Azizah Omar
- Sociology and Political Science top 10%
- Marketing top 10%
- Organizational Behavior and Human Resource Management top 10%
- Strategy and Management
- Information Systems and Management top 10%
- Co-authors
- Osman MohamadT. RamayahMalliga MarimuthuNabsiah Abdul WahidAntigone Kouris‐BlazosMarika ViczianyMark L. WahlqvistMohammad Rabiul Basher Rubel
- Topics
- Digital Marketing and Social Media (15 papers)Technology Adoption and User Behaviour (10 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaSustainabilityJournal of Business and Industrial Marketing
- Partner nations
- MalaysiaIndonesiaBangladesh
In The Last Decade
Azizah Omar
32 papers receiving 260 citations
Peers
Comparison fields: 5 of 56
- Sociology and Political Science 146
- Marketing 100
- Organizational Behavior and Human Resource Management 62
- Strategy and Management 50
- Information Systems and Management 47
Countries citing papers authored by Azizah Omar
This map shows the geographic impact of Azizah Omar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Azizah Omar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Azizah Omar more than expected).
Fields of papers citing papers by Azizah Omar
This network shows the impact of papers produced by Azizah Omar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Azizah Omar. The network helps show where Azizah Omar may publish in the future.
Co-authorship network of co-authors of Azizah Omar
This figure shows the co-authorship network connecting the top 25 collaborators of Azizah Omar. A scholar is included among the top collaborators of Azizah Omar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Azizah Omar. Azizah Omar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 7 | |
| 2 | 7 | |
| 3 | 0 | |
| 4 | 0 | |
| 5 | 1 | |
| 6 | 7 | |
| 7 | 1 | |
| 8 | 2 | |
| 9 | 1 | |
| 10 | 2 | |
| 11 | 5 | |
| 12 | 0 | |
| 13 | Critical Success Factors for Educational Exhibition Projects; Insights from Malaysia | 2 |
| 14 | 10 | |
| 15 | 21 | |
| 16 | Social media and brand engagement in the age of the customer | 1 |
| 17 | 40 | |
| 18 | 2 | |
| 19 | 11 | |
| 20 | 11 |
About Azizah Omar
Azizah Omar is a scholar working on Information Systems and Management, Marketing and Tourism, Leisure and Hospitality Management, having authored 36 papers that have together received 292 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). The work is most often cited by research in Marketing (100 citations), Information Systems and Management (47 citations) and Organizational Behavior and Human Resource Management (62 citations). Azizah Omar has collaborated with scholars based in Malaysia, Indonesia and Bangladesh. Frequent co-authors include Osman Mohamad, T. Ramayah, Malliga Marimuthu, Nabsiah Abdul Wahid, Antigone Kouris‐Blazos, Marika Vicziany, Mark L. Wahlqvist, Mohammad Rabiul Basher Rubel, Mohamad Osman and Ahmad Ajib Ridlwan. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and Journal of Business and Industrial Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.