Sarah Tanford

3.7k total citations
82 papers, 2.9k citations indexed

About

Sarah Tanford is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sarah Tanford has authored 82 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Sociology and Political Science, 43 papers in Marketing and 25 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sarah Tanford's work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (22 papers). Sarah Tanford is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (22 papers). Sarah Tanford collaborates with scholars based in United States, South Korea and Malaysia. Sarah Tanford's co-authors include Steven Penrod, Carola Raab, Rhonda J. V. Montgomery, Şeyhmus Baloğlu, Shinyong Jung, Yen‐Soon Kim, Laura A. Book, Eun Joo Kim, Mehmet Erdem and Orie Berezan and has published in prestigious journals such as Journal of Personality and Social Psychology, Psychological Bulletin and Tourism Management.

In The Last Decade

Sarah Tanford

79 papers receiving 2.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sarah Tanford United States 31 1.8k 1.4k 966 345 294 82 2.9k
Chris Pullig United States 25 1.6k 0.9× 1.8k 1.3× 892 0.9× 450 1.3× 229 0.8× 34 3.3k
Michael J. Barone United States 25 1.0k 0.6× 1.8k 1.3× 697 0.7× 249 0.7× 232 0.8× 62 2.5k
Margaret C. Campbell United States 22 2.4k 1.3× 3.7k 2.6× 1.0k 1.1× 574 1.7× 425 1.4× 33 5.1k
Kim P. Corfman United States 19 1.6k 0.9× 2.4k 1.7× 963 1.0× 655 1.9× 299 1.0× 31 3.9k
Stephanie O’Donohoe United Kingdom 27 1.9k 1.0× 951 0.7× 361 0.4× 248 0.7× 349 1.2× 73 3.4k
Markus Giesler Canada 17 1.1k 0.6× 1.4k 1.0× 443 0.5× 183 0.5× 220 0.7× 49 2.7k
Chanthika Pornpitakpan Singapore 16 1.5k 0.8× 943 0.7× 336 0.3× 356 1.0× 163 0.6× 37 2.6k
Gerard Prendergast Hong Kong 30 1.5k 0.8× 2.5k 1.8× 661 0.7× 325 0.9× 501 1.7× 103 3.5k
Ivan Ross United States 10 1.0k 0.6× 1.7k 1.2× 1.1k 1.1× 289 0.8× 391 1.3× 25 2.9k
Chris Manolis United States 28 1.3k 0.7× 1.2k 0.8× 1.0k 1.0× 378 1.1× 641 2.2× 59 3.5k

Countries citing papers authored by Sarah Tanford

Since Specialization
Citations

This map shows the geographic impact of Sarah Tanford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Tanford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Tanford more than expected).

Fields of papers citing papers by Sarah Tanford

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarah Tanford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Tanford. The network helps show where Sarah Tanford may publish in the future.

Co-authorship network of co-authors of Sarah Tanford

This figure shows the co-authorship network connecting the top 25 collaborators of Sarah Tanford. A scholar is included among the top collaborators of Sarah Tanford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sarah Tanford. Sarah Tanford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Book, Laura A., Sarah Tanford, & Şeyhmus Baloğlu. (2023). Effects of media portrayal on perceived cruise risk, image, and intentions. Tourism Management Perspectives. 48. 101126–101126.
2.
Kim, Eun Joo, et al.. (2023). Post-Pandemic hotel cancellation policy: Situational cues as perceived risk triggers. Journal of Hospitality and Tourism Management. 55. 153–160. 9 indexed citations
3.
Kim, Eun Joo, Sarah Tanford, & Laura A. Book. (2020). The Effect of Priming and Customer Reviews on Sustainable Travel Behaviors. Journal of Travel Research. 60(1). 86–101. 36 indexed citations
4.
Malek, Kristin, Sarah Tanford, & Şeyhmus Baloğlu. (2018). Evaluating Event Effectiveness Across Alternate Platforms. Event Management. 22(2). 135–151. 3 indexed citations
5.
Chang, Wen & Sarah Tanford. (2018). The Impact of Job Advertising on Hospitality Graduates’ Job Pursuit Intention. Journal of Hospitality & Tourism Education. 30(4). 215–228. 12 indexed citations
6.
Tanford, Sarah, et al.. (2018). The Influence of Pricing Strategies on Willingness to Pay for Accommodations: Anchoring, Framing, and Metric Compatibility. Journal of Travel Research. 58(6). 932–944. 29 indexed citations
7.
Shulga, Lenna V. & Sarah Tanford. (2017). Measuring Perceptions of Fairness of Loyalty Program Members. Journal of Hospitality Marketing & Management. 27(3). 346–365. 13 indexed citations
8.
Cain, Lisa, Sarah Tanford, & Lenna V. Shulga. (2017). Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain. International Journal of Hospitality & Tourism Administration. 19(1). 52–77. 18 indexed citations
9.
Berezan, Orie, Anjala S. Krishen, Sarah Tanford, & Carola Raab. (2017). Style before substance? Building loyalty through marketing communication congruity. European Journal of Marketing. 51(7/8). 1332–1352. 24 indexed citations
10.
Leung, Xi Yu & Sarah Tanford. (2015). What Drives Facebook Fans to “Like” Hotel Pages: A Comparison of Three Competing Models. Journal of Hospitality Marketing & Management. 25(3). 314–345. 30 indexed citations
11.
Raab, Carola, Orie Berezan, Anjala S. Krishen, & Sarah Tanford. (2015). What’s in a Word? Building Program Loyalty through Social Media Communication. Cornell Hospitality Quarterly. 57(2). 138–149. 40 indexed citations
12.
Malek, Kristin, Laura A. Book, & Sarah Tanford. (2015). Influential Leadership and Media: How a Single Statement Can Affect an Industry. Journal of Convention & Event Tourism. 16(1). 27–44. 2 indexed citations
13.
Book, Laura A., et al.. (2015). Understanding the Impact of Negative and Positive Traveler Reviews. Journal of Travel Research. 55(8). 993–1007. 68 indexed citations
14.
Tanford, Sarah & Rhonda J. V. Montgomery. (2014). The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions. Journal of Travel Research. 54(5). 596–610. 117 indexed citations
15.
Berezan, Orie, Carola Raab, Sarah Tanford, & Yen‐Soon Kim. (2013). Evaluating Loyalty Constructs Among Hotel Reward Program Members Using eWom. Journal of Hospitality & Tourism Research. 39(2). 198–224. 56 indexed citations
16.
Tanford, Sarah & Şeyhmus Baloğlu. (2012). Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs. Cornell Hospitality Quarterly. 54(4). 333–346. 42 indexed citations
17.
Tanford, Sarah, Carola Raab, & Yen‐Soon Kim. (2011). Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels. International Journal of Hospitality Management. 31(2). 319–328. 139 indexed citations
18.
Tanford, Sarah & Anthony F. Lucas. (2010). The indirect impact of casual dining on low-end gaming in destination and local casinos. International Journal of Hospitality Management. 30(3). 486–494. 37 indexed citations
19.
Tanford, Sarah, et al.. (1988). Better Trials Through Science: A Defense of Psychologist-Lawyer Collaboration. North Carolina law review. 66(4). 741. 5 indexed citations
20.
Tanford, Sarah, et al.. (1982). Biases In Trials Involving Defendants Charged With Multiple Offenses1. Journal of Applied Social Psychology. 12(6). 453–480. 34 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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