Hee Cheol Moon

1.2k total citations
34 papers, 799 citations indexed

About

Hee Cheol Moon is a scholar working on Marketing, Strategy and Management and Information Systems and Management. According to data from OpenAlex, Hee Cheol Moon has authored 34 papers receiving a total of 799 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Strategy and Management and 7 papers in Information Systems and Management. Recurrent topics in Hee Cheol Moon's work include Technology Adoption and User Behaviour (7 papers), Consumer Perception and Purchasing Behavior (4 papers) and International Business and FDI (4 papers). Hee Cheol Moon is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Consumer Perception and Purchasing Behavior (4 papers) and International Business and FDI (4 papers). Hee Cheol Moon collaborates with scholars based in South Korea, China and Australia. Hee Cheol Moon's co-authors include Yongping Zhong, Thi Thu Ha Nguyen, Chae Un Lim, Ronald E. Michaels, Thi Thu Hoai Phan, Masaaki Kotabe, Ninh Nguyen, Alan J. Dubinsky, Jae‐Eun Chung and Jung Sun Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of International Business Studies and Journal of Environmental Management.

In The Last Decade

Hee Cheol Moon

26 papers receiving 739 citations

Peers

Hee Cheol Moon
Malliga Marimuthu Malaysia
Charles Makanyeza Zimbabwe
Estrella Díaz Spain
Sook Fern Yeo Malaysia
Zafir Khan Mohamed Makhbul Malaysia
Saumya Singh India
Pejman Ebrahimi Iran
Naveed Ahmed Pakistan
Muhammad Iskandar Hamzah Malaysia
Murat Kizildag United States
Malliga Marimuthu Malaysia
Hee Cheol Moon
Citations per year, relative to Hee Cheol Moon Hee Cheol Moon (= 1×) peers Malliga Marimuthu

Countries citing papers authored by Hee Cheol Moon

Since Specialization
Citations

This map shows the geographic impact of Hee Cheol Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hee Cheol Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hee Cheol Moon more than expected).

Fields of papers citing papers by Hee Cheol Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hee Cheol Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hee Cheol Moon. The network helps show where Hee Cheol Moon may publish in the future.

Co-authorship network of co-authors of Hee Cheol Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Hee Cheol Moon. A scholar is included among the top collaborators of Hee Cheol Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hee Cheol Moon. Hee Cheol Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moon, Hee Cheol, et al.. (2025). Supply chain effects of green Innovation: A cultural perspective on the performance of Chinese and Korean firm. Journal of Environmental Management. 394. 127588–127588.
2.
Zhong, Yongping, Hee Cheol Moon, & Miaojie Yu. (2025). Proposing a four-dimension model to study the drivers of Industry 4.0 technology adoption and service innovation from a moderated mediation perspective. Technology Analysis and Strategic Management. 1–17.
3.
Zhong, Yongping & Hee Cheol Moon. (2023). Investigating the Impact of Industry 4.0 Technology through a TOE-Based Innovation Model. Systems. 11(6). 277–277. 28 indexed citations
4.
Cường, Nguyễn Xuân, et al.. (2023). New Trade Protectionism Response to COVID-19: An Investigation on Firm Export Performance in an Emerging Country. 19(3). 91–109. 1 indexed citations
5.
6.
Chung, Jae‐Eun, et al.. (2022). What drives SMEs to adopt smart technologies in Korea? Focusing on technological factors. Technology in Society. 71. 102109–102109. 18 indexed citations
7.
Imran, Muhammad, et al.. (2021). Market Premium and Macroeconomic Factors as Determinants of Industry Premium: Evidence from Emerging Economies. Complexity. 2021(1). 1 indexed citations
8.
Zhong, Yongping, et al.. (2021). What Can Drive Consumers’ Dining-Out Behavior in China and Korea during the COVID-19 Pandemic?. Sustainability. 13(4). 1724–1724. 38 indexed citations
9.
Imran, Muhammad, et al.. (2021). Nexus among Foreign Remittances and Economic Growth Indicators in South Asian Countries: An Empirical Analysis. Korea International Trade Research Institute. 17(1). 263–275. 9 indexed citations
10.
Moon, Hee Cheol, et al.. (2020). Contingency Management and Supply Chain Performance in Korea: A COVID-19 Pandemic Approach. Sustainability. 12(23). 9823–9823. 20 indexed citations
11.
12.
Moon, Hee Cheol, et al.. (2019). An Introductory Study on the Draft Hague Rules on Business and Human Rights Arbitration. 29(3). 3–22. 1 indexed citations
13.
Nguyen, Thi Thu Ha, et al.. (2019). Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach. Foods. 8(11). 576–576. 114 indexed citations
14.
Chung, Jae Eun & Hee Cheol Moon. (2019). An Empirical Study on the Smart Technology Acceptance and Global Supply Chain Innovation in Korean Small and Medium Trading Companies - Focusing on the Key Technologies of 4th Industrial Revolution -. 44(4). 169–188. 2 indexed citations
15.
Moon, Hee Cheol, et al.. (2019). Exploring the Intention of FTA Utilization by Exporting SMEs: Evidence from South Korea. SHILAP Revista de lepidopterología. 17(1). 1–11. 3 indexed citations
16.
17.
Chung, Jae Eun, et al.. (2016). The Influence of KS Certification System on Export Performance of Small and Medium-Sized Enterprises. 18(4). 311–332. 1 indexed citations
18.
Moon, Hee Cheol, et al.. (2016). The Impact of Learning Capability and Knowledge Creation on Technology Commercialization and Export Performance. Management & Information Systems Review. 35(5). 1–19. 2 indexed citations
19.
Moon, Hee Cheol, et al.. (2000). An Empirical Analysis on the Use of Internet among Korean Exporting Firms. Journal of Korea Trade. 4(1). 1–22. 1 indexed citations
20.
Dubinsky, Alan J., Ronald E. Michaels, Masaaki Kotabe, Chae Un Lim, & Hee Cheol Moon. (1992). Influence of Role Stress on Industrial Salespeople's Work Outcomes in the United States, Japan and Korea. Journal of International Business Studies. 23(1). 77–99. 80 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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