Laee Choi

966 total citations · 1 hit paper
25 papers, 706 citations indexed

About

Laee Choi is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Laee Choi has authored 25 papers receiving a total of 706 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. Recurrent topics in Laee Choi's work include Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Laee Choi is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Laee Choi collaborates with scholars based in United States, Hong Kong and United Kingdom. Laee Choi's co-authors include Jiyoung Hwang, Mi‐Ran Kim, Sherry Lotz, Bonnie J. Knutson, He‐Boong Kwon, Thomas A. Burnham, Patricia Huddleston, Carl P. Borchgrevink, K.L. Choy and Hing Kai Chan and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and International Journal of Hospitality Management.

In The Last Decade

Laee Choi

25 papers receiving 670 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

2019 225 citations Jiyoung Hwang, Laee Choi profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Laee Choi United States	13	356	329	314	156	86	25	706
Yupal Shukla India	15	352 1.0×	470 1.4×	173 0.6×	155 1.0×	56 0.7×	35	715
Nuan Luo China	12	496 1.4×	275 0.8×	177 0.6×	226 1.4×	37 0.4×	13	818
Iguácel Melero‐Polo Spain	18	318 0.9×	392 1.2×	370 1.2×	169 1.1×	121 1.4×	29	745
Sigitas Urbonavičius Lithuania	13	314 0.9×	259 0.8×	99 0.3×	140 0.9×	71 0.8×	66	611
Julio Jiménez Martínez Spain	17	403 1.1×	301 0.9×	182 0.6×	308 2.0×	80 0.9×	38	693
Venkatapparao Mummalaneni United States	12	244 0.7×	315 1.0×	241 0.8×	192 1.2×	115 1.3×	20	660
Estela Núñez‐Barriopedro Spain	16	283 0.8×	265 0.8×	190 0.6×	74 0.5×	116 1.3×	47	696
Jihye Kim United States	13	525 1.5×	296 0.9×	128 0.4×	137 0.9×	75 0.9×	37	726
Kokil Jain India	14	313 0.9×	267 0.8×	78 0.2×	117 0.8×	38 0.4×	43	568

Countries citing papers authored by Laee Choi

Since Specialization

Citations

This map shows the geographic impact of Laee Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laee Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laee Choi more than expected).

Fields of papers citing papers by Laee Choi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Laee Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laee Choi. The network helps show where Laee Choi may publish in the future.

Co-authorship network of co-authors of Laee Choi

This figure shows the co-authorship network connecting the top 25 collaborators of Laee Choi. A scholar is included among the top collaborators of Laee Choi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Laee Choi. Laee Choi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sun, Huawei, Mi‐Ran Kim, Soyeon Kim, & Laee Choi. (2024). A methodological exploration of generative artificial intelligence (AI) for efficient qualitative analysis on hotel guests’ delightful experiences. International Journal of Hospitality Management. 124. 103974–103974. 12 indexed citations

Choi, Laee, et al.. (2024). The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator. Journal of service management. 35(3). 381–407. 8 indexed citations

Choi, Laee & Jiyoung Hwang. (2023). What drives consumer perceptions and adoption of cannabidiol (CBD) products?. Journal of Marketing Management. 39(15-16). 1417–1450. 2 indexed citations

Kim, Soyeon, Mi‐Ran Kim, & Laee Choi. (2023). “Going the extra mile”: an integrative model of customer delight. International Journal of Contemporary Hospitality Management. 36(4). 1193–1212. 7 indexed citations

Kwon, He‐Boong, Jooh Lee, & Laee Choi. (2022). Exploring the synergy between R&D and advertising and firm performance: a neural network approach. Benchmarking An International Journal. 30(5). 1672–1694. 2 indexed citations

Choi, Laee, Mi‐Ran Kim, & He‐Boong Kwon. (2021). Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator. Journal of Brand Management. 29(2). 150–166. 30 indexed citations

Kwon, He‐Boong, Jooh Lee, & Laee Choi. (2021). Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach. Annals of Operations Research. 324(1-2). 687–719. 12 indexed citations

Choi, Laee & Thomas A. Burnham. (2020). Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking. Journal of Product & Brand Management. 30(4). 565–578. 24 indexed citations

Choi, Laee, et al.. (2020). Labors of love: service employees on customer participation. Journal of Service Theory and Practice. 30(6). 585–607. 12 indexed citations

10.

Choi, Laee, et al.. (2019). Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings. Psychology and Marketing. 36(5). 455–472. 21 indexed citations

11.

Choi, Laee & Jiyoung Hwang. (2019). The role of prosocial and proactive personality in customer citizenship behaviors. Journal of Consumer Marketing. 36(2). 288–305. 45 indexed citations

12.

Kim, Mi‐Ran, et al.. (2018). Effects of Gen Y hotel employee’s voice and team-member exchange on satisfaction and affective commitment between the U.S. and China. International Journal of Contemporary Hospitality Management. 30(5). 2230–2248. 29 indexed citations

13.

Choi, Laee & Sherry Lotz. (2017). Exploring antecedents of customer citizenship behaviors in services. Service Industries Journal. 38(9-10). 607–628. 51 indexed citations

14.

Kim, Mi‐Ran, Laee Choi, Bonnie J. Knutson, & Carl P. Borchgrevink. (2017). Hotel employees’ organizational behaviors from cross-national perspectives. International Journal of Contemporary Hospitality Management. 29(12). 3082–3100. 20 indexed citations

15.

Choi, Laee & Sherry Lotz. (2016). Motivations leading to customer citizenship behavior in services: scale development and validation. Journal of Consumer Marketing. 33(7). 539–551. 34 indexed citations

16.

Choi, Laee. (2015). Exploring Antecedents and Consequences of Customer Organizational Citizenship Behaviors (COCBs) through Customer Co-Creation Valuation. UA Campus Repository (The University of Arizona). 1 indexed citations

17.

Kim, Mi‐Ran, Bonnie J. Knutson, & Laee Choi. (2015). The Effects of Employee Voice and Delight on Job Satisfaction and Behaviors: Comparison Between Employee Generations. Journal of Hospitality Marketing & Management. 25(5). 563–588. 51 indexed citations

18.

Choi, Laee, Sherry Lotz, & Mi‐Ran Kim. (2014). The Impact of Social Exchange-Based Antecedents on Customer Organizational Citizenship Behaviors (COCBs) in Service Recovery. 9 indexed citations

19.

Choi, Laee & Patricia Huddleston. (2013). The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands. The International Review of Retail Distribution and Consumer Research. 24(1). 59–78. 23 indexed citations

20.

Choi, Laee, et al.. (2013). The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance of Quick Response (QR) Codes. Marketing ZFP. 35(2). 144–154. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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