Colin McDonald
- Marketing top 2%
- Sociology and Political Science top 10%
- Gender Studies top 5%
- Organizational Behavior and Human Resource Management top 10%
- Strategy and Management
- Co-authors
- Michael CallowRachel Kennedy
- Topics
- Consumer Market Behavior and Pricing (4 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)Digital Marketing and Social Media (2 papers)
- Journals
- European Journal of MarketingJournal of Advertising ResearchInternational Journal of Advertising
- Partner nations
- United StatesAustraliaCzechia
In The Last Decade
Colin McDonald
9 papers receiving 327 citations
Peers
Comparison fields: 5 of 62
- Marketing 313
- Sociology and Political Science 185
- Gender Studies 98
- Organizational Behavior and Human Resource Management 42
- Strategy and Management 38
Countries citing papers authored by Colin McDonald
This map shows the geographic impact of Colin McDonald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Colin McDonald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Colin McDonald more than expected).
Fields of papers citing papers by Colin McDonald
This network shows the impact of papers produced by Colin McDonald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Colin McDonald. The network helps show where Colin McDonald may publish in the future.
Co-authorship network of co-authors of Colin McDonald
This figure shows the co-authorship network connecting the top 25 collaborators of Colin McDonald. A scholar is included among the top collaborators of Colin McDonald based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Colin McDonald. Colin McDonald is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 37 | |
| 3 | 15 | |
| 4 | 17 | |
| 5 | 53 | |
| 6 | 20 | |
| 7 | 5 | |
| 8 | How Advertising Works: A Review of Current Thinking | 16 |
| 9 | 209 | |
| 10 | 2 | |
| 11 | What is the short-term effect of advertising? | 28 |
About Colin McDonald
Colin McDonald is a scholar working on Marketing, Applied Psychology and Urban Studies, having authored 11 papers that have together received 402 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (313 citations), Gender Studies (98 citations) and Tourism, Leisure and Hospitality Management (9 citations). Colin McDonald has collaborated with scholars based in United States, Australia and Czechia. Frequent co-authors include Michael Callow and Rachel Kennedy. Their work appears in journals such as European Journal of Marketing, Journal of Advertising Research and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.