Haithem Zourrig

895 total citations · 1 hit paper
27 papers, 640 citations indexed

About

Haithem Zourrig is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Haithem Zourrig has authored 27 papers receiving a total of 640 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 16 papers in Marketing and 13 papers in Social Psychology. Recurrent topics in Haithem Zourrig's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Cultural Differences and Values (10 papers) and Customer Service Quality and Loyalty (9 papers). Haithem Zourrig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Cultural Differences and Values (10 papers) and Customer Service Quality and Loyalty (9 papers). Haithem Zourrig collaborates with scholars based in United States, Qatar and Canada. Haithem Zourrig's co-authors include Jean‐Charles Chebat, Kamel El Hedhli, Roy Toffoli, Ibrahim Alnawas, Jeongsoo Park, Mengxia Zhang, Walid Chaouali, Mengxia Zhang, Josée Bloemer and Mark Pluymaekers and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

In The Last Decade

Haithem Zourrig

27 papers receiving 608 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?

2023 82 citations Kamel El Hedhli, Haithem Zourrig et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Haithem Zourrig United States	12	362	344	232	139	102	27	640
Kamel El Hedhli Qatar	13	339 0.9×	540 1.6×	292 1.3×	65 0.5×	153 1.5×	22	778
Claas Christian Germelmann Germany	12	418 1.2×	344 1.0×	120 0.5×	63 0.5×	83 0.8×	39	626
Mansur Khamitov Canada	9	365 1.0×	408 1.2×	226 1.0×	142 1.0×	111 1.1×	19	712
Ying Ding China	9	329 0.9×	309 0.9×	145 0.6×	80 0.6×	120 1.2×	15	550
Huifang Mao United States	12	300 0.8×	398 1.2×	126 0.5×	144 1.0×	37 0.4×	18	622
Michael Breazeale United States	15	450 1.2×	454 1.3×	255 1.1×	80 0.6×	151 1.5×	22	759
Lingjing Zhan Hong Kong	4	319 0.9×	353 1.0×	110 0.5×	58 0.4×	90 0.9×	5	503
Haksin Chan Hong Kong	11	333 0.9×	360 1.0×	300 1.3×	107 0.8×	101 1.0×	17	614
Juhi Gahlot Sarkar India	16	375 1.0×	458 1.3×	186 0.8×	55 0.4×	97 1.0×	39	627
Changjo Yoo South Korea	6	370 1.0×	512 1.5×	236 1.0×	91 0.7×	143 1.4×	16	717

Countries citing papers authored by Haithem Zourrig

Since Specialization

Citations

This map shows the geographic impact of Haithem Zourrig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Haithem Zourrig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Haithem Zourrig more than expected).

Fields of papers citing papers by Haithem Zourrig

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Haithem Zourrig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Haithem Zourrig. The network helps show where Haithem Zourrig may publish in the future.

Co-authorship network of co-authors of Haithem Zourrig

This figure shows the co-authorship network connecting the top 25 collaborators of Haithem Zourrig. A scholar is included among the top collaborators of Haithem Zourrig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Haithem Zourrig. Haithem Zourrig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Zourrig, Haithem, et al.. (2025). How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention. International Journal of Consumer Studies. 49(1). 10 indexed citations

Hedhli, Kamel El, et al.. (2024). Drivers and outcomes of a shopper-retailer's app relationship. Journal of Retailing and Consumer Services. 81. 104002–104002. 4 indexed citations

Pluymaekers, Mark, et al.. (2023). Calming the Storm: How Non-Negative Messages From Fellow Consumers Can Dispel Negativity in a Social Media Firestorm. International Journal of Business Communication. 61(1). 18–38. 4 indexed citations

Hedhli, Kamel El, et al.. (2023). Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. Journal of Retailing and Consumer Services. 75. 103459–103459. 82 indexed citations breakdown →

Hedhli, Kamel El & Haithem Zourrig. (2022). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications. 29(5). 433–454. 19 indexed citations

Zourrig, Haithem & Kamel El Hedhli. (2022). Consumption coping strategies and well‐being among refugee consumers. Journal of Consumer Affairs. 57(1). 140–170. 4 indexed citations

Park, Jeongsoo, Haithem Zourrig, & Kamel El Hedhli. (2021). The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands. Qatar University QSpace (Qatar University). 19(1). 121–138. 1 indexed citations

Zourrig, Haithem, et al.. (2021). The influence of culture on consumer perceptions of deceptiveness. Journal of Consumer Marketing. 38(5). 469–483. 4 indexed citations

Hedhli, Kamel El, et al.. (2021). Shopping well-being: the role of congruity and shoppers’ characteristics. Journal of Consumer Marketing. 38(3). 293–304. 15 indexed citations

10.

Hedhli, Kamel El, et al.. (2020). Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions. Journal of Retailing and Consumer Services. 58. 102260–102260. 49 indexed citations

11.

Zourrig, Haithem & Jeongsoo Park. (2019). The effects of cultural tightness and perceived unfairness on Japanese consumers’ attitude towards insurance fraud: the mediating effect of rationalization. Journal of Financial Services Marketing. 24(1-2). 21–30. 7 indexed citations

12.

Zourrig, Haithem, Jeongsoo Park, Kamel El Hedhli, & Mengxia Zhang. (2018). The effect of cultural tightness–looseness on fraud perception in insurance services. International Journal of Quality and Service Sciences. 10(2). 138–148. 12 indexed citations

13.

Zourrig, Haithem & Kamel El Hedhli. (2017). Consumers’ motivations and roles in rooting for or against underdog consumer. International Journal of Consumer Studies. 42(1). 164–172. 3 indexed citations

14.

Zourrig, Haithem, Jean‐Charles Chebat, & Roy Toffoli. (2014). “In-group love and out-group hate?” A cross cultural study on customers' revenge, avoidance and forgiveness behaviors. Journal of Business Research. 68(3). 487–499. 38 indexed citations

15.

Zourrig, Haithem, et al.. (2014). CONSUMER FRAUDULENT BEHAVIOR: A CROSS- CULTURAL PERSPECTIVE. 3 indexed citations

16.

Zhang, Mengxia, Jean‐Charles Chebat, & Haithem Zourrig. (2012). Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers. Journal of International Consumer Marketing. 24(5). 304–319. 9 indexed citations

17.

Zourrig, Haithem. (2011). CROSS-CULTURAL VALUES DIFFERENCES VERSUS CROSS- COUNTRY DIFFERENCES IN THE SERVICE FAILURE'S SEVERITY. 1 indexed citations

18.

Chebat, Jean‐Charles, et al.. (2010). Impact of culture on dissatisfied customers: An empirical study. City Culture and Society. 1(1). 37–44. 13 indexed citations

19.

Zourrig, Haithem & Jean‐Charles Chebat. (2009). Waiting in a queue with strangers and acquaintances. International Journal of Quality and Service Sciences. 1(2). 145–159. 9 indexed citations

20.

Zourrig, Haithem, Jean‐Charles Chebat, & Roy Toffoli. (2008). Consumer revenge behavior: A cross-cultural perspective. Journal of Business Research. 62(10). 995–1001. 160 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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