Prashant Mishra

497 total citations
23 papers, 326 citations indexed

About

Prashant Mishra is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Prashant Mishra has authored 23 papers receiving a total of 326 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Prashant Mishra's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Prashant Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Prashant Mishra collaborates with scholars based in India and United States. Prashant Mishra's co-authors include Ramendra Singh, Ramendra Singh, Komal Khandelwal, Ashwani Kumar Upadhyay, Ashu Sharma, Sumit K. Kundu, Arvind Ashta, Sushanta Kumar Mishra and Sayantan Khanra and has published in prestigious journals such as Journal of Business Ethics, Journal of Retailing and Consumer Services and Journal of Advertising.

In The Last Decade

Prashant Mishra

22 papers receiving 308 citations

Peers

Prashant Mishra

SPS

MARKE

ACCOU

OBHRM

Anna Zarkada Greece

Rosalind C. Paige United States

Thomas A. Klein United States

Lien Le Monkhouse United Kingdom

Casey E. Newmeyer United States

Annika Becker Germany

Verónica Rosendo-Ríos Spain

Elizabeth Chinomona South Africa

Philip J. Kitchen United Kingdom

Lindsay Stringfellow United Kingdom

Anna Zarkada Greece

Prashant Mishra

142 ×0.7

SPS

127 ×0.9

MARKE

60 ×1.1

ACCOU

134 ×2.9

OBHRM

37 ×0.9

Citations per year, relative to Prashant Mishra Prashant Mishra (= 1×) peers Anna Zarkada

Countries citing papers authored by Prashant Mishra

Since Specialization

Citations

This map shows the geographic impact of Prashant Mishra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Mishra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Mishra more than expected).

Fields of papers citing papers by Prashant Mishra

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prashant Mishra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Mishra. The network helps show where Prashant Mishra may publish in the future.

Co-authorship network of co-authors of Prashant Mishra

This figure shows the co-authorship network connecting the top 25 collaborators of Prashant Mishra. A scholar is included among the top collaborators of Prashant Mishra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prashant Mishra. Prashant Mishra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Mishra, Prashant, et al.. (2023). Mutual funds marketing: a hybrid review and framework development. International Journal of Bank Marketing. 41(7). 1803–1828. 3 indexed citations

Mishra, Prashant, Ashu Sharma, Sayantan Khanra, Sumit K. Kundu, & Sushanta Kumar Mishra. (2023). Digital Economy Post COVID-19 Era. Springer proceedings in business and economics. 1 indexed citations

Mishra, Prashant, et al.. (2021). Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion. Journal of Advertising. 50(4). 372–390. 11 indexed citations

Mishra, Prashant, et al.. (2019). Evaluating channel partner’s performance: impact of task environments on the relevance of measurement metrics. Journal of Business and Industrial Marketing. 34(2). 488–504. 7 indexed citations

Singh, Ramendra, et al.. (2019). Friendships in marketing: a taxonomy and future research directions. AMS Review. 10(3-4). 223–243. 4 indexed citations

Mishra, Prashant, et al.. (2018). Religiosity and consumer behavior: a summarizing review. Journal of Management Spirituality & Religion. 16(1). 32–54. 155 indexed citations

Mishra, Prashant, et al.. (2018). An ethnocentric perspective of foreign multi-brand retail in India. International Journal of Retail & Distribution Management. 46(3). 230–246. 5 indexed citations

Mishra, Prashant, et al.. (2017). Drivers of brand equity of television news channels: evidences from emerging market. Marketing Intelligence & Planning. 35(1). 147–162. 3 indexed citations

Upadhyay, Ashwani Kumar, et al.. (2017). Sales technology usage. Asia Pacific Journal of Marketing and Logistics. 30(1). 257–271. 13 indexed citations

10.

Mishra, Prashant, et al.. (2016). Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms. Journal of Strategic Marketing. 25(5-6). 367–383. 8 indexed citations

11.

Mishra, Prashant, et al.. (2016). Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets. Australasian Marketing Journal (AMJ). 24(1). 59–67. 27 indexed citations

12.

Mishra, Prashant, et al.. (2016). A framework for performance evaluation of channel partners in distribution relationships. International Journal of Productivity and Performance Management. 65(4). 503–531. 3 indexed citations

13.

Mishra, Prashant, et al.. (2016). Structural equation modelling of determinants of consumer-based brand equity of newspapers. Journal of Media Business Studies. 13(2). 73–94. 19 indexed citations

14.

Mishra, Prashant, et al.. (2015). Dimensions of Privacy Concerns amongst Online Buyers in India. RePEc: Research Papers in Economics. 5(1). 51–64. 1 indexed citations

15.

Mishra, Prashant. (2014). Dental Camp Experience in Lifeline Express (LLE) Train among Rural Population of Central, India. JOURNAL OF CLINICAL AND DIAGNOSTIC RESEARCH. 8(11). ZC72–4. 7 indexed citations

16.

Mishra, Prashant, et al.. (2014). The effect of content credibility on consumer-based brand equity: the case of Indian television channels. International Journal of Indian Culture and Business Management. 8(3). 329–329. 3 indexed citations

17.

Mishra, Prashant. (2011). Linguistic Human Rights and the Tribes in India.. 37(2). 119–137. 1 indexed citations

18.

Mishra, Prashant. (2010). Challenges and Problems in the Teaching of Grammar. 4 indexed citations

19.

Mishra, Prashant, et al.. (2001). Celebrity Endorsers and Adolescents: A Study of Gender Influences. Vikalpa The Journal for Decision Makers. 26(4). 59–66. 5 indexed citations

20.

Mishra, Prashant, et al.. (1999). Seeking Word of Mouth: An Empirical Investigation of Consumer Motivations. Paradigm A Management Research Journal. 3(2). 49–56. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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