Marc Herz
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
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- Digital Marketing and Social Media 3
- Diverse Aspects of Tourism Research 3
- Sport and Mega-Event Impacts 2
- Social and Intergroup Psychology 2
- Halal products and consumer behavior 1
- Co-authors
- Adamantios Diamantopoulos (5 shared papers)Philipp A. Rauschnabel (2 shared papers)Julius Arnegger (3 shared papers)Katja H. Brunk (1 shared paper)Björn Sven Ivens (1 shared paper)Bodo B. Schlegelmilch (1 shared paper)Josef Windsperger (1 shared paper)Milena Micevski (1 shared paper)
- Journals
- Journal of International Marketing (2 papers)Journal of the Academy of Marketing Science (1 paper)Psychology and Marketing (1 paper)Technological Forecasting and Social Change (1 paper)Journal of Small Business Management (1 paper)
- Partner nations
- AustriaGermanyAzerbaijan
In The Last Decade
Marc Herz
14 papers receiving 597 citations
Peers
Comparison fields: 5 of 79
- Marketing 325
- Tourism, Leisure and Hospitality Management 40
- Human-Computer Interaction 66
- Information Systems and Management 53
- Sociology and Political Science 320
Countries citing papers authored by Marc Herz
This map shows the geographic impact of Marc Herz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Herz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Herz more than expected).
Fields of papers citing papers by Marc Herz
This network shows the impact of papers produced by Marc Herz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Herz. The network helps show where Marc Herz may publish in the future.
Co-authors
The 12 scholars most cited alongside Marc Herz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 128 | |
| 2 | 2018 | 120 | |
| 3 | 2016 | 87 | |
| 4 | 2013 | 75 | |
| 5 | 2017 | 66 | |
| 6 | 2015 | 36 | |
| 7 | 2016 | 27 | |
| 8 | 2016 | 22 | |
| 9 | 2018 | 20 | |
| 10 | 2017 | 17 | |
| 11 | 2024 | 8 | |
| 12 | 2017 | 8 | |
| 13 | 2021 | 7 | |
| 14 | 2023 | 2 |
About Marc Herz
Marc Herz is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Strategy and Management and Radiological and Ultrasound Technology, having authored 14 papers that have together received 623 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (5 papers), Digital Marketing and Social Media (3 papers), Diverse Aspects of Tourism Research (3 papers), Sport and Mega-Event Impacts (2 papers), Social and Intergroup Psychology (2 papers), Culinary Culture and Tourism (1 paper) and Halal products and consumer behavior (1 paper). The work is most often cited by research in Marketing (325 citations), Tourism, Leisure and Hospitality Management (40 citations), Human-Computer Interaction (66 citations), Information Systems and Management (53 citations) and Sociology and Political Science (320 citations). Marc Herz has collaborated with scholars based in Austria, Germany and Azerbaijan. Frequent co-authors include Adamantios Diamantopoulos, Philipp A. Rauschnabel, Julius Arnegger, Katja H. Brunk, Björn Sven Ivens, Bodo B. Schlegelmilch, Josef Windsperger, Milena Micevski, Georgios Halkias and Nicole Koschate‐Fischer. Their work appears in journals such as Journal of International Marketing, Journal of the Academy of Marketing Science, Psychology and Marketing, Technological Forecasting and Social Change and Journal of Small Business Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.