Mark Toncar

1.2k total citations
24 papers, 870 citations indexed

About

Mark Toncar is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Mark Toncar has authored 24 papers receiving a total of 870 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Communication. Recurrent topics in Mark Toncar's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Nonprofit Sector and Volunteering (3 papers) and Management and Marketing Education (3 papers). Mark Toncar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Nonprofit Sector and Volunteering (3 papers) and Management and Marketing Education (3 papers). Mark Toncar collaborates with scholars based in United States, Latvia and China. Mark Toncar's co-authors include James M. Munch, Jane S. Reid, Cynthia Anderson, Marc Fetscherin, David J. Burns, Shaojing Sun, Ying Wang, Ilan Alon, Everlyne Misati and Joel M. Evans and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and International Marketing Review.

In The Last Decade

Mark Toncar

23 papers receiving 756 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark Toncar United States	15	363	346	160	137	115	24	870
Newell D. Wright United States	10	212 0.6×	361 1.0×	132 0.8×	162 1.2×	123 1.1×	25	784
Ekant Veer New Zealand	16	407 1.1×	279 0.8×	115 0.7×	80 0.6×	119 1.0×	44	925
Jan Brace‐Govan Australia	17	368 1.0×	430 1.2×	76 0.5×	97 0.7×	52 0.5×	37	960
Miriam Catterall United Kingdom	17	349 1.0×	323 0.9×	131 0.8×	148 1.1×	87 0.8×	37	954
Mitchell Ross Australia	20	563 1.6×	527 1.5×	125 0.8×	232 1.7×	82 0.7×	36	1.1k
Barbara Ross Wooldridge United States	15	411 1.1×	382 1.1×	87 0.5×	207 1.5×	84 0.7×	25	922
Finola Kerrigan United Kingdom	17	436 1.2×	292 0.8×	67 0.4×	101 0.7×	98 0.9×	56	921
Cheryl L. Buff United States	10	361 1.0×	266 0.8×	95 0.6×	131 1.0×	46 0.4×	12	754
Nguyen Dinh Tho Vietnam	18	329 0.9×	340 1.0×	66 0.4×	412 3.0×	65 0.6×	49	1.1k
Walter Herzog Switzerland	11	284 0.8×	274 0.8×	261 1.6×	272 2.0×	32 0.3×	41	985

Countries citing papers authored by Mark Toncar

Since Specialization

Citations

This map shows the geographic impact of Mark Toncar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Toncar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Toncar more than expected).

Fields of papers citing papers by Mark Toncar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Toncar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Toncar. The network helps show where Mark Toncar may publish in the future.

Co-authorship network of co-authors of Mark Toncar

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Toncar. A scholar is included among the top collaborators of Mark Toncar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Toncar. Mark Toncar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Toncar, Mark & Marc Fetscherin. (2012). A study of visual puffery in fragrance advertising. European Journal of Marketing. 46(1/2). 52–72. 27 indexed citations

Evans, Joel M., et al.. (2011). Student Perceptions Of And Preferences For A Short Overseas Study Tour. Contemporary Issues in Education Research (CIER). 1(3). 11–11. 15 indexed citations

Toncar, Mark & James M. Munch. (2010). Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008). The Journal of Marketing Theory and Practice. 18(1). 71–80. 27 indexed citations

Fetscherin, Marc & Mark Toncar. (2009). Viewpoint - Visual Puffery in Advertising. International Journal of Market Research. 51(2). 147–148. 4 indexed citations

Wang, Ying, et al.. (2009). Examining beliefs and attitudes toward online advertising among Chinese consumers. 3(1). 52–66. 92 indexed citations

Fetscherin, Marc & Mark Toncar. (2009). Country of Origin Effect on U.S. Consumers’ Brand Personality Perception of Automobiles from China and India. Multinational Business Review. 17(2). 111–128. 10 indexed citations

Burns, David J., et al.. (2008). The Effect of Gender on the Motivation of Members of Generation Y College Students to Volunteer. Journal of Nonprofit & Public Sector Marketing. 19(1). 99–118. 57 indexed citations

Toncar, Mark. (2008). The US consumer perceptions of imported automobiles: the challenges for emerging market country manufacturers. 1(4). 439–439. 3 indexed citations

Fetscherin, Marc & Mark Toncar. (2008). Valuating brand equity and product-related attributes in the context of the German automobile market. Journal of Brand Management. 17(2). 134–145. 14 indexed citations

10.

Toncar, Mark, Jane S. Reid, & Cynthia Anderson. (2007). Effective spokespersons in a public service announcement. Journal of Communication Management. 11(3). 258–275. 40 indexed citations

11.

Toncar, Mark, Jane S. Reid, & Cynthia Anderson. (2006). Perceptions and Preferences of Study Abroad. Journal of Teaching in International Business. 17(1-2). 61–80. 43 indexed citations

12.

Burns, David J., et al.. (2006). Motivations to volunteer: The role of altruism. International Review on Public and Nonprofit Marketing. 3(2). 79–91. 77 indexed citations

13.

Burns, David J., et al.. (2005). Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions. 23(4). 31. 11 indexed citations

14.

Toncar, Mark & James M. Munch. (2003). The Influence of Simple and Complex Tropes on Believability, Importance and Memory. The Journal of Marketing Theory and Practice. 11(4). 39–53. 20 indexed citations

15.

Toncar, Mark, et al.. (2002). Assessing the Movement Toward, and Identifying the Impediments to, Standardized Print Advertising. Journal of International Consumer Marketing. 14(4). 91–113. 2 indexed citations

16.

Toncar, Mark. (2001). The use of humour in television advertising: revisiting the US-UK comparison. International Journal of Advertising. 20(4). 521–539. 42 indexed citations

17.

Toncar, Mark & James M. Munch. (2001). Consumer Responses to Tropes in Print Advertising. Journal of Advertising. 30(1). 55–65. 119 indexed citations

18.

Alon, Ilan, Mark Toncar, & David McKee. (2000). Evaluating Foreign-Market Environments for International Franchising Expansion. Foreign Trade Review. 35(1). 1–11. 6 indexed citations

19.

Toncar, Mark, et al.. (2000). The Overseas Internship Experience. Journal of Marketing Education. 22(1). 54–63. 83 indexed citations

20.

Toncar, Mark, James M. Munch, & Michael Y. Hu. (1994). Examining Consumers’ Thoughts during a Telemarketing Message. The Journal of Marketing Theory and Practice. 2(3). 46–56. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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