Brighton Nyagadza
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- Innovation and Socioeconomic Development 12
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 8
- Marketing and Advertising Strategies 7
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- Entrepreneurship Studies and Influences 10
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- Technology Adoption and User Behaviour 13
- Strategy and Management top 5%
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- Digital Marketing and Social Media 18
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- Customer Service Quality and Loyalty 9
- Co-authors
- Eugine Tafadzwa MaziririTinashe ChuchuLovemore ChikazheAsphat MuposhiAbu BasharMohammad WasiqLesley MachekaErnest Dube
- Journals
- SHILAP Revista de lepidopterología (14 papers)European Journal of Innovation Management (1 paper)Quality & Quantity (2 papers)
- Partner nations
- ZimbabweSouth AfricaUnited Kingdom
In The Last Decade
Brighton Nyagadza
70 papers receiving 726 citations
Peers
Comparison fields: 5 of 94
- Business and International Management 129
- Marketing 213
- Management of Technology and Innovation 145
- Information Systems and Management 134
- Strategy and Management 183
Countries citing papers authored by Brighton Nyagadza
This map shows the geographic impact of Brighton Nyagadza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brighton Nyagadza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brighton Nyagadza more than expected).
Fields of papers citing papers by Brighton Nyagadza
This network shows the impact of papers produced by Brighton Nyagadza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brighton Nyagadza. The network helps show where Brighton Nyagadza may publish in the future.
Co-authorship network
The 16 scholars most cited alongside Brighton Nyagadza, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2026 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2025 | 0 | |
| 4 | 2025 | 2 | |
| 5 | 2025 | 0 | |
| 6 | 2024 | 8 | |
| 7 | 2024 | 3 | |
| 8 | 2023 | 7 | |
| 9 | 2023 | 19 | |
| 10 | 2022 | 1 | |
| 11 | 2022 | 3 | |
| 12 | 2021 | 10 | |
| 13 | 2021 | 29 | |
| 14 | 2021 | 30 | |
| 15 | 2020 | 2 | |
| 16 | 2020 | 8 | |
| 17 | 2020 | 8 | |
| 18 | ZIMBABWEAN INFORMAL SECTOR ZIMRA TAX REVENUE COLLECTION BARRIERS | 2020 | 6 |
| 19 | MARKETING METRICS APPLICABILITY AND PRACTICALITY IN BANKING | 2019 | 1 |
| 20 | 2019 | 9 |
About Brighton Nyagadza
Brighton Nyagadza is a scholar working on Business and International Management, Marketing and Information Systems and Management, having authored 76 papers that have together received 797 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers), Innovation and Socioeconomic Development (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Entrepreneurship Studies and Influences (10 papers), Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (8 papers) and Marketing and Advertising Strategies (7 papers). The work is most often cited by research in Business and International Management (129 citations), Marketing (213 citations) and Management of Technology and Innovation (145 citations). Brighton Nyagadza has collaborated with scholars based in Zimbabwe, South Africa and United Kingdom. Frequent co-authors include Eugine Tafadzwa Maziriri, Tinashe Chuchu, Lovemore Chikazhe, Asphat Muposhi, Abu Bashar, Mohammad Wasiq, Lesley Macheka, Ernest Dube, Takawira Munyaradzi Ndofirepi and Amar Johri. Their work appears in journals such as SHILAP Revista de lepidopterología, European Journal of Innovation Management and Quality & Quantity.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.