Michel Laroche

419 citations
15 papers · 283 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (6 papers)Digital Marketing and Social Media (4 papers)Consumer Market Behavior and Pricing (3 papers)

In The Last Decade

Michel Laroche

13 papers receiving 251 citations

Peers

Michel Laroche
Comparison fields: 5 of 65
  • Marketing 160
  • Sociology and Political Science 129
  • Organizational Behavior and Human Resource Management 53
  • Food Science 49
  • Social Psychology 23
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Countries citing papers authored by Michel Laroche

Since Specialization
Citations

This map shows the geographic impact of Michel Laroche's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michel Laroche with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michel Laroche more than expected).

Fields of papers citing papers by Michel Laroche

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michel Laroche. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michel Laroche. The network helps show where Michel Laroche may publish in the future.

Co-authorship network of co-authors of Michel Laroche

This figure shows the co-authorship network connecting the top 25 collaborators of Michel Laroche. A scholar is included among the top collaborators of Michel Laroche based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michel Laroche. Michel Laroche is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

15 of 15 papers shown
#WorkIndexed citations
1 0
2 17
3 0
4 15
5 106
6
Decision Processes of the Attraction Effect: a theoretical Analysis and Some Preliminary Evidence
3
7 10
8 59
9 23
10 4
11 2
12
Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice
16
13 20
14
Four Methodological Problems in Multi-Attribute Attitude Models
5
15
A new approach to nonlinear consumer behavior and market segmentation by the use of orthogonal polynomials
3

About Michel Laroche

Michel Laroche is a scholar working on Marketing, General Decision Sciences and Management Science and Operations Research, having authored 15 papers that have together received 283 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). The work is most often cited by research in Marketing (160 citations), Tourism, Leisure and Hospitality Management (19 citations) and General Decision Sciences (10 citations). Michel Laroche has collaborated with scholars based in Canada, United States and France. Frequent co-authors include Chankon Kim, Marc A. Tomiuk, John A. Howard, Lianxi Zhou, Michael K. Hui, Henri H. Seegers, Jean‐Charles Chebat, Pierre Filiatrault, Catherine Magras and Marie‐Odile Richard. Their work appears in journals such as Journal of Consumer Research, Journal of Business Research and International Journal of Information Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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