Haithem Zourrig

895 citations
27 papers · 640 indexed · 1 hit paper · h-index 12
Topics
Consumer Behavior in Brand Consumption and Identification (15 papers)Cultural Differences and Values (10 papers)Customer Service Quality and Loyalty (9 papers)
Partner nations
United StatesQatarCanada

In The Last Decade

Haithem Zourrig

27 papers receiving 608 citations

Hit Papers

Stereotyping human-like virtual influencers in retailing:...20232026202420252023255075

Peers

Haithem Zourrig
Comparison fields: 5 of 63
  • Sociology and Political Science 362
  • Marketing 344
  • Organizational Behavior and Human Resource Management 232
  • Social Psychology 139
  • Information Systems and Management 102
Replace Ying Ding with:
Ying Ding China
Juhi Gahlot Sarkar India
Changjo Yoo South Korea
Claas Christian Germelmann Germany
Roy Toffoli Canada
Jae Min Jung United States
Andrew M. Kaikati United States
Eeva-Liisa Oikarinen Finland
Angeline Close Scheinbaum United States
Hung-Chang Chiu Taiwan
Haithem Zourrig relative to Ying Ding China Ying Ding's profile →
Citations per field
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Countries citing papers authored by Haithem Zourrig

Since Specialization
Citations

This map shows the geographic impact of Haithem Zourrig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Haithem Zourrig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Haithem Zourrig more than expected).

Fields of papers citing papers by Haithem Zourrig

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Haithem Zourrig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Haithem Zourrig. The network helps show where Haithem Zourrig may publish in the future.

Co-authorship network of co-authors of Haithem Zourrig

This figure shows the co-authorship network connecting the top 25 collaborators of Haithem Zourrig. A scholar is included among the top collaborators of Haithem Zourrig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Haithem Zourrig. Haithem Zourrig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 10
2 4
3 5
4 4
5
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?breakdown →
82
6 19
7 4
8 1
9 15
10 4
11 49
12 12
13 3
14 94
15 38
16 3
17 9
18
CROSS-CULTURAL VALUES DIFFERENCES VERSUS CROSS- COUNTRY DIFFERENCES IN THE SERVICE FAILURE'S SEVERITY
1
19 13
20 160

About Haithem Zourrig

Haithem Zourrig is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management, having authored 27 papers that have together received 640 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Cultural Differences and Values (10 papers) and Customer Service Quality and Loyalty (9 papers). The work is most often cited by research in Marketing (344 citations), Organizational Behavior and Human Resource Management (232 citations) and Information Systems and Management (102 citations). Haithem Zourrig has collaborated with scholars based in United States, Qatar and Canada. Frequent co-authors include Jean‐Charles Chebat, Kamel El Hedhli, Roy Toffoli, Ibrahim Alnawas, Jeongsoo Park, Mengxia Zhang, Walid Chaouali, Mengxia Zhang, Josée Bloemer and Mark Pluymaekers. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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