Jeou‐Shyan Horng

5.0k total citations
102 papers, 3.6k citations indexed

About

Jeou‐Shyan Horng is a scholar working on Sociology and Political Science, Marketing and Tourism, Leisure and Hospitality Management. According to data from OpenAlex, Jeou‐Shyan Horng has authored 102 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 47 papers in Sociology and Political Science, 44 papers in Marketing and 25 papers in Tourism, Leisure and Hospitality Management. Recurrent topics in Jeou‐Shyan Horng's work include Environmental Sustainability in Business (29 papers), Digital Marketing and Social Media (26 papers) and Hospitality and Tourism Education (24 papers). Jeou‐Shyan Horng is often cited by papers focused on Environmental Sustainability in Business (29 papers), Digital Marketing and Social Media (26 papers) and Hospitality and Tourism Education (24 papers). Jeou‐Shyan Horng collaborates with scholars based in Taiwan, United States and China. Jeou‐Shyan Horng's co-authors include Chih‐Hsing Liu, Chen‐Tsang Tsai, Chang-Yen Tsai, Sheng-Fang Chou, Menglei Hu, Chih‐Ching Teng, Hsuan Hsu, Da-Chian Hu, Tai‐Yi Yu and Yung‐Chuan Huang and has published in prestigious journals such as Tourism Management, Sustainability and International Journal of Hospitality Management.

In The Last Decade

Jeou‐Shyan Horng

99 papers receiving 3.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jeou‐Shyan Horng Taiwan	35	1.7k	1.3k	748	681	502	102	3.6k
Chih‐Hsing Liu Taiwan	37	2.0k 1.2×	1.4k 1.1×	245 0.3×	1000 1.5×	213 0.4×	156	4.1k
Robert J. Harrington United States	33	1.4k 0.8×	1.4k 1.0×	996 1.3×	1.1k 1.6×	746 1.5×	89	3.4k
Barbara Groß United States	16	1.7k 1.0×	2.6k 2.0×	202 0.3×	1.4k 2.0×	126 0.3×	40	4.5k
Merrie Brucks United States	21	1.3k 0.8×	2.1k 1.6×	256 0.3×	676 1.0×	177 0.4×	40	3.6k
IpKin Anthony Wong Macao	47	3.8k 2.2×	2.7k 2.1×	451 0.6×	1.8k 2.6×	320 0.6×	200	6.3k
Juergen Gnoth New Zealand	28	2.9k 1.8×	1.7k 1.3×	276 0.4×	942 1.4×	295 0.6×	65	4.2k
Isabelle Szmigin United Kingdom	37	1.4k 0.9×	2.0k 1.6×	326 0.4×	798 1.2×	131 0.3×	113	4.4k
Patrícia Oom do Valle Portugal	22	2.2k 1.3×	1.1k 0.8×	300 0.4×	570 0.8×	199 0.4×	52	3.1k
Babak Taheri United Kingdom	35	2.7k 1.6×	1.5k 1.2×	386 0.5×	920 1.4×	177 0.4×	104	3.9k
Mark A. Bonn United States	37	2.7k 1.6×	1.9k 1.4×	419 0.6×	1.3k 1.9×	423 0.8×	103	4.9k

Countries citing papers authored by Jeou‐Shyan Horng

Since Specialization

Citations

This map shows the geographic impact of Jeou‐Shyan Horng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jeou‐Shyan Horng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jeou‐Shyan Horng more than expected).

Fields of papers citing papers by Jeou‐Shyan Horng

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jeou‐Shyan Horng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jeou‐Shyan Horng. The network helps show where Jeou‐Shyan Horng may publish in the future.

Co-authorship network of co-authors of Jeou‐Shyan Horng

This figure shows the co-authorship network connecting the top 25 collaborators of Jeou‐Shyan Horng. A scholar is included among the top collaborators of Jeou‐Shyan Horng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jeou‐Shyan Horng. Jeou‐Shyan Horng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Horng, Jeou‐Shyan, Yao‐Chin Wang, Chih‐Hsing Liu, et al.. (2025). Employees as Early Adopters of Robotic Technology: A Self-Identity Approach With Service Improvisation-Generated Outcomes. Journal of Hospitality & Tourism Research. 49(8). 1397–1413. 1 indexed citations

Yu, Tai‐Yi, et al.. (2025). Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking. Marketing Intelligence & Planning. 43(7). 1366–1395. 1 indexed citations

Yu, Tai‐Kuei, Jeou‐Shyan Horng, I‐Cheng Chang, et al.. (2025). Exploration of the relationship between SDGs and CSR reports with text mining techniques for stock exchange companies in Taiwan. Discover Computing. 28(1).

Horng, Jeou‐Shyan, et al.. (2024). Big data meets sustainable marketing: A new integrated curriculum for hospitality education. Journal of Hospitality Leisure Sport & Tourism Education. 35. 100502–100502. 4 indexed citations

Chou, Sheng-Fang, Jeou‐Shyan Horng, Chih‐Hsing Liu, et al.. (2024). The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing. Marketing Intelligence & Planning. 1 indexed citations

Liu, Chih‐Hsing, et al.. (2024). The roles of cognitive benefits and technology usage in predicting students’ sustainable behavioural intentions: The moderating roles of data literacy and marketing strategy. Journal of Hospitality Leisure Sport & Tourism Education. 34. 100480–100480. 2 indexed citations

Horng, Jeou‐Shyan, Yao‐Chin Wang, Chih‐Hsing Liu, et al.. (2024). Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety. Journal of Hospitality Marketing & Management. 34(2). 204–233. 11 indexed citations

Chou, Sheng-Fang, et al.. (2024). Comparison of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions. Journal of Hospitality and Tourism Insights. 8(5). 1927–1953. 2 indexed citations

Yu, Tai‐Yi, et al.. (2023). Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications. Asia Pacific Journal of Marketing and Logistics. 36(4). 791–813. 2 indexed citations

10.

Liu, Chih‐Hsing, Jeou‐Shyan Horng, Sheng-Fang Chou, et al.. (2023). How big data applications and digital learning change students’ sustainable behaviours – the moderating roles of hard and soft skills. Interactive Learning Environments. 32(10). 6751–6773.

11.

Liu, Chih‐Hsing, Jeou‐Shyan Horng, Sheng-Fang Chou, Shu-Ning Zhang, & Jun‐You Lin. (2023). Creating competitive advantage through entrepreneurial factors, collaboration and learning. Management Decision. 61(7). 1888–1911. 15 indexed citations

12.

Liu, Chih‐Hsing, et al.. (2023). Digital capability, digital learning, and sustainable behaviour among university students in Taiwan: A comparison design of integrated mediation-moderation models. The International Journal of Management Education. 21(3). 100835–100835. 20 indexed citations

13.

Chou, Sheng-Fang, Jeou‐Shyan Horng, Chih‐Hsing Liu, Jun‐You Lin, & Lu Chen. (2023). Discovering the processes of undergraduate hospitality students’ acceptance of facebook teaching interventions. Education and Information Technologies. 28(11). 15245–15265. 1 indexed citations

14.

Horng, Jeou‐Shyan, et al.. (2020). Learning innovative entrepreneurship: Developing an influential curriculum for undergraduate hospitality students. Journal of Hospitality Leisure Sport & Tourism Education. 29. 100289–100289. 22 indexed citations

15.

Horng, Jeou‐Shyan, Hsuan Hsu, & Chang-Yen Tsai. (2019). Learning corporate ethics and social responsibility: Developing an influential curriculum for undergraduate tourism and hospitality students. Journal of Hospitality Leisure Sport & Tourism Education. 24. 100–109. 19 indexed citations

16.

Horng, Jeou‐Shyan & Chen‐Tsang Tsai. (2011). Exploring Marketing Strategies for Culinary Tourism in Hong Kong and Singapore. Asia Pacific Journal of Tourism Research. 17(3). 277–300. 35 indexed citations

17.

Horng, Jeou‐Shyan, et al.. (2009). What environmental factors influence creative culinary studies?. International Journal of Contemporary Hospitality Management. 21(1). 100–117. 54 indexed citations

18.

Horng, Jeou‐Shyan & Menglei Hu. (2008). The Mystery in the Kitchen: Culinary Creativity. Creativity Research Journal. 20(2). 221–230. 76 indexed citations

19.

Horng, Jeou‐Shyan, et al.. (2006). Needs Assessment of Professional Competencies of F&B/Hospitality Management Students at College and University Level. Journal of Teaching in Travel & Tourism. 6(3). 1–26. 24 indexed citations

20.

ChanLin, Lih‐Juan, Jon‐Chao Hong, Jeou‐Shyan Horng, Shih-Hui Gilbert Chang, & Hui‐Chuan Chu. (2006). Factors influencing technology integration in teaching: a Taiwanese perspective. Innovations in Education and Teaching International. 43(1). 57–68. 69 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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