Sheri J. Broyles

1.0k total citations
22 papers, 669 citations indexed

About

Sheri J. Broyles is a scholar working on Gender Studies, Marketing and Social Psychology. According to data from OpenAlex, Sheri J. Broyles has authored 22 papers receiving a total of 669 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Gender Studies, 7 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Sheri J. Broyles's work include Media, Gender, and Advertising (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (6 papers). Sheri J. Broyles is often cited by papers focused on Media, Gender, and Advertising (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (6 papers). Sheri J. Broyles collaborates with scholars based in United States and Spain. Sheri J. Broyles's co-authors include Laura A. King, Jean M. Grow, Alice Kendrick, Kasey Windels, Jami A. Fullerton and William G. Christ and has published in prestigious journals such as Journal of Personality, Journal of Research in Personality and Journal of Consumer Marketing.

In The Last Decade

Sheri J. Broyles

20 papers receiving 574 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sheri J. Broyles United States	10	324	148	116	105	99	22	669
Rogelio Puente‐Díaz Mexico	19	461 1.4×	274 1.9×	26 0.2×	95 0.9×	83 0.8×	67	924
William I. Sauser United States	10	244 0.8×	169 1.1×	45 0.4×	60 0.6×	25 0.3×	30	659
Małgorzata A. Gocłowska United Kingdom	14	294 0.9×	228 1.5×	72 0.6×	126 1.2×	19 0.2×	23	637
Dawn L. Eubanks United Kingdom	14	160 0.5×	125 0.8×	26 0.2×	55 0.5×	59 0.6×	19	539
Ellen Greenberg United States	5	261 0.8×	187 1.3×	43 0.4×	32 0.3×	34 0.3×	8	593
Michelle M. Duguid United States	8	135 0.4×	189 1.3×	284 2.4×	60 0.6×	31 0.3×	10	688
Ginger L. Pennington United States	8	152 0.5×	246 1.7×	33 0.3×	73 0.7×	196 2.0×	11	787
Maia J. Young United States	11	107 0.3×	294 2.0×	83 0.7×	104 1.0×	31 0.3×	27	674
Chi‐Ying Cheng Singapore	13	163 0.5×	453 3.1×	94 0.8×	64 0.6×	35 0.4×	27	892
Katrina E. Bedell United States	8	304 0.9×	153 1.0×	18 0.2×	34 0.3×	28 0.3×	9	609

Countries citing papers authored by Sheri J. Broyles

Since Specialization

Citations

This map shows the geographic impact of Sheri J. Broyles's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sheri J. Broyles with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sheri J. Broyles more than expected).

Fields of papers citing papers by Sheri J. Broyles

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sheri J. Broyles. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sheri J. Broyles. The network helps show where Sheri J. Broyles may publish in the future.

Co-authorship network of co-authors of Sheri J. Broyles

This figure shows the co-authorship network connecting the top 25 collaborators of Sheri J. Broyles. A scholar is included among the top collaborators of Sheri J. Broyles based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sheri J. Broyles. Sheri J. Broyles is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Fullerton, Jami A., Alice Kendrick, & Sheri J. Broyles. (2019). Cigars, Castro and Communism: Country Concept as a factor in Cuban tourism advertising effectiveness. 33(1).

Fullerton, Jami A., Alice Kendrick, & Sheri J. Broyles. (2017). Attitude change among U.S. adults after the Castro-Obama announcement: the role of soft power in agenda setting. Palgrave Communications. 3(1). 3 indexed citations

Fullerton, Jami A., Alice Kendrick, & Sheri J. Broyles. (2017). Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba. Journal of Marketing Communications. 25(3). 328–342. 4 indexed citations

Broyles, Sheri J.. (2016). Advertising education and the Journal of Advertising Education: The 20-year evolution. Journal of Advertising Education. 20(1-2). 87–89. 1 indexed citations

Kendrick, Alice, Jami A. Fullerton, & Sheri J. Broyles. (2015). Would I go? US citizens react to a Cuban tourism campaign. Place Branding and Public Diplomacy. 11(4). 249–262. 7 indexed citations

Broyles, Sheri J., et al.. (2015). Digital Bootcamp: Teaching Advertising in a Digital Age. Journal of Advertising Education. 19(2). 47–50. 5 indexed citations

Broyles, Sheri J., et al.. (2014). Big Thinking about Teaching Advertising. Journal of Advertising Education. 18(2). 46–50. 8 indexed citations

Windels, Kasey, et al.. (2013). Soft Skills: The Difference between Leading and Leaving the Advertising Industry?. Journal of Advertising Education. 17(2). 17–27. 26 indexed citations

Windels, Kasey, et al.. (2013). The Fire Starter and the Brand Steward. Journal of Advertising Research. 53(3). 339–353. 27 indexed citations

10.

Broyles, Sheri J., et al.. (2012). Learning from the Best: A Study of the Growth, Goals and Methods of Exemplary Teachers. Journal of Advertising Education. 16(2). 5–14. 3 indexed citations

11.

Grow, Jean M., et al.. (2012). Vanishing acts. International Journal of Advertising. 31(3). 657–679. 26 indexed citations

12.

Grow, Jean M. & Sheri J. Broyles. (2011). Advertising & Society Review. 30 indexed citations

13.

Broyles, Sheri J. & Jean M. Grow. (2008). Creative women in advertising agencies: why so few “babes in boyland”?. Journal of Consumer Marketing. 25(1). 4–6. 38 indexed citations

14.

Christ, William G. & Sheri J. Broyles. (2007). Graduate Education at AEJMC Schools: A Benchmark Study. Journalism & Mass Communication Educator. 62(4). 376–401. 4 indexed citations

15.

Broyles, Sheri J.. (2006). Misplaced paranoia over subliminal advertising: what's the big uproar this time?. Journal of Consumer Marketing. 23(6). 312–313. 3 indexed citations

16.

Broyles, Sheri J.. (2006). Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia. Journal of Consumer Affairs. 40(2). 392–406. 29 indexed citations

17.

Broyles, Sheri J.. (2000). A View from the Ivory Tower to the Real World: A Survey of Those Who Teach Advertising Creative Courses..

18.

Broyles, Sheri J., et al.. (1998). Content and Strategy in the Entry-Level Advertising Portfolio. Journalism & Mass Communication Educator. 53(3). 13–27. 9 indexed citations

19.

King, Laura A. & Sheri J. Broyles. (1997). Wishes, Gender, Personality, and Well‐Being. Journal of Personality. 65(1). 49–76. 43 indexed citations

20.

Kendrick, Alice, et al.. (1996). Real Worlds and Ivory Towers: A Survey of Top Creative Directors. Journalism & Mass Communication Educator. 51(2). 63–74. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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