Soo‐Bum Lee
- Sociology and Political Science top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Cultural Studies top 2%
- Co-authors
- Ha-Won JangHyounae MinHyun Jeong KimSei‐Hill KimLynda Lee KaidCheonsoo KimWon-Ki MoonYu Jung Jennifer Jeon
- Topics
- Consumer Perception and Purchasing Behavior (33 papers)Diverse Topics in Contemporary Research (31 papers)Technology and Data Analysis (13 papers)
- Partner nations
- South KoreaUnited StatesJapan
In The Last Decade
Soo‐Bum Lee
60 papers receiving 443 citations
Peers
Comparison fields: 5 of 80
- Sociology and Political Science 224
- Marketing 142
- Organizational Behavior and Human Resource Management 124
- Social Psychology 98
- Cultural Studies 75
Countries citing papers authored by Soo‐Bum Lee
This map shows the geographic impact of Soo‐Bum Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Soo‐Bum Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Soo‐Bum Lee more than expected).
Fields of papers citing papers by Soo‐Bum Lee
This network shows the impact of papers produced by Soo‐Bum Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Soo‐Bum Lee. The network helps show where Soo‐Bum Lee may publish in the future.
Co-authorship network of co-authors of Soo‐Bum Lee
This figure shows the co-authorship network connecting the top 25 collaborators of Soo‐Bum Lee. A scholar is included among the top collaborators of Soo‐Bum Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Soo‐Bum Lee. Soo‐Bum Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | Diffusion Strategies for K-Beauty Hallyu Contents on YouTube | 5 |
| 5 | The Impact of K-Beauty Search Volumes on Export and Tourism: Based on the Google Search and YouTube Page View | 2 |
| 6 | The Influence of PPL’s Expression Type and Audience’s Characteristics on Advertising Effects | 2 |
| 7 | A Frame Analysis on Korean Daily Newspapers’ Coverage on Twitter : Focusing on the Perspective of Political Communication and Formation of Public Opinion | 3 |
| 8 | 1 | |
| 9 | The Determinants of Blood Donation Behavior in Health Promotion Campaigns : Focusing on the Effect of Celebrity Identification in the U.S. | 2 |
| 10 | Exploring the Virtual Advertising Effects Using Eye Tracking | 1 |
| 11 | The effect of brand story type on consumer’s attitude toward brand : Focused on the FCB Grid model | 0 |
| 12 | The Effect of Public Lifestyle on Motivation and Behavior Using Social Media | 5 |
| 13 | A Study on the Changes of Appeal Type and Consumption Value in Cosmetics Advertisements | 2 |
| 14 | Exploring Influential Factors on Cultural Adaptation of Chinese Students in Korea | 4 |
| 15 | 0 | |
| 16 | An Exploratory Study on the Regulatory System of Korean Broadcasting Advertising : A Comparative nalysis of Advertising Professionals and Consumers | 7 |
| 17 | Multiple Media Consumption and its User's Profiles. | 6 |
| 18 | An ethnographic analysis of the N-Generation's consumer culture | 2 |
| 19 | A Study on the Customer's Selection Attributes for Japanese Chain Restaurants in Seoul.Kyunggi Area | 0 |
| 20 | The Effects of Organization-Public Relationships on Attitude toward the Organization, Brand, and Purchase Intention | 1 |
About Soo‐Bum Lee
Soo‐Bum Lee is a scholar working on Cultural Studies, Marketing and Leadership and Management, having authored 96 papers that have together received 550 indexed citations. Recurring topics across this work include Consumer Perception and Purchasing Behavior (33 papers), Diverse Topics in Contemporary Research (31 papers) and Technology and Data Analysis (13 papers). The work is most often cited by research in Marketing (142 citations), Organizational Behavior and Human Resource Management (124 citations) and Communication (74 citations). Soo‐Bum Lee has collaborated with scholars based in South Korea, United States and Japan. Frequent co-authors include Ha-Won Jang, Hyounae Min, Hyun Jeong Kim, Sei‐Hill Kim, Lynda Lee Kaid, Cheonsoo Kim, Won-Ki Moon, Yu Jung Jennifer Jeon, Choong‐Ki Lee and Minjung Kim. Their work appears in journals such as Sustainability, International Journal of Hospitality Management and Communication Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.