Richard A. Heiens

622 total citations
44 papers, 436 citations indexed

About

Richard A. Heiens is a scholar working on Strategy and Management, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Richard A. Heiens has authored 44 papers receiving a total of 436 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Strategy and Management, 13 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Richard A. Heiens's work include Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (10 papers) and Corporate Finance and Governance (8 papers). Richard A. Heiens is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (10 papers) and Corporate Finance and Governance (8 papers). Richard A. Heiens collaborates with scholars based in United States, Kuwait and Australia. Richard A. Heiens's co-authors include Larry P. Pleshko, Ronald E. Goldsmith, Mark Kroll, Peter Wright and Ravi Narayanaswamy and has published in prestigious journals such as SHILAP Revista de lepidopterología, Strategic Management Journal and The Gerontologist.

In The Last Decade

Richard A. Heiens

40 papers receiving 377 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Richard A. Heiens United States 10 168 115 109 79 77 44 436
Michael Ursic United States 11 180 1.1× 54 0.5× 100 0.9× 73 0.9× 44 0.6× 17 450
Lynne Bennington Australia 13 73 0.4× 175 1.5× 41 0.4× 79 1.0× 27 0.4× 31 433
Vassiliki Grougiou Greece 10 335 2.0× 81 0.7× 220 2.0× 101 1.3× 237 3.1× 13 605
Tanja Rabl Germany 11 91 0.5× 199 1.7× 19 0.2× 219 2.8× 63 0.8× 23 530
Silvia Bagdadli Italy 9 106 0.6× 264 2.3× 84 0.8× 82 1.0× 18 0.2× 13 502
Bharat Chillakuri India 9 41 0.2× 171 1.5× 48 0.4× 101 1.3× 19 0.2× 13 457
Ljiljana Eraković New Zealand 11 74 0.4× 120 1.0× 14 0.1× 57 0.7× 63 0.8× 23 342
Isabella Hatak Austria 9 86 0.5× 267 2.3× 31 0.3× 88 1.1× 90 1.2× 25 519
Guangjian Liu China 11 78 0.5× 230 2.0× 54 0.5× 100 1.3× 21 0.3× 19 433
Laura T. Madden United States 11 105 0.6× 209 1.8× 35 0.3× 68 0.9× 49 0.6× 20 474

Countries citing papers authored by Richard A. Heiens

Since Specialization
Citations

This map shows the geographic impact of Richard A. Heiens's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard A. Heiens with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard A. Heiens more than expected).

Fields of papers citing papers by Richard A. Heiens

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard A. Heiens. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard A. Heiens. The network helps show where Richard A. Heiens may publish in the future.

Co-authorship network of co-authors of Richard A. Heiens

This figure shows the co-authorship network connecting the top 25 collaborators of Richard A. Heiens. A scholar is included among the top collaborators of Richard A. Heiens based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard A. Heiens. Richard A. Heiens is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Heiens, Richard A. & Ravi Narayanaswamy. (2021). The impact of digital sales channels on web sales: evidence from the USA's largest online retailers. International Journal of Electronic Marketing and Retailing. 12(3). 306–306.
2.
Pleshko, Larry P. & Richard A. Heiens. (2019). Analyzing True Loyalty in the Middle Eastern Market: Brand Preference and Brand Insistence. 1. 1 indexed citations
3.
Heiens, Richard A., et al.. (2016). Overcoming the Trend Toward Healthier Foods: The Impact of Advertising and Intangibles on Investor Returns in the Packaged Food Industry. Journal of Food Products Marketing. 22(7). 851–861. 1 indexed citations
4.
Narayanaswamy, Ravi & Richard A. Heiens. (2016). An examination of the e-mail and electronic relationship marketing practices of the USAs top 500 online retailers. International Journal of Electronic Customer Relationship Management. 10(2/3/4). 125–125. 1 indexed citations
5.
Heiens, Richard A., et al.. (2016). The impact of advertising, goodwill, and other intangibles in the retail foodservice industry: Do intangible investments bite into investor returns?. Journal of Foodservice Business Research. 20(2). 177–191. 1 indexed citations
6.
Heiens, Richard A., et al.. (2015). Making Up Lost Ground: The Relative Advantage of Achieving Relationship Marketing Outcomes Versus Time-In-Market Effects. Journal of International Consumer Marketing. 27(1). 84–96. 3 indexed citations
7.
Heiens, Richard A. & Larry P. Pleshko. (2014). Double Jeopardy Patterns in a Middle Eastern Retail Services Setting. Asian Journal of Business Research. 4(1). 3 indexed citations
8.
Pleshko, Larry P., et al.. (2013). The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?. Journal of Service Research. 13(2). 145. 1 indexed citations
9.
Pleshko, Larry P. & Richard A. Heiens. (2012). The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness. Scholar Commons (University of South Carolina). 3(3). 1–1. 5 indexed citations
10.
Heiens, Richard A. & Larry P. Pleshko. (2011). A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Profit Performance?. Scholar Commons (University of South Carolina). 6(1). 19. 13 indexed citations
11.
Heiens, Richard A., et al.. (2008). The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry. Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing. 8(2). 151–158. 2 indexed citations
12.
Heiens, Richard A., et al.. (2004). Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance. Scholar Commons (University of South Carolina). 14(1). 63. 9 indexed citations
13.
Heiens, Richard A., et al.. (2003). Beware the Internet panacea: how tried and true strategy got sidelined. Journal of Business Strategy. 24(6). 24–28. 3 indexed citations
14.
Pleshko, Larry P., et al.. (2002). A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets. Academy of Marketing Studies journal. 6(1). 1. 3 indexed citations
15.
Pleshko, Larry P. & Richard A. Heiens. (2000). Customer-focus or competitor-focus? A financial services example. Services Marketing Quarterly. 20(2). 19–32. 1 indexed citations
16.
Heiens, Richard A.. (1999). The Influence of Product Publicity on Product Sales in a Noncompetitive Environment. Academy of Marketing Studies journal. 3(1). 1. 4 indexed citations
17.
Heiens, Richard A., et al.. (1996). Two-Way Interactive Television: An Emerging Technology for University Level Business School Instruction. Journal of Education for Business. 72(2). 74–77. 18 indexed citations
18.
Heiens, Richard A. & Larry P. Pleshko. (1996). Categories of Customer Loyalty. Journal of Food Products Marketing. 3(1). 1–12. 22 indexed citations
19.
Heiens, Richard A. & Larry P. Pleshko. (1996). A Preliminary Examination of Patient Loyalty. PubMed. 11(2). 105–114. 3 indexed citations
20.
Goldsmith, Ronald E. & Richard A. Heiens. (1992). Subjective Age: A Test of Five Hypotheses. The Gerontologist. 32(3). 312–317. 81 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026