Ronald E. Milliman

4.2k total citations · 3 hit papers
13 papers, 2.9k citations indexed

About

Ronald E. Milliman is a scholar working on Marketing, Economics and Econometrics and Accounting. According to data from OpenAlex, Ronald E. Milliman has authored 13 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Accounting. Recurrent topics in Ronald E. Milliman's work include Consumer Retail Behavior Studies (4 papers), Law, Economics, and Judicial Systems (3 papers) and Business Law and Ethics (3 papers). Ronald E. Milliman is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Law, Economics, and Judicial Systems (3 papers) and Business Law and Ethics (3 papers). Ronald E. Milliman collaborates with scholars based in United States and Latvia. Ronald E. Milliman's co-authors include L. W. Turley, Douglas L. Fugate, Robert C. Erffmeyer, M. Afzalur Rahim, John Holmes, Joseph A. Bellizzi, Victoria L. Crittenden, Kathleen Kelly, G. Tomas M. Hult and Robert M. Morgan and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Ronald E. Milliman

13 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Atmospheric Effects on Shopping Behavior

2000 1.3k citations L. W. Turley, Ronald E. Milliman Journal of Business Research profile →
The Influence of Background Music on the Behavior of Restaurant Patrons

1986 632 citations Ronald E. Milliman Journal of Consumer Research profile →
Using Background Music to Affect the Behavior of Supermarket Shoppers

1982 568 citations Ronald E. Milliman Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ronald E. Milliman United States	8	2.2k	1.0k	593	550	522	13	2.9k
Ayn E. Crowley United States	12	1.5k 0.7×	625 0.6×	610 1.0×	588 1.1×	329 0.6×	15	2.1k
Pamela W. Henderson United States	11	1.5k 0.7×	429 0.4×	622 1.0×	441 0.8×	326 0.6×	18	2.1k
Charles S. Areni Australia	22	1.1k 0.5×	471 0.5×	453 0.8×	559 1.0×	357 0.7×	64	2.0k
Maureen Morrin United States	28	1.8k 0.8×	524 0.5×	857 1.4×	663 1.2×	600 1.1×	68	2.9k
H. Rao Unnava United States	26	2.3k 1.0×	700 0.7×	605 1.0×	1.7k 3.1×	302 0.6×	48	3.5k
L. W. Turley United States	18	2.4k 1.1×	1.3k 1.3×	448 0.8×	824 1.5×	253 0.5×	23	3.1k
Frédéric F. Brunel United States	17	1.3k 0.6×	475 0.5×	656 1.1×	948 1.7×	223 0.4×	40	2.2k
Joseph A. Bellizzi United States	21	976 0.4×	660 0.6×	458 0.8×	485 0.9×	257 0.5×	57	2.1k
James J. Kellaris United States	26	1.6k 0.7×	473 0.5×	675 1.1×	791 1.4×	474 0.9×	58	2.7k
Nancy M. Puccinelli United States	15	1.3k 0.6×	549 0.5×	349 0.6×	546 1.0×	249 0.5×	26	1.8k

Countries citing papers authored by Ronald E. Milliman

Since Specialization

Citations

This map shows the geographic impact of Ronald E. Milliman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald E. Milliman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald E. Milliman more than expected).

Fields of papers citing papers by Ronald E. Milliman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ronald E. Milliman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald E. Milliman. The network helps show where Ronald E. Milliman may publish in the future.

Co-authorship network of co-authors of Ronald E. Milliman

This figure shows the co-authorship network connecting the top 25 collaborators of Ronald E. Milliman. A scholar is included among the top collaborators of Ronald E. Milliman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ronald E. Milliman. Ronald E. Milliman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Milliman, Ronald E. & Douglas L. Fugate. (2013). Using Trust-Transference As A Persuasion Technique: An Empirical Field Investigation. Journal of Personal Selling and Sales Management. 8(2). 1–7. 29 indexed citations

2.

Milliman, Ronald E.. (2002). Website Accessibility and the Private Sector: Disability Stakeholders Cannot Tolerate 2% Access!. 8(2). 7 indexed citations

3.

Turley, L. W. & Ronald E. Milliman. (2000). Atmospheric Effects on Shopping Behavior. Journal of Business Research. 49(2). 193–211. 1349 indexed citations breakdown →

4.

Crittenden, Victoria L., Kathleen Kelly, Joseph A. Bellizzi, et al.. (1997). Book and video reviews. Journal of the Academy of Marketing Science. 25(1). 83–95. 1 indexed citations

5.

Milliman, Ronald E., et al.. (1993). Using Demographic Segmentation Variables to Identify Financial Donors for Mental Health Services. Journal of Nonprofit & Public Sector Marketing. 1(2-3). 69–77. 4 indexed citations

6.

Milliman, Ronald E. & Douglas L. Fugate. (1993). Advertising professional legal services: The effects of price inclusion on perceptions of quality and economic value. Services Marketing Quarterly. 9(2). 53–70. 1 indexed citations

7.

Milliman, Ronald E. & Douglas L. Fugate. (1993). Advertising Professional Legal Services. Journal of Professional Services Marketing. 9(2). 53–70. 7 indexed citations

8.

Milliman, Ronald E., Douglas L. Fugate, & M. Afzalur Rahim. (1991). An Empirical Investigation into the Advertising of Legal Services. Journal of Advertising Research. 31(5). 51–60. 3 indexed citations

9.

Milliman, Ronald E., et al.. (1990). The Use of Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing Effectiveness. Journal of Business Communication. 27(2). 159–170. 22 indexed citations

10.

Milliman, Ronald E. & Robert C. Erffmeyer. (1989). Improving Advertising Aimed at Seniors. Journal of Advertising Research. 29(6). 31–35. 8 indexed citations

11.

Milliman, Ronald E.. (1986). The Influence of Background Music on the Behavior of Restaurant Patrons. Journal of Consumer Research. 13(2). 286–286. 632 indexed citations breakdown →

12.

Milliman, Ronald E.. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing. 46(3). 86–91. 296 indexed citations

13.

Milliman, Ronald E.. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing. 46(3). 86–86. 568 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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