Klement Podnar

2.9k total citations · 1 hit paper
53 papers, 1.9k citations indexed

About

Klement Podnar is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Klement Podnar has authored 53 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Strategy and Management, 25 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Klement Podnar's work include Corporate Identity and Reputation (21 papers), Corporate Social Responsibility Reporting (13 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Klement Podnar is often cited by papers focused on Corporate Identity and Reputation (21 papers), Corporate Social Responsibility Reporting (13 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Klement Podnar collaborates with scholars based in Slovenia, Denmark and Netherlands. Klement Podnar's co-authors include Urša Golob, Vesna Žabkar, Mateja Kos Koklič, Anne Ellerup Nielsen, Wim Elving, Christa Thomsen, John M.T. Balmer, Friederike Schultz, Gabriele Jacobs and Peeter W.J. Verlegh and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Sustainability.

In The Last Decade

Klement Podnar

48 papers receiving 1.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The role of consumer–brand identification in building brand relationships

2011 497 citations Urša Golob, Klement Podnar et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Klement Podnar Slovenia	21	1.1k	784	755	496	249	53	1.9k
Urša Golob Slovenia	22	1.2k 1.1×	1.0k 1.3×	703 0.9×	460 0.9×	302 1.2×	57	2.2k
Jay M. Handelman Canada	14	1.4k 1.3×	894 1.1×	714 0.9×	605 1.2×	169 0.7×	25	2.4k
Salvador del Barrio‐García Spain	26	1.1k 1.0×	320 0.4×	1.1k 1.4×	404 0.8×	161 0.6×	91	2.0k
Shruti Gupta United States	14	1.3k 1.2×	970 1.2×	407 0.5×	390 0.8×	64 0.3×	29	2.0k
B. Andrew Cudmore United States	6	1.0k 0.9×	919 1.2×	405 0.5×	321 0.6×	116 0.5×	10	1.5k
Ioanna Papasolomou Cyprus	21	648 0.6×	635 0.8×	379 0.5×	600 1.2×	146 0.6×	63	1.5k
Millissa F.Y. Cheung China	18	674 0.6×	289 0.4×	532 0.7×	760 1.5×	109 0.4×	29	1.6k
María del Mar García de los Salmones Spain	21	1.3k 1.2×	948 1.2×	1.0k 1.4×	662 1.3×	124 0.5×	49	2.4k
Rafael Currás Pérez Spain	26	1.7k 1.5×	914 1.2×	1.3k 1.8×	706 1.4×	170 0.7×	69	2.6k
Lamberto Zollo Italy	22	786 0.7×	395 0.5×	687 0.9×	383 0.8×	46 0.2×	58	1.8k

Countries citing papers authored by Klement Podnar

Since Specialization

Citations

This map shows the geographic impact of Klement Podnar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Klement Podnar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Klement Podnar more than expected).

Fields of papers citing papers by Klement Podnar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Klement Podnar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Klement Podnar. The network helps show where Klement Podnar may publish in the future.

Co-authorship network of co-authors of Klement Podnar

This figure shows the co-authorship network connecting the top 25 collaborators of Klement Podnar. A scholar is included among the top collaborators of Klement Podnar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Klement Podnar. Klement Podnar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Weder, Franzisca, Urša Golob, & Klement Podnar. (2025). Sustainable Consumption in Context: A Cross-Cultural Study of Social Representations. Sustainability. 17(4). 1531–1531. 3 indexed citations

Golob, Urša, et al.. (2025). Exploring public relations' social impact: Insights from a Delphi study. Public Relations Review. 51(5). 102637–102637.

Golob, Urša, Klement Podnar, & Franzisca Weder. (2024). Reimagining the sustainable consumer: Why social representations of sustainable consumption matter. Business Ethics the Environment & Responsibility. 33(4). 847–859. 3 indexed citations

Podnar, Klement & Urša Golob. (2024). Brands and activism: ecosystem and paradoxes. Journal of Brand Management. 31(2). 95–107. 15 indexed citations

Balmer, John M.T. & Klement Podnar. (2021). Corporate brand orientation: Identity, internal images, and corporate identification matters. Journal of Business Research. 134. 729–737. 43 indexed citations

Podnar, Klement & John M.T. Balmer. (2021). Quo Vadis Corporate Marketing?. Journal of Business Research. 134. 642–646. 3 indexed citations

Golob, Urša & Klement Podnar. (2021). Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains. Journal of Business Research. 131. 664–672. 38 indexed citations

Koklič, Mateja Kos, Urša Golob, Klement Podnar, & Vesna Žabkar. (2019). The interplay of past consumption, attitudes and personal norms in organic food buying. Appetite. 137. 27–34. 94 indexed citations

Golob, Urša, et al.. (2019). A Dynamic Review of the Emergence of Corporate Social Responsibility Communication. Journal of Business Ethics. 168(3). 491–515. 71 indexed citations

10.

Podnar, Klement, et al.. (2018). Perception of city management, fellow residents, and Perceived External Prestige (PEP) as antecedents of city affective commitment - The city marketing perspective. Cities. 84. 66–74. 20 indexed citations

11.

Podnar, Klement, et al.. (2018). Exploring selected antecedents of consumer–brand identification. Baltic Journal of Management. 13(4). 451–470. 18 indexed citations

12.

Elving, Wim, et al.. (2015). The bad, the ugly and the good: new challenges for CSR communication. Corporate Communications An International Journal. 20(2). 118–127. 56 indexed citations

13.

Podnar, Klement, et al.. (2012). The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability. Journal of Promotion Management. 18(2). 145–168. 37 indexed citations

14.

Podnar, Klement & T.C. Melewar. (2010). Understanding and Interpreting the Relationship between Human and Corporate Identity: An Empirical Study. Global business and management research. 2(4). 366. 4 indexed citations

15.

Golob, Urša, et al.. (2009). Social economy and social responsibility: alternatives to global anarchy of neoliberalism?. International Journal of Social Economics. 36(5). 626–640. 14 indexed citations

16.

Podnar, Klement. (2004). Is It All A Question of Reputation? The Role of Branch Identity (The Case of an Oil Company). Corporate Reputation Review. 6(4). 376–387. 6 indexed citations

17.

Podnar, Klement, et al.. (2003). Teoretski okvir korporativnega komuniciranja. Repository of the University of Ljubljana (University of Ljubljana). 44(19). 57–73. 1 indexed citations

18.

Podnar, Klement & Urša Golob. (2003). Prikrivene plaćene poruke u obliku novinarskih priloga – anomalija oglašivačkoga diskursa. University of Zagreb University Computing Centre (SRCE). 9(1). 99–114. 1 indexed citations

19.

Podnar, Klement & Urša Golob. (2002). Socialna ekonomija in družbena odgovornost : alternativi globalni anarhiji neoliberalizma. 6. 952–969. 3 indexed citations

20.

Podnar, Klement & Urša Golob. (2001). OD KRIZE IN ANALIZE IDENTITETE ODNOSOV Z JAVNOSTMI DO RAZISKOVALNEGA POLJA UPRAVLJANJA S KORPORATIVNO IDENTITETO. Repository of the University of Ljubljana (University of Ljubljana). 4(38). 560–582. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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