Tri D. Le
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 13
- Impact of Technology on Adolescents 3
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
- Co-authors
- Angela R. Dobele (5 shared papers)Linda Robinson (5 shared papers)Tai Anh Kieu (3 shared papers)Binh Nguyen (1 shared paper)Muhammad Usman (1 shared paper)Thanh‐Hoang Nguyen‐Vo (1 shared paper)Phương Ngọc Nguyễn (2 shared papers)Phuc H. Le (1 shared paper)
In The Last Decade
Tri D. Le
23 papers receiving 356 citations
Peers
Comparison fields: 5 of 81
- Marketing 127
- Information Systems and Management 91
- Organizational Behavior and Human Resource Management 61
- Communication 34
- Sociology and Political Science 185
Countries citing papers authored by Tri D. Le
This map shows the geographic impact of Tri D. Le's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tri D. Le with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tri D. Le more than expected).
Fields of papers citing papers by Tri D. Le
This network shows the impact of papers produced by Tri D. Le. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tri D. Le. The network helps show where Tri D. Le may publish in the future.
Co-authors
The 22 scholars most cited alongside Tri D. Le, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 52 | |
| 2 | 2019 | 47 | |
| 3 | ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING | 2014 | 40 |
| 4 | 2019 | 39 | |
| 5 | 2018 | 36 | |
| 6 | 2018 | 31 | |
| 7 | 2018 | 25 | |
| 8 | 2023 | 19 | |
| 9 | 2022 | 16 | |
| 10 | 2023 | 15 | |
| 11 | 2019 | 10 | |
| 12 | 2017 | 9 | |
| 13 | 2024 | 8 | |
| 14 | 2022 | 7 | |
| 15 | 2022 | 6 | |
| 16 | 2017 | 4 | |
| 17 | 2024 | 3 | |
| 18 | 2020 | 2 | |
| 19 | 2021 | 2 | |
| 20 | 2025 | 2 |
About Tri D. Le
Tri D. Le is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management and Communication, having authored 25 papers that have together received 377 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers), Impact of Technology on Adolescents (3 papers), Ethics in Business and Education (3 papers), Job Satisfaction and Organizational Behavior (3 papers), Technology Adoption and User Behaviour (3 papers) and Knowledge Management and Sharing (2 papers). The work is most often cited by research in Marketing (127 citations), Information Systems and Management (91 citations), Organizational Behavior and Human Resource Management (61 citations), Communication (34 citations) and Sociology and Political Science (185 citations). Tri D. Le has collaborated with scholars based in Vietnam, Australia and Cambodia. Frequent co-authors include Angela R. Dobele, Linda Robinson, Tai Anh Kieu, Binh Nguyen, Muhammad Usman, Thanh‐Hoang Nguyen‐Vo, Phương Ngọc Nguyễn, Phuc H. Le, Nhat Tan Pham and An Nguyen. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, Public Integrity, Cell Reports, Online Information Review and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.