Monroe M. Bird

1.1k total citations
22 papers, 873 citations indexed

About

Monroe M. Bird is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Monroe M. Bird has authored 22 papers receiving a total of 873 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Strategy and Management. Recurrent topics in Monroe M. Bird's work include Customer Service Quality and Loyalty (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Monroe M. Bird is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Monroe M. Bird collaborates with scholars based in United States, United Kingdom and South Korea. Monroe M. Bird's co-authors include M. Joseph Sirgy, Carol C. Bienstock, John T. Mentzer, Tao Gao, A. S. C. Ehrenberg, J. William Petty, David F. Scott, James R. Brown, Dong‐Jin Lee and Gregory D. Upah and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Monroe M. Bird

20 papers receiving 764 citations

Peers

Countries citing papers authored by Monroe M. Bird

Since Specialization

Citations

This map shows the geographic impact of Monroe M. Bird's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monroe M. Bird with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monroe M. Bird more than expected).

Fields of papers citing papers by Monroe M. Bird

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Monroe M. Bird. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monroe M. Bird. The network helps show where Monroe M. Bird may publish in the future.

Co-authorship network of co-authors of Monroe M. Bird

This figure shows the co-authorship network connecting the top 25 collaborators of Monroe M. Bird. A scholar is included among the top collaborators of Monroe M. Bird based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Monroe M. Bird. Monroe M. Bird is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	A more holistic view of mill liner management 2012 ·Queensland's institutional digital repository (The University of Queensland) ·Malcolm Powell, (unknown), Nirmal Weerasekara, Mohsen Yahyaei, (unknown), (unknown), Monroe M. Bird	3
2	Enriching Customer Value Research with a Relational Perspective 2005 ·Journal of Relationship Marketing ·Tao Gao, M. Joseph Sirgy, Monroe M. Bird	17
3	Importers’ Benevolence toward their Foreign Export Suppliers 2004 ·Journal of the Academy of Marketing Science ·Dong‐Jin Lee, M. Joseph Sirgy, James R. Brown, Monroe M. Bird	76
4	Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help? 2003 ·Journal of Business Research ·Tao Gao, M. Joseph Sirgy, Monroe M. Bird	173
5	An Integrative Model on the Antecedents of Buyer Decision-Making Uncertainty in Organizational Purchasing 2002 ·ACR Asia-Pacific Advances ·Tao Gao, Yunfeng Wang, M. Joseph Sirgy, Monroe M. Bird	12
6	How Do Managers Make Teleological Evaluations in Ethical Dilemmas? Testing Part of and Extending the Hunt-Vitell Model 2000 ·Journal of Business Ethics ·(unknown), M. Joseph Sirgy, Monroe M. Bird	35
7	Measuring physical distribution service quality 1997 ·Journal of the Academy of Marketing Science ·Carol C. Bienstock, John T. Mentzer, Monroe M. Bird	262
8	Gift-giving and gift-taking in industrial companies 1989 ·Industrial Marketing Management ·Monroe M. Bird	12
9	Marketing to the industrial lease buyer 1980 ·Industrial Marketing Management ·Paul F. Anderson, Monroe M. Bird	5
10	Changes in industrial buying: Implications for industrial marketers 1980 ·Industrial Marketing Management ·Gregory D. Upah, Monroe M. Bird	9
11	Industrial marketing : a selected and annotated bibliography 1977 ·Medical Entomology and Zoology ·(unknown), Monroe M. Bird	1
12	A New Look at Scrap Management 1977 ·Journal of Purchasing and Materials Management ·Monroe M. Bird, Stephen W. Clopton	6
13	The Capital Expenditure Decision-Making Process of Large Corporations 1975 ·The Engineering Economist ·J. William Petty, David F. Scott, Monroe M. Bird	106
14	Sales Negotiation Cost Planning for Corporate Level Sales 1973 ·Journal of Marketing ·Monroe M. Bird, Edward R. Clayton, Laurence J. Moore	4
15	Sales Negotiation Cost Planning for Corporate Level Sales 1973 ·Journal of Marketing ·Monroe M. Bird, Edward R. Clayton, Laurence J. Moore	4
16	Reciprocity in Industrial Buying and Selling: A Study of Attitudes 1973 ·Monroe M. Bird, (unknown)	2
17	The Effectiveness of the Union Label and “Buy Union” Campaigns 1972 ·Industrial and Labor Relations Review ·Monroe M. Bird, J. W. Robinson	6
18	The Effectiveness of the Union Label and "Buy Union" Campaigns 1972 ·Industrial and Labor Relations Review ·Monroe M. Bird, J. W. Robinson	2
19	Brand Image and Brand Usage 1970 ·Journal of Marketing Research ·Monroe M. Bird, (unknown), A. S. C. Ehrenberg	97
20	Intentions-to-Buy and Claimed Brand Usage 1966 ·Journal of the Operational Research Society ·Monroe M. Bird, A. S. C. Ehrenberg	38

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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