Robert L. Underwood

2.2k total citations
12 papers, 1.5k citations indexed

About

Robert L. Underwood is a scholar working on Marketing, Sociology and Political Science and Public Health, Environmental and Occupational Health. According to data from OpenAlex, Robert L. Underwood has authored 12 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Public Health, Environmental and Occupational Health. Recurrent topics in Robert L. Underwood's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Packaging Perceptions and Trends (4 papers) and Auditing, Earnings Management, Governance (1 paper). Robert L. Underwood is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Packaging Perceptions and Trends (4 papers) and Auditing, Earnings Management, Governance (1 paper). Robert L. Underwood collaborates with scholars based in United States. Robert L. Underwood's co-authors include Noreen M. Klein, Raymond R. Burke, Edward U. Bond, Robert Baer, M. Joseph Sirgy, Don R. Rahtz, Muris Čičić, Julie L. Ozanne, Whitney Smith and Julian A. Reed and has published in prestigious journals such as SHILAP Revista de lepidopterología, Social Indicators Research and Business Horizons.

In The Last Decade

Robert L. Underwood

11 papers receiving 1.3k citations

Peers

Countries citing papers authored by Robert L. Underwood

Since Specialization

Citations

This map shows the geographic impact of Robert L. Underwood's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert L. Underwood with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert L. Underwood more than expected).

Fields of papers citing papers by Robert L. Underwood

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert L. Underwood. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert L. Underwood. The network helps show where Robert L. Underwood may publish in the future.

Co-authorship network of co-authors of Robert L. Underwood

This figure shows the co-authorship network connecting the top 25 collaborators of Robert L. Underwood. A scholar is included among the top collaborators of Robert L. Underwood based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert L. Underwood. Robert L. Underwood is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

#	Work	Indexed citations
1	Advertising appeals across varying economic and regulatory conditions: A longitudinal content analysis in the mutual fund industry 2015 ·Journal of Financial Services Marketing ·Robert L. Underwood, (unknown), Beth A. Pontari, (unknown)	3
2	Attitudes Toward Economic Globalization: Does Knowledge Matter? 2012 ·Global economy journal ·(unknown), Robert L. Underwood	0
3	Automotive foreign direct investment in the United States: Economic and market consequences of globalization 2012 ·Business Horizons ·Robert L. Underwood	10
4	Using “Point of Decision” Messages to Intervene on College Students' Eating Behaviors 2011 ·American Journal of Health Promotion ·Julian A. Reed, Alicia Powers, (unknown), Whitney Smith, Robert L. Underwood	22
5	Integrating Concepts Across Marketing Courses via Experiential Learning 2007 ·SHILAP Revista de lepidopterología ·Douglas J. Ayers, Robert L. Underwood	5
6	The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience 2003 ·The Journal of Marketing Theory and Practice ·Robert L. Underwood	331
7	Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand 2002 ·The Journal of Marketing Theory and Practice ·Robert L. Underwood, Noreen M. Klein	251
8	Packaging communication: attentional effects of product imagery 2001 ·Journal of Product & Brand Management ·Robert L. Underwood, Noreen M. Klein, Raymond R. Burke	325
9	Building Service Brands via Social Identity: Lessons from the Sports Marketplace 2001 ·The Journal of Marketing Theory and Practice ·Robert L. Underwood, Edward U. Bond, Robert Baer	315
10	A method for assessing residents' satisfaction with community-based services: a quality-of-life perspective 2000 ·Social Indicators Research ·M. Joseph Sirgy, Don R. Rahtz, Muris Čičić, Robert L. Underwood	185
11	Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging 1998 ·Journal of Marketing Communications ·Robert L. Underwood, Julie L. Ozanne	92
12	POSTER SESSION IV 1998 ·Echocardiography ·Robert L. Underwood, (unknown)	1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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