Robert Mackoy
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Customer Service Quality and Loyalty 9
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- Diverse Aspects of Tourism Research 3
- Digital Marketing and Social Media 3
- Co-authors
- Richard A. Spreng (3 shared papers)Gilbert D. Harrell (2 shared papers)Gregory E. Osland (6 shared papers)Cornelia Dröge (4 shared papers)Roger J. Calantone (2 shared papers)Ronald D. Anderson (1 shared paper)Diane Halstead (2 shared papers)Madhu Agrawal (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (2 papers)Journal of Internet Commerce (1 paper)Journal of Retailing (1 paper)Thunderbird International Business Review (1 paper)Journal of Macromarketing (1 paper)
- Partner nations
- United StatesLatviaRussia
In The Last Decade
Robert Mackoy
21 papers receiving 1.4k citations
Robert Mackoy's Hit Papers
Peers
Comparison fields: 5 of 86
- Organizational Behavior and Human Resource Management 1.2k
- Marketing 870
- Information Systems and Management 416
- Tourism, Leisure and Hospitality Management 30
- Management Information Systems 142
Countries citing papers authored by Robert Mackoy
This map shows the geographic impact of Robert Mackoy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert Mackoy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert Mackoy more than expected).
Fields of papers citing papers by Robert Mackoy
This network shows the impact of papers produced by Robert Mackoy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert Mackoy. The network helps show where Robert Mackoy may publish in the future.
Co-authors
The 14 scholars most cited alongside Robert Mackoy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | An empirical examination of a model of perceived service quality and satisfaction Hit paper breakdown → | 1996 | 887 |
| 2 | 1995 | 492 | |
| 3 | 2004 | 48 | |
| 4 | 2010 | 41 | |
| 5 | 1993 | 31 | |
| 6 | 2004 | 31 | |
| 7 | 1998 | 29 | |
| 8 | 2017 | 24 | |
| 9 | 2004 | 18 | |
| 10 | Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism | 1995 | 16 |
| 11 | 1996 | 14 | |
| 12 | 1997 | 12 | |
| 13 | Lodge selection and satisfaction: attributes valued by ecotourists. | 2004 | 11 |
| 14 | Confounds in the Measurement of Predictive Expectations | 1998 | 10 |
| 15 | 2007 | 8 | |
| 16 | Education and Ecotourism: A Framework and Analysis of Education in Ecolodges in Costa Rica and Panama | 2012 | 5 |
| 17 | Stages and Paths of Firm Internationalization: Testing the Value Chain Internationalization Framework | 2013 | 4 |
| 18 | Evaluation of library services | 2006 | 2 |
| 19 | Postconsumption Competition: the Effects of Choice and Non-Choice Alternatives on Satisfaction Formation | 1995 | 2 |
| 20 | The Internationalization of Businesses in the Greater Indianapolis Area: Understanding Their Scope and Strategies | 2012 | 2 |
About Robert Mackoy
Robert Mackoy is a scholar working on Organizational Behavior and Human Resource Management, Sociology and Political Science, Marketing, Information Systems and Management and Library and Information Sciences, having authored 22 papers that have together received 1.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Diverse Aspects of Tourism Research (3 papers), Digital Marketing and Social Media (3 papers), Library Science and Information Literacy (3 papers), Consumer Retail Behavior Studies (3 papers), Technology Adoption and User Behaviour (3 papers) and Economic and Environmental Valuation (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (1.2k citations), Marketing (870 citations), Information Systems and Management (416 citations), Tourism, Leisure and Hospitality Management (30 citations) and Management Information Systems (142 citations). Robert Mackoy has collaborated with scholars based in United States, Latvia and Russia. Frequent co-authors include Richard A. Spreng, Gilbert D. Harrell, Gregory E. Osland, Cornelia Dröge, Roger J. Calantone, Ronald D. Anderson, Diane Halstead, Madhu Agrawal, Ben Shaw‐Ching Liu and K. Damon Aiken. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Internet Commerce, Journal of Retailing, Thunderbird International Business Review and Journal of Macromarketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.