Marc Fetscherin

About

Marc Fetscherin is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Marc Fetscherin has authored 60 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 22 papers in Sociology and Political Science and 20 papers in Strategy and Management. Recurrent topics in Marc Fetscherin’s work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (12 papers) and International Business and FDI (9 papers). Marc Fetscherin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (12 papers) and International Business and FDI (9 papers). Marc Fetscherin collaborates with scholars based in United States, Germany and Switzerland. Marc Fetscherin's co-authors include Daniel Heinrich, Christoph Lattemann, Ilan Alon, Shaomin Li, Sabrina M. Hegner, Mark Toncar, Jean‐Claude Usunier, Anna‐Maria Schneider, Philippe Gugler and Hinrich Voss and has published in prestigious journals such as Journal of Business Research, Tourism Management and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Marc Fetscherin i

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Fields of papers citing papers by Marc Fetscherin

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marc Fetscherin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marc Fetscherin. The network helps show where Marc Fetscherin may publish in the future.

Countries citing papers authored by Marc Fetscherin

Since Specialization

Citations

This map shows the geographic impact of Marc Fetscherin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marc Fetscherin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marc Fetscherin more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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