Soo‐Bum Lee

792 total citations
96 papers, 550 citations indexed

About

Soo‐Bum Lee is a scholar working on Cultural Studies, Marketing and Information Systems. According to data from OpenAlex, Soo‐Bum Lee has authored 96 papers receiving a total of 550 indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Cultural Studies, 38 papers in Marketing and 22 papers in Information Systems. Recurrent topics in Soo‐Bum Lee's work include Consumer Perception and Purchasing Behavior (33 papers), Diverse Topics in Contemporary Research (31 papers) and Technology and Data Analysis (13 papers). Soo‐Bum Lee is often cited by papers focused on Consumer Perception and Purchasing Behavior (33 papers), Diverse Topics in Contemporary Research (31 papers) and Technology and Data Analysis (13 papers). Soo‐Bum Lee collaborates with scholars based in South Korea, United States and Japan. Soo‐Bum Lee's co-authors include Ha-Won Jang, Hyounae Min, Hyun Jeong Kim, Sei‐Hill Kim, Lynda Lee Kaid, Cheonsoo Kim, Won-Ki Moon, Yu Jung Jennifer Jeon, Choong‐Ki Lee and Minjung Kim and has published in prestigious journals such as Sustainability, International Journal of Hospitality Management and Communication Research.

In The Last Decade

Soo‐Bum Lee

60 papers receiving 443 citations

Peers

Soo‐Bum Lee
Hyun-ju Choi South Korea
Nancy Swanger United States
Anne Hamby United States
Nara Youn South Korea
Joon-ho Kim South Korea
Minjung Sung South Korea
Erik Taylor United States
Hyun-ju Choi South Korea
Soo‐Bum Lee
Citations per year, relative to Soo‐Bum Lee Soo‐Bum Lee (= 1×) peers Hyun-ju Choi

Countries citing papers authored by Soo‐Bum Lee

Since Specialization
Citations

This map shows the geographic impact of Soo‐Bum Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Soo‐Bum Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Soo‐Bum Lee more than expected).

Fields of papers citing papers by Soo‐Bum Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Soo‐Bum Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Soo‐Bum Lee. The network helps show where Soo‐Bum Lee may publish in the future.

Co-authorship network of co-authors of Soo‐Bum Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Soo‐Bum Lee. A scholar is included among the top collaborators of Soo‐Bum Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Soo‐Bum Lee. Soo‐Bum Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
3.
Lee, Soo‐Bum, et al.. (2020). The semantic network analysis of celebrity suicide news: The case study of SHINee Jonghyun and F(x) Sulli. 12(2). 339–369. 1 indexed citations
4.
Lee, Soo‐Bum, et al.. (2018). Diffusion Strategies for K-Beauty Hallyu Contents on YouTube. 20(3). 231–259. 5 indexed citations
5.
Lee, Soo‐Bum, et al.. (2017). The Impact of K-Beauty Search Volumes on Export and Tourism: Based on the Google Search and YouTube Page View. 20(2). 119–147. 2 indexed citations
6.
Lee, Soo‐Bum, et al.. (2014). The Influence of PPL’s Expression Type and Audience’s Characteristics on Advertising Effects. 75–106. 2 indexed citations
7.
Lee, Soo‐Bum, et al.. (2013). A Frame Analysis on Korean Daily Newspapers’ Coverage on Twitter : Focusing on the Perspective of Political Communication and Formation of Public Opinion. Korean Journal of Journalism & Communication Studies. 57(1). 28–53. 3 indexed citations
8.
Kim, Chung-Hyun & Soo‐Bum Lee. (2013). Research Trends in Advertising and Public Relations in Korea : An in-depth Review and Future Trends*. 2(2). 53–83. 1 indexed citations
9.
Lee, Soo‐Bum, et al.. (2012). The Determinants of Blood Donation Behavior in Health Promotion Campaigns : Focusing on the Effect of Celebrity Identification in the U.S.. 23(7). 135–154. 2 indexed citations
10.
Lee, Soo‐Bum, et al.. (2011). Exploring the Virtual Advertising Effects Using Eye Tracking. Gwanggohak yeon-gu. 22(5). 99–125. 1 indexed citations
11.
Kim, Chung-Hyun, et al.. (2011). The effect of brand story type on consumer’s attitude toward brand : Focused on the FCB Grid model. Gwanggohak yeon-gu. 22(2). 153–176.
12.
Lee, Soo‐Bum, et al.. (2011). The Effect of Public Lifestyle on Motivation and Behavior Using Social Media. Gwanggohak yeon-gu. 13(2). 306–341. 5 indexed citations
13.
Lee, Soo‐Bum, et al.. (2010). A Study on the Changes of Appeal Type and Consumption Value in Cosmetics Advertisements. Gwanggohak yeon-gu. 12(1). 288–320. 2 indexed citations
14.
Lee, Soo‐Bum, et al.. (2009). Exploring Influential Factors on Cultural Adaptation of Chinese Students in Korea. 47–79. 4 indexed citations
15.
Lee, Soo‐Bum, et al.. (2009). The Effect of Organization-Public Relationships on Corporate Image in Korea. 36(2). 167–194.
16.
Lee, Soo‐Bum. (2007). An Exploratory Study on the Regulatory System of Korean Broadcasting Advertising : A Comparative nalysis of Advertising Professionals and Consumers. Gwanggohak yeon-gu. 18(4). 7–28. 7 indexed citations
17.
Lee, Soo‐Bum, et al.. (2007). Multiple Media Consumption and its User's Profiles.. Gwanggohak yeon-gu. 18(4). 7–31. 6 indexed citations
18.
Lee, Soo‐Bum. (2004). An ethnographic analysis of the N-Generation's consumer culture. Gwanggohak yeon-gu. 15(3). 71–90. 2 indexed citations
19.
Lee, Soo‐Bum, et al.. (2004). A Study on the Customer's Selection Attributes for Japanese Chain Restaurants in Seoul.Kyunggi Area. Journal of the Korean Society of Food Culture. 19(1). 1–11.
20.
Lee, Soo‐Bum, et al.. (2004). The Effects of Organization-Public Relationships on Attitude toward the Organization, Brand, and Purchase Intention. Korean Journal of Journalism & Communication Studies. 48(3). 32–60. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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