Marc Herz

920 total citations
14 papers, 623 citations indexed

About

Marc Herz is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Marc Herz has authored 14 papers receiving a total of 623 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Marc Herz's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (5 papers) and Diverse Aspects of Tourism Research (3 papers). Marc Herz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (5 papers) and Diverse Aspects of Tourism Research (3 papers). Marc Herz collaborates with scholars based in Austria, Germany and Azerbaijan. Marc Herz's co-authors include Adamantios Diamantopoulos, Philipp A. Rauschnabel, Julius Arnegger, Katja H. Brunk, Bodo B. Schlegelmilch, Björn Sven Ivens, Georgios Halkias, Milena Micevski, Josef Windsperger and Nicole Koschate‐Fischer and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Technological Forecasting and Social Change.

In The Last Decade

Marc Herz

14 papers receiving 597 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marc Herz Austria 10 325 320 127 92 66 14 623
Suresh Sood Australia 8 284 0.9× 267 0.8× 58 0.5× 67 0.7× 21 0.3× 23 528
Leonidas Hatzithomas Greece 16 312 1.0× 296 0.9× 139 1.1× 46 0.5× 24 0.4× 43 636
Ethan Pancer Canada 10 306 0.9× 312 1.0× 75 0.6× 39 0.4× 95 1.4× 20 628
Michela Addis Italy 12 550 1.7× 400 1.3× 90 0.7× 47 0.5× 35 0.5× 39 935
Christina Boutsouki Greece 16 497 1.5× 207 0.6× 98 0.8× 60 0.7× 19 0.3× 37 796
Lanlung Chiang Taiwan 12 307 0.9× 506 1.6× 80 0.6× 24 0.3× 28 0.4× 15 688
Jennifer Gregan‐Paxton United States 9 308 0.9× 194 0.6× 110 0.9× 52 0.6× 21 0.3× 15 575
Marianela Fornerino France 14 148 0.5× 164 0.5× 62 0.5× 48 0.5× 41 0.6× 25 464
Beatriz Casais Portugal 15 370 1.1× 530 1.7× 33 0.3× 47 0.5× 39 0.6× 48 808
Eleni Michopoulou United Kingdom 13 258 0.8× 560 1.8× 340 2.7× 34 0.4× 24 0.4× 35 823

Countries citing papers authored by Marc Herz

Since Specialization
Citations

This map shows the geographic impact of Marc Herz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Herz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Herz more than expected).

Fields of papers citing papers by Marc Herz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Herz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Herz. The network helps show where Marc Herz may publish in the future.

Co-authorship network of co-authors of Marc Herz

This figure shows the co-authorship network connecting the top 25 collaborators of Marc Herz. A scholar is included among the top collaborators of Marc Herz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marc Herz. Marc Herz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Arnegger, Julius, et al.. (2024). Mass ecotourism, media, and wildlife experience. Journal of Outdoor Recreation and Tourism. 45. 100732–100732. 8 indexed citations
2.
Herz, Marc, Adamantios Diamantopoulos, & Petra Riefler. (2023). Consumers' use of ambiguous product cues: The case of “regionality” claims. Journal of Consumer Affairs. 57(3). 1395–1422. 2 indexed citations
3.
Herz, Marc & Nicco Krezdorn. (2021). Epic fail: Exploring project failure’s reasons, outcomes and indicators. Review of Managerial Science. 16(4). 1169–1193. 7 indexed citations
4.
Herz, Marc & Philipp A. Rauschnabel. (2018). Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology. Technological Forecasting and Social Change. 138. 228–242. 120 indexed citations
5.
Micevski, Milena, Georgios Halkias, & Marc Herz. (2018). Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences. Journal of Business Research. 104. 622–631. 20 indexed citations
6.
Diamantopoulos, Adamantios, Marc Herz, & Nicole Koschate‐Fischer. (2017). The EU as superordinate brand origin: an entitativity perspective. International Marketing Review. 34(2). 183–205. 17 indexed citations
7.
Herz, Marc & Adamantios Diamantopoulos. (2017). I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial. Journal of International Marketing. 25(2). 52–71. 66 indexed citations
8.
Herz, Marc & Julius Arnegger. (2017). Country image formation, stability, and change: a longitudinal assessment of consumers’ image of Azerbaijan. Journal of Travel & Tourism Marketing. 34(9). 1169–1183. 8 indexed citations
9.
Arnegger, Julius & Marc Herz. (2016). Economic and destination image impacts of mega-events in emerging tourist destinations. Journal of Destination Marketing & Management. 5(2). 76–85. 87 indexed citations
10.
Herz, Marc, et al.. (2016). Trust, Decision Rights Delegation, and Performance—The Case of Franchising. Journal of Small Business Management. 54(3). 973–991. 27 indexed citations
11.
Herz, Marc & Katja H. Brunk. (2016). Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration. Psychology and Marketing. 34(1). 70–91. 22 indexed citations
12.
Rauschnabel, Philipp A., Marc Herz, Bodo B. Schlegelmilch, & Björn Sven Ivens. (2015). Brands and religious labels: a spillover perspective. Journal of Marketing Management. 31(11-12). 1285–1309. 36 indexed citations
13.
Herz, Marc & Adamantios Diamantopoulos. (2013). Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective. Journal of International Marketing. 21(3). 95–121. 75 indexed citations
14.
Herz, Marc & Adamantios Diamantopoulos. (2012). Activation of country stereotypes: automaticity, consonance, and impact. Journal of the Academy of Marketing Science. 41(4). 400–417. 128 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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