Patrick Vyncke
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Communication top 5%
- Public Relations and Crisis Communication
Papers in
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- Consumer Behavior in Brand Consumption and Identification 7
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- Corporate Identity and Reputation 2
- Co-authors
- An‐Sofie Claeys (2 shared papers)Veroline Cauberghe (2 shared papers)Liselot Hudders (4 shared papers)Mario Pandelaere (1 shared paper)Charlotte De Backer (4 shared papers)Maryanne L. Fisher (2 shared papers)Dimitri Schuurman (1 shared paper)Katrien De Moor (1 shared paper)
- Journals
- Evolutionary Psychology (2 papers)Human Nature (1 paper)Public Relations Review (1 paper)International Journal of Market Research (1 paper)European Journal of Communication (1 paper)
- Partner nations
- BelgiumUnited StatesCanada
In The Last Decade
Patrick Vyncke
16 papers receiving 581 citations
Peers
Comparison fields: 5 of 86
- Marketing 230
- Communication 169
- Tourism, Leisure and Hospitality Management 17
- Information Systems and Management 65
- Sociology and Political Science 319
Countries citing papers authored by Patrick Vyncke
This map shows the geographic impact of Patrick Vyncke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Patrick Vyncke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Patrick Vyncke more than expected).
Fields of papers citing papers by Patrick Vyncke
This network shows the impact of papers produced by Patrick Vyncke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Patrick Vyncke. The network helps show where Patrick Vyncke may publish in the future.
Co-authors
The 20 scholars most cited alongside Patrick Vyncke, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 187 | |
| 2 | 2002 | 167 | |
| 3 | 2013 | 85 | |
| 4 | 2007 | 59 | |
| 5 | 2014 | 59 | |
| 6 | 2007 | 41 | |
| 7 | 1996 | 15 | |
| 8 | 2017 | 8 | |
| 9 | 2010 | 5 | |
| 10 | Strategic Corporate Communication | 2000 | 3 |
| 11 | The rival wears prada: female luxury consumption as an intrasexual competition strategy | 2014 | 2 |
| 12 | Let's face the truth : the importance of faces as advertising cues | 2011 | 2 |
| 13 | How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control | 2010 | 1 |
| 14 | 2013 | 1 | |
| 15 | Maslow revisited: towards a new motivation inventory based on evolutionary psychology | 2003 | 1 |
| 16 | Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness | 2009 | 1 |
| 17 | Changing roles, changing preferences?: the dual impact of gender identity on primary affective reactions to sex-specific advertising stimuli | 2005 | 1 |
| 18 | Decoding the ad : how advertising taps into your heart and mind | 2008 | 0 |
About Patrick Vyncke
Patrick Vyncke is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 18 papers that have together received 638 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (3 papers), Evolutionary Psychology and Human Behavior (3 papers), Media Influence and Health (3 papers), Public Relations and Crisis Communication (2 papers), Corporate Identity and Reputation (2 papers), Pharmaceutical Practices and Patient Outcomes (1 paper) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Marketing (230 citations), Communication (169 citations), Tourism, Leisure and Hospitality Management (17 citations), Information Systems and Management (65 citations) and Sociology and Political Science (319 citations). Patrick Vyncke has collaborated with scholars based in Belgium, United States and Canada. Frequent co-authors include An‐Sofie Claeys, Veroline Cauberghe, Liselot Hudders, Mario Pandelaere, Charlotte De Backer, Maryanne L. Fisher, Dimitri Schuurman, Katrien De Moor, Lieven De Marez and Johan Braeckman. Their work appears in journals such as Evolutionary Psychology, Human Nature, Public Relations Review, International Journal of Market Research and European Journal of Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.