Azizah Omar

467 total citations
36 papers, 292 citations indexed

About

Azizah Omar is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Azizah Omar has authored 36 papers receiving a total of 292 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Information Systems and Management. Recurrent topics in Azizah Omar's work include Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Azizah Omar is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Azizah Omar collaborates with scholars based in Malaysia, Indonesia and Bangladesh. Azizah Omar's co-authors include Osman Mohamad, T. Ramayah, Malliga Marimuthu, Nabsiah Abdul Wahid, Antigone Kouris‐Blazos, Mark L. Wahlqvist, Marika Vicziany, Mohammad Rabiul Basher Rubel, Mohamad Osman and Bahiyah Omar and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and Journal of Business and Industrial Marketing.

In The Last Decade

Azizah Omar

32 papers receiving 260 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Azizah Omar Malaysia 11 146 100 62 50 47 36 292
Phaik Nie Chin Malaysia 8 186 1.3× 90 0.9× 49 0.8× 39 0.8× 32 0.7× 18 317
Mehrdad Estiri Iran 11 105 0.7× 98 1.0× 141 2.3× 55 1.1× 25 0.5× 20 340
Mahafuz Mannan Bangladesh 10 147 1.0× 145 1.4× 96 1.5× 32 0.6× 83 1.8× 14 313
Arun Mittal India 6 111 0.8× 122 1.2× 108 1.7× 31 0.6× 78 1.7× 19 275
Roy Larke Japan 10 173 1.2× 176 1.8× 99 1.6× 71 1.4× 23 0.5× 21 382
Soyeun Lee South Korea 11 180 1.2× 161 1.6× 87 1.4× 68 1.4× 33 0.7× 16 358
Ezaz Ahmed Australia 9 65 0.4× 76 0.8× 95 1.5× 21 0.4× 47 1.0× 30 278
Jeetesh Kumar Malaysia 10 183 1.3× 74 0.7× 43 0.7× 28 0.6× 34 0.7× 51 300
Mesay Sata Shanka Morocco 5 85 0.6× 90 0.9× 124 2.0× 43 0.9× 43 0.9× 9 273
Mehree Iqbal Bangladesh 11 100 0.7× 125 1.3× 44 0.7× 48 1.0× 104 2.2× 17 292

Countries citing papers authored by Azizah Omar

Since Specialization
Citations

This map shows the geographic impact of Azizah Omar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Azizah Omar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Azizah Omar more than expected).

Fields of papers citing papers by Azizah Omar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Azizah Omar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Azizah Omar. The network helps show where Azizah Omar may publish in the future.

Co-authorship network of co-authors of Azizah Omar

This figure shows the co-authorship network connecting the top 25 collaborators of Azizah Omar. A scholar is included among the top collaborators of Azizah Omar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Azizah Omar. Azizah Omar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Omar, Azizah, et al.. (2025). Smart technology’s potential in smart destinations: a comprehensive UTAUT model with privacy and safety risk moderation. Journal of Hospitality and Tourism Technology. 16(4). 817–835. 7 indexed citations
2.
Omar, Azizah, et al.. (2024). Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China. Sustainability. 16(9). 3633–3633. 7 indexed citations
3.
Omar, Azizah, et al.. (2023). Digital Consumer Engagement: Examining the Impact of Audio and Visual Stimuli Exposure in Social Media. Information Management and Business Review. 15(4(SI)I). 94–108. 7 indexed citations
4.
Zolkepli, Izzal Asnira, et al.. (2023). Empirical Generalization on Luxury Fashion Handbag Brand Value Perceptions. 1 indexed citations
5.
Omar, Azizah, et al.. (2023). The Role of Social Capital, Social Media Marketing, and Entrepreneurial Orientation in the Success of Small and Medium Enterprises in the Tourism Industry. SHILAP Revista de lepidopterología. 14(3). 331–341. 1 indexed citations
6.
Omar, Azizah, et al.. (2023). A Literature Review on Persuasive Communication: Utilising Elaboration Likelihood Model to Understand Consumer Engagement on Social Media Platforms. International Journal of Sustainable Construction Engineering and Technology (Universiti Tun Hussein Onn Malaysia). 10(2). 1 indexed citations
7.
Omar, Azizah, et al.. (2023). Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude. SHILAP Revista de lepidopterología. 7(1). 95–109. 2 indexed citations
8.
9.
Omar, Azizah, et al.. (2021). INFLUENCE OF PERSONAL VALUES OF LUXURY COSMETIC BRAND IDENTIFICATION ON CONSUMER BRAND LOYALTY. 19. 39–54. 5 indexed citations
10.
Omar, Azizah, et al.. (2021). Technology Adoption in Small and Medium Enterprises (SMEs). 91–101. 4 indexed citations
11.
Mahmud, Imran, et al.. (2020). Muslim youths' e-lifestyle and its impacts on well-being. 5(1). 58–58.
12.
Omar, Azizah, et al.. (2019). Critical Success Factors for Educational Exhibition Projects; Insights from Malaysia. Global business and management research. 11. 356. 2 indexed citations
13.
14.
Omar, Azizah, et al.. (2015). Social media and brand engagement in the age of the customer. Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia). 1 indexed citations
15.
Mohamad, Osman, et al.. (2015). Influence of internationalization orientation on export performance: in the perspective of Malaysian manufacturing firms. Journal of Business and Industrial Marketing. 30(1). 83–95. 21 indexed citations
16.
Marimuthu, Malliga, et al.. (2014). Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers. Procedia - Social and Behavioral Sciences. 130. 577–582. 40 indexed citations
17.
Omar, Azizah, et al.. (2013). The Evolution of Experiential Marketing: Effects of Brand Experience among the Millennial Generation. International Journal of Academic Research in Business and Social Sciences. 3(7). 7 indexed citations
18.
Omar, Azizah, et al.. (2012). SMEs Performance. International Journal of E-Business Research. 8(2). 49–66. 2 indexed citations
19.
Mohamad, Osman, et al.. (2011). Achieving Export Performance: Contribution of Relational Elements. Procedia - Social and Behavioral Sciences. 25. 327–337. 3 indexed citations
20.
Ramayah, T., et al.. (2008). Behavioral determinants of online banking adoption: Some evidence from a multicultural society. 2(3). 29–37. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Phaik Nie Chin Breakdown of academic impact, for papers by Mehrdad Estiri Breakdown of academic impact, for papers by Mahafuz Mannan Breakdown of academic impact, for papers by Arun Mittal Breakdown of academic impact, for papers by Roy Larke Breakdown of academic impact, for papers by Soyeun Lee Breakdown of academic impact, for papers by Ezaz Ahmed Breakdown of academic impact, for papers by Jeetesh Kumar Breakdown of academic impact, for papers by Mesay Sata Shanka Breakdown of academic impact, for papers by Mehree Iqbal
Rankless by CCL
2026