Sarah Tanford

3.7k citations
82 papers · 2.9k indexed · h-index 31
Topics
Consumer Behavior in Brand Consumption and Identification (24 papers)Digital Marketing and Social Media (23 papers)Customer Service Quality and Loyalty (22 papers)

In The Last Decade

Sarah Tanford

79 papers receiving 2.7k citations

Peers

Sarah Tanford
Comparison fields: 5 of 98
  • Sociology and Political Science 1.8k
  • Marketing 1.4k
  • Organizational Behavior and Human Resource Management 966
  • Social Psychology 345
  • Information Systems and Management 294
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Citations per field
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Countries citing papers authored by Sarah Tanford

Since Specialization
Citations

This map shows the geographic impact of Sarah Tanford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Tanford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Tanford more than expected).

Fields of papers citing papers by Sarah Tanford

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarah Tanford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Tanford. The network helps show where Sarah Tanford may publish in the future.

Co-authorship network of co-authors of Sarah Tanford

This figure shows the co-authorship network connecting the top 25 collaborators of Sarah Tanford. A scholar is included among the top collaborators of Sarah Tanford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarah Tanford. Sarah Tanford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 9
3 36
4 7
5 3
6 29
7 13
8 18
9 24
10 30
11 40
12 2
13 117
14 56
15 42
16 139
17 37
18 2
19
Better Trials Through Science: A Defense of Psychologist-Lawyer Collaboration
5
20 20

About Sarah Tanford

Sarah Tanford is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 82 papers that have together received 2.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (22 papers). The work is most often cited by research in Marketing (1.4k citations), Organizational Behavior and Human Resource Management (966 citations) and Tourism, Leisure and Hospitality Management (124 citations). Sarah Tanford has collaborated with scholars based in United States, South Korea and Malaysia. Frequent co-authors include Steven Penrod, Carola Raab, Rhonda J. V. Montgomery, Şeyhmus Baloğlu, Shinyong Jung, Yen‐Soon Kim, Laura A. Book, Eun Joo Kim, Mehmet Erdem and Orie Berezan. Their work appears in journals such as Journal of Personality and Social Psychology, Psychological Bulletin and Tourism Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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