Don Esslemont
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Sociology and Political Science
- Economics and Econometrics top 10%
- Small Animals top 5%
- Co-authors
- Mike BrennanPhilip GendallJanet HoekB. JonesF.J. AllanDirk U. PfeifferBoon Ping GanMalcolm Wright
- Topics
- Consumer Market Behavior and Pricing (7 papers)Survey Methodology and Nonresponse (6 papers)Customer Service Quality and Loyalty (6 papers)
- Journals
- Preventive Veterinary MedicineMarket Research Society Journal
- Partner nations
- New ZealandUnited Kingdom
In The Last Decade
Don Esslemont
18 papers receiving 291 citations
Peers
Comparison fields: 5 of 91
- Marketing 174
- Organizational Behavior and Human Resource Management 118
- Sociology and Political Science 109
- Economics and Econometrics 69
- Small Animals 61
Countries citing papers authored by Don Esslemont
This map shows the geographic impact of Don Esslemont's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Don Esslemont with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Don Esslemont more than expected).
Fields of papers citing papers by Don Esslemont
This network shows the impact of papers produced by Don Esslemont. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Don Esslemont. The network helps show where Don Esslemont may publish in the future.
Co-authorship network of co-authors of Don Esslemont
This figure shows the co-authorship network connecting the top 25 collaborators of Don Esslemont. A scholar is included among the top collaborators of Don Esslemont based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Don Esslemont. Don Esslemont is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 78 | |
| 2 | 59 | |
| 3 | Improving the Accuracy of Recall Data: A Test of Two Procedures | 8 |
| 4 | 16 | |
| 5 | 28 | |
| 6 | 9 | |
| 7 | Predicting Purchase Quantities: Further Investigation of the Juster Scale | 20 |
| 8 | The Logical Limitations of Target Marketing | 18 |
| 9 | The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods | 41 |
| 10 | Obtaining Purchase Probability Data via Telephone Surveys: A Preliminary Test of Two Techniques | 9 |
| 11 | 12 | |
| 12 | The Behaviour of Television Audiences During Commercial Breaks | 1 |
| 13 | Predicting the Demand for Frequently Purchased Items | 13 |
| 14 | Telephone Directories as Sampling Frames | 1 |
| 15 | Predicting Purchase Behaviour | 60 |
| 16 | Fax Surveys: A New Data Collection Method | 1 |
| 17 | Some Empirical Tests of the Marketing Concept | 12 |
| 18 | The Effect of In-store Sampling on the Sale of Food Products | 6 |
About Don Esslemont
Don Esslemont is a scholar working on Tourism, Leisure and Hospitality Management, Marketing and Organizational Behavior and Human Resource Management, having authored 18 papers that have together received 392 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (7 papers), Survey Methodology and Nonresponse (6 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (174 citations), Organizational Behavior and Human Resource Management (118 citations) and Equine (19 citations). Don Esslemont has collaborated with scholars based in New Zealand and United Kingdom. Frequent co-authors include Mike Brennan, Philip Gendall, Janet Hoek, B. Jones, F.J. Allan, Dirk U. Pfeiffer, Boon Ping Gan, Malcolm Wright, Joanna Chan and Paul A. Pickering. Their work appears in journals such as Preventive Veterinary Medicine and Market Research Society Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.