Raj Sethuraman

4.5k total citations · 1 hit paper
63 papers, 3.1k citations indexed

About

Raj Sethuraman is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Raj Sethuraman has authored 63 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Marketing, 11 papers in Management Science and Operations Research and 11 papers in Economics and Econometrics. Recurrent topics in Raj Sethuraman's work include Consumer Market Behavior and Pricing (31 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Raj Sethuraman is often cited by papers focused on Consumer Market Behavior and Pricing (31 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Raj Sethuraman collaborates with scholars based in United States, India and Spain. Raj Sethuraman's co-authors include Anne L. Roggeveen, Gerard J. Tellis, Jagmohan S. Raju, Sandipan Dhar, Catherine Cole, Roger A. Kerin, Richard A. Briesch, Katrijn Gielens, V. Srinivasan and Dhruv Grewal and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Raj Sethuraman

56 papers receiving 2.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

How the COVID-19 Pandemic May Change the World of Retailing

2020 339 citations Anne L. Roggeveen, Raj Sethuraman Journal of Retailing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Raj Sethuraman United States	29	2.4k	890	648	602	376	63	3.1k
Kamel Jedidi United States	31	1.9k 0.8×	979 1.1×	571 0.9×	497 0.8×	488 1.3×	72	3.4k
Paul Farris United States	28	2.5k 1.0×	602 0.7×	750 1.2×	589 1.0×	806 2.1×	117	3.5k
Baohong Sun United States	25	1.7k 0.7×	550 0.6×	484 0.7×	669 1.1×	450 1.2×	57	2.7k
Lakshman Krishnamurthi United States	25	2.4k 1.0×	1.1k 1.2×	639 1.0×	749 1.2×	522 1.4×	47	3.5k
Venkatesh Shankar United States	28	1.9k 0.8×	580 0.7×	1.2k 1.9×	611 1.0×	377 1.0×	51	2.9k
K. Sudhir United States	28	1.8k 0.8×	1.1k 1.3×	926 1.4×	364 0.6×	196 0.5×	96	2.7k
Murali K. Mantrala United States	29	1.6k 0.7×	401 0.5×	544 0.8×	487 0.8×	534 1.4×	64	2.5k
Shuba Srinivasan United States	24	1.9k 0.8×	671 0.8×	805 1.2×	805 1.3×	448 1.2×	62	3.1k
Eric T. Anderson United States	25	1.5k 0.6×	603 0.7×	529 0.8×	489 0.8×	242 0.6×	51	2.4k
Philip M. Parker France	24	1.6k 0.7×	913 1.0×	758 1.2×	570 0.9×	424 1.1×	46	3.0k

Countries citing papers authored by Raj Sethuraman

Since Specialization

Citations

This map shows the geographic impact of Raj Sethuraman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raj Sethuraman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raj Sethuraman more than expected).

Fields of papers citing papers by Raj Sethuraman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Raj Sethuraman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raj Sethuraman. The network helps show where Raj Sethuraman may publish in the future.

Co-authorship network of co-authors of Raj Sethuraman

This figure shows the co-authorship network connecting the top 25 collaborators of Raj Sethuraman. A scholar is included among the top collaborators of Raj Sethuraman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Raj Sethuraman. Raj Sethuraman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sethuraman, Raj. (2024). Decoding insights: A structured approach to applied research. 1 indexed citations

Sethuraman, Raj, et al.. (2024). Comprehensive Insights into Frequency Regulation in Islanded Microgrids. 1–5.

Kumar, Dinesh, et al.. (2024). AI-Driven Control Strategies for Power Electronics Converters. 1–6. 1 indexed citations

Sethuraman, Raj, et al.. (2024). AgrInnovate – Prediction of Crop Yields and Fertilizer Recommendations using IOT and Random Forest Decision Tree. 1838–1843.

Sethuraman, Raj, et al.. (2023). EEG Classification Using Reinforcement Learning and Swarm-Based Deep Sparse Autoencoder. 278–283. 1 indexed citations

Sethuraman, Raj, et al.. (2023). Product Price Level and Retail Price Promotion: An Empirics-First Analysis Of Promotional Conduct and Effect and Implications for Theory and Practice. SSRN Electronic Journal. 1 indexed citations

Gázquez‐Abad, Juan Carlos, Francisco J. Martínez‐López, & Raj Sethuraman. (2021). What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands. Journal of Business Research. 133. 98–115. 9 indexed citations

Roggeveen, Anne L. & Raj Sethuraman. (2019). Using Commentaries, Special Sections, and Special Issues to Enhance Research into Important and Cutting Edge Topics in this Dynamic Field of Retailing. Journal of Retailing. 95(4). 109–110. 1 indexed citations

Sethuraman, Raj, et al.. (2016). Semantic web services based implementation of home appliances into ZigBee coordinators network. 130–134. 1 indexed citations

10.

Sethuraman, Raj & Jagmohan S. Raju. (2013). The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions. RePEc: Research Papers in Economics. 7(1). 1–108. 8 indexed citations

11.

Sethuraman, Raj. (2004). Positioning Store Brands Against National Brands: Get Close or Keep a Distance?. SMU Scholar (Southern Methodist University). 4 indexed citations

12.

Sethuraman, Raj, Roger A. Kerin, & William L. Cron. (2003). A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis. Journal of Business Research. 58(5). 602–610. 63 indexed citations

13.

Sethuraman, Raj & Catherine Cole. (1999). Factors influencing the price premiums that consumers pay for national brands over store brands. Journal of Product & Brand Management. 8(4). 340–351. 187 indexed citations

14.

Kerin, Roger A. & Raj Sethuraman. (1999). "Revisiting Marketing's Lawlike Generalizations": A Comment. Journal of the Academy of Marketing Science. 27(1). 101–104. 8 indexed citations

15.

Kerin, Roger A. & Raj Sethuraman. (1998). Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies. Journal of the Academy of Marketing Science. 26(4). 260–273. 168 indexed citations

16.

Sethuraman, Raj & Catherine Cole. (1997). Why do consumers pay more for national brands than for store brands. Marketing Science Institute eBooks. 45 indexed citations

17.

Sethuraman, Raj. (1995). National brand and store brand price competition : who hurts whom? : technical working paper. Marketing Science Institute eBooks. 6 indexed citations

18.

Swaminathan, Bala, et al.. (1995). The Programmers' Playground: I/O abstraction for user-configurable distributed applications. IEEE Transactions on Software Engineering. 21(9). 735–746. 31 indexed citations

19.

Sethuraman, Raj, Catherine Cole, & Dipak C. Jain. (1994). Analyzing the Effect of Information Format and Task on Cutoff Search Strategies. Journal of Consumer Psychology. 3(2). 103–136. 1 indexed citations

20.

Sethuraman, Raj. (1992). The effect of marketplace factors on private label penetration in grocery products. Marketing Science Institute eBooks. 30 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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