Mark Toncar
- Sociology and Political Science top 5%
- Marketing top 2%
- Education top 5%
- Organizational Behavior and Human Resource Management top 5%
- Communication top 5%
- Co-authors
- James M. MunchJane S. ReidCynthia AndersonMarc FetscherinDavid J. BurnsShaojing SunYing WangIlan Alon
- Topics
- Consumer Behavior in Brand Consumption and Identification (12 papers)Nonprofit Sector and Volunteering (3 papers)Management and Marketing Education (3 papers)
- Partner nations
- United StatesLatviaChina
In The Last Decade
Mark Toncar
23 papers receiving 756 citations
Peers
Comparison fields: 5 of 90
- Sociology and Political Science 363
- Marketing 346
- Education 160
- Organizational Behavior and Human Resource Management 137
- Communication 115
Countries citing papers authored by Mark Toncar
This map shows the geographic impact of Mark Toncar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Toncar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Toncar more than expected).
Fields of papers citing papers by Mark Toncar
This network shows the impact of papers produced by Mark Toncar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Toncar. The network helps show where Mark Toncar may publish in the future.
Co-authorship network of co-authors of Mark Toncar
This figure shows the co-authorship network connecting the top 25 collaborators of Mark Toncar. A scholar is included among the top collaborators of Mark Toncar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Toncar. Mark Toncar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 27 | |
| 2 | 15 | |
| 3 | 27 | |
| 4 | 4 | |
| 5 | 92 | |
| 6 | 10 | |
| 7 | 57 | |
| 8 | 3 | |
| 9 | 14 | |
| 10 | 40 | |
| 11 | 43 | |
| 12 | 77 | |
| 13 | Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions | 11 |
| 14 | 20 | |
| 15 | 2 | |
| 16 | 42 | |
| 17 | 119 | |
| 18 | 6 | |
| 19 | 83 | |
| 20 | 1 |
About Mark Toncar
Mark Toncar is a scholar working on Marketing, Communication and Management of Technology and Innovation, having authored 24 papers that have together received 870 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Nonprofit Sector and Volunteering (3 papers) and Management and Marketing Education (3 papers). The work is most often cited by research in Marketing (346 citations), Tourism, Leisure and Hospitality Management (26 citations) and Communication (115 citations). Mark Toncar has collaborated with scholars based in United States, Latvia and China. Frequent co-authors include James M. Munch, Jane S. Reid, Cynthia Anderson, Marc Fetscherin, David J. Burns, Shaojing Sun, Ying Wang, Ilan Alon, Everlyne Misati and Joel M. Evans. Their work appears in journals such as European Journal of Marketing, Journal of Advertising and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.