Tinashe Chuchu

1.0k citations
87 papers · 621 indexed · h-index 14
Topics
Consumer Behavior in Brand Consumption and Identification (28 papers)Digital Marketing and Social Media (20 papers)Technology Adoption and User Behaviour (18 papers)

In The Last Decade

Tinashe Chuchu

74 papers receiving 582 citations

Peers

Tinashe Chuchu
Comparison fields: 5 of 89
  • Sociology and Political Science 262
  • Marketing 212
  • Information Systems and Management 117
  • Organizational Behavior and Human Resource Management 82
  • Education 79
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Citations per year

Countries citing papers authored by Tinashe Chuchu

Since Specialization
Citations

This map shows the geographic impact of Tinashe Chuchu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tinashe Chuchu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tinashe Chuchu more than expected).

Fields of papers citing papers by Tinashe Chuchu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tinashe Chuchu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tinashe Chuchu. The network helps show where Tinashe Chuchu may publish in the future.

Co-authorship network of co-authors of Tinashe Chuchu

This figure shows the co-authorship network connecting the top 25 collaborators of Tinashe Chuchu. A scholar is included among the top collaborators of Tinashe Chuchu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tinashe Chuchu. Tinashe Chuchu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 0
4 7
5 1
6 0
7 13
8 1
9
Multisensory Dimensions Effect on Affective Attitudes, Restaurant Attachment and Positive Word of Mouth of Quick-Service Restaurants
0
10 1
11
An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa
1
12
An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores
1
13 2
14 13
15
Investigating the impact of destination image on travellers’ intention to revisit South Africa : a case of international tourists
1
16
Destination image of Swaziland: perceptions of local and international tourists
1
17 38
18
The Conception of Consumer Perceived Risk towards Online Purchases of Apparel and an Idiosyncratic Scrutiny of Perceived Social Risk: A Review of Literature
38
19
Consumers' Perceptions and Attitudes When Evaluating Brand Extensions In Relation to the Original Brand: A South African Perspective
1
20
An empirical investigation into the effectiveness of consumer generated content on the purchase intention of sports apparel brands
6

About Tinashe Chuchu

Tinashe Chuchu is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 87 papers that have together received 621 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (20 papers) and Technology Adoption and User Behaviour (18 papers). The work is most often cited by research in Marketing (212 citations), Information Systems and Management (117 citations) and Business and International Management (26 citations). Tinashe Chuchu has collaborated with scholars based in South Africa, Zimbabwe and United States. Frequent co-authors include Eugine Tafadzwa Maziriri, Brighton Nyagadza, Richard Chinomona, Asphat Muposhi, Maxwell Sandada, Takawira Munyaradzi Ndofirepi, Willie Chinyamurindi, Göran Svensson, Pierre Mostert and Abu Bashar. Their work appears in journals such as SHILAP Revista de lepidopterología, European Journal of Innovation Management and Journal of Fashion Marketing and Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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