Prashant Mishra

497 citations
23 papers · 326 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Customer Service Quality and Loyalty (8 papers)Digital Marketing and Social Media (6 papers)
Partner nations
IndiaUnited States

In The Last Decade

Prashant Mishra

22 papers receiving 308 citations

Peers

Prashant Mishra
Comparison fields: 5 of 68
  • Sociology and Political Science 197
  • Marketing 143
  • Accounting 53
  • Organizational Behavior and Human Resource Management 46
  • Strategy and Management 40
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Countries citing papers authored by Prashant Mishra

Since Specialization
Citations

This map shows the geographic impact of Prashant Mishra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Mishra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Mishra more than expected).

Fields of papers citing papers by Prashant Mishra

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prashant Mishra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashant Mishra. The network helps show where Prashant Mishra may publish in the future.

Co-authorship network of co-authors of Prashant Mishra

This figure shows the co-authorship network connecting the top 25 collaborators of Prashant Mishra. A scholar is included among the top collaborators of Prashant Mishra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Prashant Mishra. Prashant Mishra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 3
2 1
3 11
4 7
5 4
6 155
7 5
8 3
9 13
10 8
11 27
12 3
13 19
14 1
15 7
16 3
17
Linguistic Human Rights and the Tribes in India.
1
18
Challenges and Problems in the Teaching of Grammar
4
19 5
20 1

About Prashant Mishra

Prashant Mishra is a scholar working on Marketing, Organizational Behavior and Human Resource Management and General Dentistry, having authored 23 papers that have together received 326 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (143 citations), Business and International Management (27 citations) and Accounting (53 citations). Prashant Mishra has collaborated with scholars based in India and United States. Frequent co-authors include Ramendra Singh, Ramendra Singh, Komal Khandelwal, Ashwani Kumar Upadhyay, Ashu Sharma, Sumit K. Kundu, Arvind Ashta, Sushanta Kumar Mishra and Sayantan Khanra. Their work appears in journals such as Journal of Business Ethics, Journal of Retailing and Consumer Services and Journal of Advertising.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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