Holly B. Cooper

603 total citations · 1 hit paper
13 papers, 377 citations indexed

About

Holly B. Cooper is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Holly B. Cooper has authored 13 papers receiving a total of 377 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Sociology and Political Science. Recurrent topics in Holly B. Cooper's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Corporate Identity and Reputation (3 papers) and Customer Service Quality and Loyalty (3 papers). Holly B. Cooper is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Corporate Identity and Reputation (3 papers) and Customer Service Quality and Loyalty (3 papers). Holly B. Cooper collaborates with scholars based in Australia, United States and Lebanon. Holly B. Cooper's co-authors include Michael T. Ewing, Dale Miller, Sagarika Mishra, Bill Merrilees, Sharon Schembri, Michael Shumanov, Emily Treen, Paul Collier and Colin Campbell and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Holly B. Cooper

13 papers receiving 358 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Technology-enabled remote learning during Covid-19: perspectives of Australian teachers, students and parents

2021 133 citations Holly B. Cooper et al. Technology Pedagogy and Education profile →

Peers

Holly B. Cooper

MARKE

SPS

EDUCA

SM

IS

Colleen Carraher Wolverton United States

Shujie Zhang China

Hongxin Wang China

Qin Sun United States

María Vallespín Arán Spain

Ana Isabel Torres Portugal

Jeffrey A. Livingston United States

Guido Lang United States

Suzilawati Kamarudin Malaysia

Anthony Francescucci Canada

Colleen Carraher Wolverton United States

Holly B. Cooper

67 ×0.7

MARKE

150 ×1.7

SPS

72 ×0.9

EDUCA

70 ×1.0

SM

48 ×0.8

IS

Citations per year, relative to Holly B. Cooper Holly B. Cooper (= 1×) peers Colleen Carraher Wolverton

Countries citing papers authored by Holly B. Cooper

Since Specialization

Citations

This map shows the geographic impact of Holly B. Cooper's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Holly B. Cooper with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Holly B. Cooper more than expected).

Fields of papers citing papers by Holly B. Cooper

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Holly B. Cooper. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Holly B. Cooper. The network helps show where Holly B. Cooper may publish in the future.

Co-authorship network of co-authors of Holly B. Cooper

This figure shows the co-authorship network connecting the top 25 collaborators of Holly B. Cooper. A scholar is included among the top collaborators of Holly B. Cooper based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Holly B. Cooper. Holly B. Cooper is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

1.

Cooper, Holly B., et al.. (2023). Marketing communication education in developing countries: Post-pandemic insights from India and South Africa. Journal of Marketing Communications. 30(2). 242–264. 1 indexed citations

2.

Cooper, Holly B., Michael T. Ewing, Colin Campbell, & Emily Treen. (2023). Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning. Business Horizons. 66(3). 405–414. 5 indexed citations

3.

Mishra, Sagarika, Michael T. Ewing, & Holly B. Cooper. (2022). Artificial intelligence focus and firm performance. Journal of the Academy of Marketing Science. 50(6). 1176–1197. 82 indexed citations

4.

Cooper, Holly B., Michael T. Ewing, & Sagarika Mishra. (2022). Text-mining 10-K (annual) reports: A guide for B2B marketing research. Industrial Marketing Management. 107. 204–211. 4 indexed citations

5.

Shumanov, Michael, Holly B. Cooper, & Michael T. Ewing. (2021). Using AI predicted personality to enhance advertising effectiveness. European Journal of Marketing. 56(6). 1590–1609. 40 indexed citations

6.

Cooper, Holly B., et al.. (2021). Technology-enabled remote learning during Covid-19: perspectives of Australian teachers, students and parents. Technology Pedagogy and Education. 30(1). 41–57. 133 indexed citations breakdown →

7.

Ewing, Michael T., et al.. (2021). From bad to worse: the negative and deteriorating portrayal of teachers on screen. Teachers and Teaching. 27(6). 506–519. 2 indexed citations

8.

Collier, Paul, Michael T. Ewing, & Holly B. Cooper. (2020). Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications. 27(8). 840–864. 4 indexed citations

9.

Cooper, Holly B., Bill Merrilees, & Dale Miller. (2020). The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands. Australasian Marketing Journal (AMJ). 29(4). 320–328. 8 indexed citations

10.

Cooper, Holly B., et al.. (2019). The role of sport (and sporting stories) in a family’s navigation of identity and meaning. Sport Education and Society. 25(4). 449–462. 7 indexed citations

11.

Cooper, Holly B., Bill Merrilees, & Dale Miller. (2015). Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands. Journal of Brand Management. 22(5). 412–430. 24 indexed citations

12.

Cooper, Holly B., Dale Miller, & Bill Merrilees. (2015). Restoring luxury corporate heritage brands: From crisis to ascendency. Journal of Brand Management. 22(5). 448–466. 26 indexed citations

13.

Cooper, Holly B., Sharon Schembri, & Dale Miller. (2010). Brand‐self identity narratives in the James Bond movies. Psychology and Marketing. 27(6). 557–567. 41 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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