Hsuan‐Yi Chou

642 total citations
37 papers, 488 citations indexed

About

Hsuan‐Yi Chou is a scholar working on Marketing, Social Psychology and Applied Psychology. According to data from OpenAlex, Hsuan‐Yi Chou has authored 37 papers receiving a total of 488 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 9 papers in Social Psychology and 9 papers in Applied Psychology. Recurrent topics in Hsuan‐Yi Chou's work include Consumer Behavior in Brand Consumption and Identification (25 papers), Decision-Making and Behavioral Economics (9 papers) and Behavioral Health and Interventions (9 papers). Hsuan‐Yi Chou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Decision-Making and Behavioral Economics (9 papers) and Behavioral Health and Interventions (9 papers). Hsuan‐Yi Chou collaborates with scholars based in Taiwan and China. Hsuan‐Yi Chou's co-authors include Hsin‐Hsien Liu, Nai‐Hwa Lien, Shaojung Sharon Wang, Divya Singhal, Min-Hung Yeh, Yue Tan and Pei‐Chi Chen and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Economic Psychology.

In The Last Decade

Hsuan‐Yi Chou

36 papers receiving 471 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hsuan‐Yi Chou Taiwan 15 319 186 97 89 75 37 488
Nicole Votolato Montgomery United States 10 268 0.8× 202 1.1× 44 0.5× 60 0.7× 19 0.3× 16 474
Sharmistha Law Canada 6 335 1.1× 283 1.5× 55 0.6× 70 0.8× 23 0.3× 7 514
Kim Daniloski United States 6 129 0.4× 143 0.8× 35 0.4× 51 0.6× 30 0.4× 8 303
Hakkyun Kim South Korea 8 265 0.8× 267 1.4× 28 0.3× 131 1.5× 17 0.2× 15 535
Kirk Kristofferson Canada 6 201 0.6× 235 1.3× 23 0.2× 88 1.0× 16 0.2× 11 495
Heather Honea United States 9 408 1.3× 204 1.1× 19 0.2× 156 1.8× 21 0.3× 13 657
Loraine Lau‐Gesk United States 11 346 1.1× 259 1.4× 29 0.3× 175 2.0× 13 0.2× 17 548
Yonghwan Chang United States 13 323 1.0× 317 1.7× 145 1.5× 62 0.7× 7 0.1× 38 554
Huifang Mao United States 12 398 1.2× 300 1.6× 31 0.3× 144 1.6× 11 0.1× 18 622
Jennifer Wiggins Johnson United States 10 287 0.9× 267 1.4× 48 0.5× 112 1.3× 13 0.2× 16 533

Countries citing papers authored by Hsuan‐Yi Chou

Since Specialization
Citations

This map shows the geographic impact of Hsuan‐Yi Chou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hsuan‐Yi Chou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hsuan‐Yi Chou more than expected).

Fields of papers citing papers by Hsuan‐Yi Chou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hsuan‐Yi Chou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hsuan‐Yi Chou. The network helps show where Hsuan‐Yi Chou may publish in the future.

Co-authorship network of co-authors of Hsuan‐Yi Chou

This figure shows the co-authorship network connecting the top 25 collaborators of Hsuan‐Yi Chou. A scholar is included among the top collaborators of Hsuan‐Yi Chou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hsuan‐Yi Chou. Hsuan‐Yi Chou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2025). The Impact of Regulatory Focus on the Inaction Inertia Effect. Psychology and Marketing. 42(7). 1779–1794. 1 indexed citations
2.
Chen, Pei‐Chi & Hsuan‐Yi Chou. (2025). Blending the past and present: why and when brand revitalization and retro branding strategies are effective in heritage branding. European Journal of Marketing. 59(8). 2019–2053.
3.
Liu, Hsin‐Hsien, et al.. (2022). The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting. Journal of Behavioral Decision Making. 35(4). 7 indexed citations
4.
Chou, Hsuan‐Yi, et al.. (2021). The healing effect of cute elements. Journal of Consumer Affairs. 56(2). 565–596. 17 indexed citations
5.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2020). Effects of comparability of promotions on inaction inertia. Marketing Intelligence & Planning. 39(1). 125–139. 5 indexed citations
6.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2018). Promotional formats and inaction inertia. Journal of Economic Psychology. 66. 22–32. 17 indexed citations
7.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2018). The impact of different product formats on inaction inertia. The Journal of Social Psychology. 159(5). 546–560. 10 indexed citations
8.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2016). Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions. The Journal of Marketing Theory and Practice. 24(4). 422–441. 9 indexed citations
9.
Chou, Hsuan‐Yi & Shaojung Sharon Wang. (2016). The effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications. 20. 1–14. 16 indexed citations
10.
Chou, Hsuan‐Yi. (2016). Thought Confidence: Consumer Emotions and the Confidence Premise Hypothesis. 4(5). 1 indexed citations
11.
Chou, Hsuan‐Yi. (2015). Celebrity Political Endorsement Effects: A Perspective on the Social Distance of Political Parties. International journal of communication. 9. 24. 19 indexed citations
12.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2014). Relationship Types and the Sunk Cost Effect. Asia Pacific Management Review. 19(3). 1 indexed citations
13.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2014). The effects of promotional frames of sales packages on perceived price increases and repurchase intentions. International Journal of Research in Marketing. 32(1). 23–33. 43 indexed citations
14.
Chou, Hsuan‐Yi, et al.. (2013). Dimensions and Effects of Consumers' Travel–Transportation Involvement: The Case of the Mini Three Links. Asia Pacific Journal of Tourism Research. 20(1). 51–75. 2 indexed citations
15.
Lien, Nai‐Hwa, et al.. (2012). Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image. Journal of Current Issues & Research in Advertising. 33(2). 282–300. 20 indexed citations
16.
Chou, Hsuan‐Yi, et al.. (2011). The Antecedents and Belief-Polarized Effects of Thought Confidence. The Journal of Psychology. 145(5). 481–506. 6 indexed citations
17.
Chou, Hsuan‐Yi & Nai‐Hwa Lien. (2011). The effects of incentive types and appeal regulatory framing in travel advertising. Service Industries Journal. 32(6). 883–897. 38 indexed citations
18.
Chou, Hsuan‐Yi & Nai‐Hwa Lien. (2010). What does a negative political ad really say? The effects of different content dimensions. Journal of Marketing Communications. 17(4). 281–295. 8 indexed citations
19.
Chou, Hsuan‐Yi & Nai‐Hwa Lien. (2010). Advertising effects of songs' nostalgia and lyrics' relevance. Asia Pacific Journal of Marketing and Logistics. 22(3). 314–329. 34 indexed citations
20.
Chou, Hsuan‐Yi & Nai‐Hwa Lien. (2010). How do candidate poll ranking and election status affect the effects of negative political advertising?. International Journal of Advertising. 29(5). 815–834. 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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