Laee Choi
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 10
- Service and Product Innovation 5
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- Customer Service Quality and Loyalty 14
- Job Satisfaction and Organizational Behavior 6
- Co-authors
- Jiyoung Hwang (3 shared papers)Mi‐Ran Kim (9 shared papers)Sherry Lotz (3 shared papers)Bonnie J. Knutson (3 shared papers)He‐Boong Kwon (4 shared papers)Thomas A. Burnham (2 shared papers)Patricia Huddleston (1 shared paper)Carl P. Borchgrevink (2 shared papers)
- Journals
- International Journal of Contemporary Hospitality Management (3 papers)Journal of Consumer Marketing (2 papers)Service Industries Journal (1 paper)Journal of service management (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesCameroonUnited Kingdom
In The Last Decade
Laee Choi
25 papers receiving 670 citations
Laee Choi's Hit Papers
Peers
Comparison fields: 5 of 69
- Marketing 329
- Organizational Behavior and Human Resource Management 314
- Information Systems and Management 156
- Sociology and Political Science 356
- Developmental and Educational Psychology 84
Countries citing papers authored by Laee Choi
This map shows the geographic impact of Laee Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laee Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laee Choi more than expected).
Fields of papers citing papers by Laee Choi
This network shows the impact of papers produced by Laee Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laee Choi. The network helps show where Laee Choi may publish in the future.
Co-authors
The 16 scholars most cited alongside Laee Choi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty Hit paper breakdown → | 2019 | 225 |
| 2 | 2018 | 54 | |
| 3 | 2017 | 51 | |
| 4 | 2015 | 51 | |
| 5 | 2019 | 45 | |
| 6 | 2016 | 34 | |
| 7 | 2021 | 30 | |
| 8 | 2018 | 29 | |
| 9 | 2020 | 24 | |
| 10 | 2013 | 23 | |
| 11 | 2019 | 21 | |
| 12 | 2017 | 20 | |
| 13 | 2020 | 14 | |
| 14 | 2024 | 12 | |
| 15 | 2020 | 12 | |
| 16 | 2021 | 12 | |
| 17 | The Impact of Social Exchange-Based Antecedents on Customer Organizational Citizenship Behaviors (COCBs) in Service Recovery | 2014 | 9 |
| 18 | 2013 | 8 | |
| 19 | 2024 | 8 | |
| 20 | 2023 | 7 |
About Laee Choi
Laee Choi is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management Science and Operations Research, having authored 25 papers that have together received 706 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers), Job Satisfaction and Organizational Behavior (6 papers), Service and Product Innovation (5 papers), Corporate Identity and Reputation (3 papers), Innovation Diffusion and Forecasting (2 papers) and Firm Innovation and Growth (2 papers). The work is most often cited by research in Marketing (329 citations), Organizational Behavior and Human Resource Management (314 citations), Information Systems and Management (156 citations), Sociology and Political Science (356 citations) and Developmental and Educational Psychology (84 citations). Laee Choi has collaborated with scholars based in United States, Cameroon and United Kingdom. Frequent co-authors include Jiyoung Hwang, Mi‐Ran Kim, Sherry Lotz, Bonnie J. Knutson, He‐Boong Kwon, Thomas A. Burnham, Patricia Huddleston, Carl P. Borchgrevink, Kam K.H. Ng and C.K.M. Lee. Their work appears in journals such as International Journal of Contemporary Hospitality Management, Journal of Consumer Marketing, Service Industries Journal, Journal of service management and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.