Rita Di Mascio

562 total citations
20 papers, 426 citations indexed

About

Rita Di Mascio is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Rita Di Mascio has authored 20 papers receiving a total of 426 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 5 papers in Sociology and Political Science. Recurrent topics in Rita Di Mascio's work include Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (6 papers) and Attachment and Relationship Dynamics (4 papers). Rita Di Mascio is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (6 papers) and Attachment and Relationship Dynamics (4 papers). Rita Di Mascio collaborates with scholars based in Australia and United States. Rita Di Mascio's co-authors include Johra Kayeser Fatima, Thomas N. Ingram, Felicia G. Lassk, Florian Kraus, Raechel Johns, Piyush Sharma, Mohammed Abdur Razzaque, G.W. Barton, Mahmood Hasan Khan and Ali Quazi and has published in prestigious journals such as Journal of Marketing, Journal of Retailing and Consumer Services and Psychology and Marketing.

In The Last Decade

Rita Di Mascio

20 papers receiving 391 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rita Di Mascio Australia 13 257 179 129 61 53 20 426
Theresia Amelia Pawitra Indonesia 4 248 1.0× 123 0.7× 92 0.7× 53 0.9× 40 0.8× 24 425
Ioannis Kostopoulos United Kingdom 12 105 0.4× 129 0.7× 175 1.4× 49 0.8× 45 0.8× 33 422
Shikha Sharma India 8 124 0.5× 179 1.0× 92 0.7× 31 0.5× 41 0.8× 25 390
Peter F. Kaminski United States 11 153 0.6× 116 0.6× 100 0.8× 41 0.7× 69 1.3× 20 318
Olivia F. Lee United States 6 112 0.4× 139 0.8× 83 0.6× 52 0.9× 51 1.0× 7 288
Nader Seyyedamiri Iran 10 146 0.6× 161 0.9× 164 1.3× 54 0.9× 58 1.1× 16 391
Robert Ciuchita Finland 7 129 0.5× 231 1.3× 191 1.5× 93 1.5× 48 0.9× 9 422
Victor Saha India 11 139 0.5× 374 2.1× 238 1.8× 39 0.6× 52 1.0× 21 504
Julie Robson United Kingdom 10 104 0.4× 122 0.7× 112 0.9× 26 0.4× 80 1.5× 22 354
Karsten Hadwich Germany 10 189 0.7× 195 1.1× 106 0.8× 66 1.1× 82 1.5× 39 397

Countries citing papers authored by Rita Di Mascio

Since Specialization
Citations

This map shows the geographic impact of Rita Di Mascio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Di Mascio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Di Mascio more than expected).

Fields of papers citing papers by Rita Di Mascio

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rita Di Mascio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rita Di Mascio. The network helps show where Rita Di Mascio may publish in the future.

Co-authorship network of co-authors of Rita Di Mascio

This figure shows the co-authorship network connecting the top 25 collaborators of Rita Di Mascio. A scholar is included among the top collaborators of Rita Di Mascio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rita Di Mascio. Rita Di Mascio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fatima, Johra Kayeser, Rita Di Mascio, Ali Quazi, & Raechel Johns. (2020). The dynamic role of rapport on satisfaction–commitment relationship. International Journal of Bank Marketing. 38(4). 917–932. 11 indexed citations
2.
Fatima, Johra Kayeser, Rita Di Mascio, & Piyush Sharma. (2019). Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness. Journal of Retailing and Consumer Services. 53. 101967–101967. 29 indexed citations
3.
Fatima, Johra Kayeser, Rita Di Mascio, Raechel Johns, & Ali Quazi. (2019). Mediation effects of service features on rapport–dependency link in emerging market. Journal of Service Theory and Practice. 29(5/6). 639–660. 12 indexed citations
4.
Fatima, Johra Kayeser & Rita Di Mascio. (2019). Synchronizing relational benefits with customer commitment profiles. Journal of Strategic Marketing. 28(4). 366–378. 22 indexed citations
5.
Mascio, Rita Di & Johra Kayeser Fatima. (2018). The role of identification in frontline employee decision-making. Journal of Retailing and Consumer Services. 43. 131–138. 19 indexed citations
6.
Fatima, Johra Kayeser, et al.. (2018). Mobile learning adoption for tourism education in a developing country. Current Issues in Tourism. 22(4). 420–427. 27 indexed citations
7.
Fatima, Johra Kayeser, Rita Di Mascio, & Raechel Johns. (2018). Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator. Psychology and Marketing. 35(6). 443–453. 17 indexed citations
8.
Fatima, Johra Kayeser & Rita Di Mascio. (2017). Reversing the dependency-trust relationship in B2C services. Journal of Retailing and Consumer Services. 41. 1–10. 15 indexed citations
9.
Fatima, Johra Kayeser, Mohammed Abdur Razzaque, & Rita Di Mascio. (2016). Modelling satisfaction-commitment relationship in developing country context. International Journal of Quality & Reliability Management. 33(7). 985–1001. 11 indexed citations
10.
Mascio, Rita Di. (2016). Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions. AMS Review. 6(1-2). 79–97. 3 indexed citations
11.
Mascio, Rita Di, Slava Kalyuga, & John Sweller. (2016). The Effect of Wording and Placement of Task Instructions on Problem‐Solving Creativity. The Journal of Creative Behavior. 52(4). 335–353. 8 indexed citations
12.
Fatima, Johra Kayeser, Mohammed Abdur Razzaque, & Rita Di Mascio. (2015). Modelling roles of commitment on rapport and satisfaction. International Journal of Bank Marketing. 33(3). 261–275. 15 indexed citations
13.
Lassk, Felicia G., Thomas N. Ingram, Florian Kraus, & Rita Di Mascio. (2012). The Future of Sales Training: Challenges and Related Research Questions. Journal of Personal Selling and Sales Management. 32(1). 141–154. 66 indexed citations
14.
Mascio, Rita Di. (2010). The Service Models of Frontline Employees. Journal of Marketing. 74(4). 63–80. 42 indexed citations
15.
Mascio, Rita Di. (2010). The Service Models of Frontline Employees. Journal of Marketing. 74(4). 63–80. 75 indexed citations
16.
Mascio, Rita Di. (2007). A method to evaluate service delivery process quality. International Journal of Service Industry Management. 18(4). 418–442. 16 indexed citations
17.
Mascio, Rita Di. (2002). Service process control: a method to compare dynamic robustness of alternative service processes. Journal of Process Control. 13(7). 645–653. 3 indexed citations
18.
Mascio, Rita Di. (2002). Service process control: conceptualising a service as a feedback control system. Journal of Process Control. 12(2). 221–232. 11 indexed citations
19.
Mascio, Rita Di. (2002). An economic measure for comparing dynamic robustness. Journal of Process Control. 12(6). 745–751. 6 indexed citations
20.
Mascio, Rita Di & G.W. Barton. (2001). The economic assessment of process control quality using a Taguchi-based method. Journal of Process Control. 11(1). 81–88. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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