Colin McDonald

About

Colin McDonald is a scholar working on Marketing, Sociology and Political Science and Physiology. According to data from OpenAlex, Colin McDonald has authored 9 papers receiving a total of 325 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Physiology. Recurrent topics in Colin McDonald’s work include Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (2 papers). Colin McDonald is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (2 papers). Colin McDonald collaborates with scholars based in United States. Colin McDonald's co-authors include Michael Callow and Rachel Kennedy and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising Research and International Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Colin McDonald i

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Fields of papers citing papers by Colin McDonald

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Colin McDonald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Colin McDonald. The network helps show where Colin McDonald may publish in the future.

Countries citing papers authored by Colin McDonald

Since Specialization

Citations

This map shows the geographic impact of Colin McDonald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Colin McDonald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Colin McDonald more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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