Marc Fetscherin

106 total papers · 4.8k total citations
77 papers, 3.3k citations indexed

About

Marc Fetscherin is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Marc Fetscherin has authored 77 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 25 papers in Sociology and Political Science and 24 papers in Strategy and Management. Recurrent topics in Marc Fetscherin's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (14 papers) and Copyright and Intellectual Property (12 papers). Marc Fetscherin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (14 papers) and Copyright and Intellectual Property (12 papers). Marc Fetscherin collaborates with scholars based in United States, Germany and Switzerland. Marc Fetscherin's co-authors include Daniel Heinrich, Christoph Lattemann, Ilan Alon, Shaomin Li, Sabrina Hegner, Mark Toncar, Jean‐Claude Usunier, Anna‐Maria Schneider, Philippe Gugler and Hinrich Voss and has published in prestigious journals such as Journal of Business Research, Tourism Management and European Journal of Marketing.

In The Last Decade

Marc Fetscherin

74 papers receiving 3.1k citations

Hit Papers

Consumer brand relationsh... 2014 2026 2018 2022 2014 100 200 300

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Marc Fetscherin 1.7k 1.5k 1.0k 678 296 77 3.3k
Penny M. Simpson 1.1k 0.6× 1.2k 0.8× 1.2k 1.1× 1.1k 1.7× 191 0.6× 48 3.6k
Mehmet Ali Köseoğlu 1.4k 0.8× 2.2k 1.5× 1.3k 1.3× 911 1.3× 310 1.0× 181 4.7k
Zafar U. Ahmed 1.3k 0.7× 1.5k 1.0× 906 0.9× 784 1.2× 393 1.3× 171 3.7k
Héléna Alves 1.4k 0.8× 1.2k 0.8× 1.4k 1.4× 1.2k 1.8× 198 0.7× 164 4.5k
Sally Dibb 2.4k 1.4× 1.7k 1.2× 924 0.9× 1.4k 2.0× 290 1.0× 138 4.8k
Charles H. Noble 1.2k 0.7× 934 0.6× 1.2k 1.2× 1.1k 1.6× 172 0.6× 57 3.2k
Hossein Olya 1.3k 0.8× 2.6k 1.8× 510 0.5× 650 1.0× 184 0.6× 96 4.0k
Ali Kara 1.3k 0.8× 909 0.6× 806 0.8× 1.2k 1.7× 151 0.5× 95 3.4k
Charles W. Lamb 1.7k 1.0× 1.1k 0.7× 520 0.5× 1.1k 1.6× 141 0.5× 107 3.2k
Fandy Tjiptono 1.9k 1.1× 958 0.7× 411 0.4× 796 1.2× 185 0.6× 94 3.2k

Countries citing papers authored by Marc Fetscherin

Since Specialization
Citations

This map shows the geographic impact of Marc Fetscherin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Fetscherin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Fetscherin more than expected).

Fields of papers citing papers by Marc Fetscherin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Fetscherin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Fetscherin. The network helps show where Marc Fetscherin may publish in the future.

Co-authorship network of co-authors of Marc Fetscherin

This figure shows the co-authorship network connecting the top 25 collaborators of Marc Fetscherin. A scholar is included among the top collaborators of Marc Fetscherin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marc Fetscherin. Marc Fetscherin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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