2009). Climate change: a social and commercial marketing communications challenge. EuroMed Journal of Business. 4(3). 270–286. 41 indexed citations

Peattie, Ken & Sue Peattie. (2008). Social marketing: A pathway to consumption reduction?. Journal of Business Research. 62(2). 260–268. 424 indexed citations

Peattie, Sue. (2007). The Internet as a Medium for Communicating with Teenagers. Social Marketing Quarterly. 13(2). 21–46. 21 indexed citations

Peattie, Sue, Philip Clarke, & Ken Peattie. (2004). Risk and responsibility in tourism: promoting sun-safety. Tourism Management. 26(3). 399–408. 37 indexed citations

Peattie, Sue. (2003). Applying sales promotion competitions to nonprofit contexts. International Journal of Nonprofit and Voluntary Sector Marketing. 8(4). 349–362. 12 indexed citations

10.

Peattie, Sue & Ken Peattie. (2003). Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory. Marketing Theory. 3(3). 365–385. 163 indexed citations

11.

Peattie, Sue. (2002). Using the Internet to communicate the sun‐safety message to teenagers. Health Education. 102(5). 210–218. 8 indexed citations

12.

Peattie, Ken, Sue Peattie, & Philip Clarke. (2001). Skin Cancer Prevention: Reevaluating the Public Policy Implications. Journal of Public Policy & Marketing. 20(2). 268–279. 17 indexed citations

13.

Peattie, Sue. (1998). Promotional competitions as a marketing tool in food retailing. British Food Journal. 100(6). 286–294. 35 indexed citations

14.

Peattie, Ken, et al.. (1997). Promotional competitions as a strategic marketing weapon. Journal of Marketing Management. 13(8). 777–789. 13 indexed citations

15.

Peattie, Ken & Sue Peattie. (1996). Promotional competitions: a winning tool for tourism marketing. Tourism Management. 17(6). 433–442. 16 indexed citations

16.

Peattie, Ken & Sue Peattie. (1995). Sales promotion – a missed opportunity for servicesmarketers?. International Journal of Service Industry Management. 6(1). 22–39. 36 indexed citations

17.

Peattie, Sue. (1995). Promotional Competitions — A Winning Technique for Wine Marketing. International Journal of Wine Marketing. 7(3). 31–48. 6 indexed citations

18.

Peattie, Sue & Ken Peattie. (1994). Promoting Financial Services with Glittering Prizes. International Journal of Bank Marketing. 12(6). 19–29. 18 indexed citations

19.

Peattie, Ken & Sue Peattie. (1993). Sales promotion—playing to win?. Journal of Marketing Management. 9(3). 255–269. 13 indexed citations

20.

Peattie, Sue & Ken Peattie. (1993). Sales promotion competitions—a survey. Journal of Marketing Management. 9(3). 271–286. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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