Malliga Marimuthu
- Organizational Behavior and Human Resource Management top 2%
- Marketing top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 2%
- Strategy and Management top 10%
- Co-authors
- Davoud NikbinIshak IsmailStephanie Hui‐Wen ChuahSunghyup Sean HyunJay KandampullyAnil BilgihanT. RamayahHanna Paulose
- Topics
- Customer Service Quality and Loyalty (22 papers)Technology Adoption and User Behaviour (13 papers)Digital Marketing and Social Media (11 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- SHILAP Revista de lepidopterologíaScientific ReportsTechnological Forecasting and Social Change
- Partner nations
- MalaysiaAustraliaUnited States
In The Last Decade
Malliga Marimuthu
51 papers receiving 899 citations
Peers
Comparison fields: 5 of 112
- Organizational Behavior and Human Resource Management 471
- Marketing 457
- Sociology and Political Science 342
- Information Systems and Management 214
- Strategy and Management 115
Countries citing papers authored by Malliga Marimuthu
This map shows the geographic impact of Malliga Marimuthu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Malliga Marimuthu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Malliga Marimuthu more than expected).
Fields of papers citing papers by Malliga Marimuthu
This network shows the impact of papers produced by Malliga Marimuthu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Malliga Marimuthu. The network helps show where Malliga Marimuthu may publish in the future.
Co-authorship network of co-authors of Malliga Marimuthu
This figure shows the co-authorship network connecting the top 25 collaborators of Malliga Marimuthu. A scholar is included among the top collaborators of Malliga Marimuthu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Malliga Marimuthu. Malliga Marimuthu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 4 | |
| 3 | 9 | |
| 4 | 4 | |
| 5 | 10 | |
| 6 | Phytochemical analysis and in vitro antibacterial activity of Tabebuia argentea | 1 |
| 7 | 12 | |
| 8 | 0 | |
| 9 | 5 | |
| 10 | Phytochemical screening and GC-MS analysis of ethanolic extract of Tecoma stans (Family: Bignoniaceae) Yellow Bell Flowers | 15 |
| 11 | Physio-chemical, storage and sensory characteristics of chicken drumstick dried powder | 4 |
| 12 | Are Consumers Of Luxury Natural Products Concerned About Environmental Issues | 4 |
| 13 | 40 | |
| 14 | COMPARATIVE ANTIOXIDANT QUALITY EVALUATION OF UNDERUTILIZED /LESS COMMON SOUTH INDIAN LEGUMES | 8 |
| 15 | CONCEPTUALIZING CONVERGENCE AND DIVERGENCE OF MUSLIM CONSUMPTION BEHAVIOUR IN MALAYSIA | 2 |
| 16 | Nutrients and functional properties of horse gram (Macrotyloma Uniflorum), an underutilized south Indian food legume | 15 |
| 17 | Theoretical Issues on Contemporary Methods of Estimate the Lifetime Value of Hypermarket Business: Geospatial Approach as New Method | 1 |
| 18 | Fresh Food Product as a Strategy of Sustaining the Hypermarket Lifetime Value: An Evident from Survey and Un-Structured Interview’s Session | 1 |
| 19 | 32 | |
| 20 | Perceived Justice in Service Recovery and Recovery Satisfaction: The Mediating Role of Trust | 3 |
About Malliga Marimuthu
Malliga Marimuthu is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Information Systems and Management, having authored 54 papers that have together received 963 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (22 papers), Technology Adoption and User Behaviour (13 papers) and Digital Marketing and Social Media (11 papers). The work is most often cited by research in Marketing (457 citations), Organizational Behavior and Human Resource Management (471 citations) and Information Systems and Management (214 citations). Malliga Marimuthu has collaborated with scholars based in Malaysia, Australia and United States. Frequent co-authors include Davoud Nikbin, Ishak Ismail, Stephanie Hui‐Wen Chuah, Sunghyup Sean Hyun, Jay Kandampully, Anil Bilgihan, T. Ramayah, Hanna Paulose, Bang Nguyen and Philipp A. Rauschnabel. Their work appears in journals such as SHILAP Revista de lepidopterología, Scientific Reports and Technological Forecasting and Social Change.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.