Shu-Ning Zhang

2.1k total citations · 1 hit paper
73 papers, 1.5k citations indexed

About

Shu-Ning Zhang is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Shu-Ning Zhang has authored 73 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Sociology and Political Science, 28 papers in Marketing and 11 papers in Social Psychology. Recurrent topics in Shu-Ning Zhang's work include Diverse Aspects of Tourism Research (32 papers), Digital Marketing and Social Media (24 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). Shu-Ning Zhang is often cited by papers focused on Diverse Aspects of Tourism Research (32 papers), Digital Marketing and Social Media (24 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). Shu-Ning Zhang collaborates with scholars based in China, Macao and Taiwan. Shu-Ning Zhang's co-authors include Wen-Qi Ruan, Chih‐Hsing Liu, Yong‐Quan Li, Yongquan Li, Yong-Quan Li, Jeou‐Shyan Horng, Sheng-Fang Chou, Yan Zhou, Rui Li and Yung‐Chuan Huang and has published in prestigious journals such as Tourism Management, Frontiers in Psychology and Medicine.

In The Last Decade

Shu-Ning Zhang

67 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic

2021 159 citations Shu-Ning Zhang, Yongquan Li et al. Tourism Management profile →

Peers

Shu-Ning Zhang

SPS

MARKE

OBHRM

ISM

Wen-Qi Ruan China

Jian Ming Luo Macao

Lan Jiang United States

Daisy X.F. Fan United Kingdom

Seongsoo Jang United Kingdom

Chris Α. Vassiliadis Greece

Xin Jin Australia

Νικόλαος Παππάς United Kingdom

Wen-Qi Ruan China

Shu-Ning Zhang

1.0k ×1.0

SPS

471 ×1.0

MARKE

194 ×1.0

OBHRM

121 ×0.9

ISM

136 ×1.1

Citations per year, relative to Shu-Ning Zhang Shu-Ning Zhang (= 1×) peers Wen-Qi Ruan

Countries citing papers authored by Shu-Ning Zhang

Since Specialization

Citations

This map shows the geographic impact of Shu-Ning Zhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shu-Ning Zhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shu-Ning Zhang more than expected).

Fields of papers citing papers by Shu-Ning Zhang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shu-Ning Zhang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shu-Ning Zhang. The network helps show where Shu-Ning Zhang may publish in the future.

Co-authorship network of co-authors of Shu-Ning Zhang

This figure shows the co-authorship network connecting the top 25 collaborators of Shu-Ning Zhang. A scholar is included among the top collaborators of Shu-Ning Zhang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shu-Ning Zhang. Shu-Ning Zhang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ruan, Wen-Qi, et al.. (2025). Configuring Creativity: Promoting Cultural Inheritance-Based Innovation in Heritage Tourism Destinations. Journal of Travel Research. 65(4). 1060–1083.

Ruan, Wen-Qi, et al.. (2025). Perceived Responsibility or Emotional Blackmail? The Impact of Ethical Voice on Tourists’ Cultural Heritage Conservation Commitment. Journal of Travel Research.

Zhang, Shu-Ning, et al.. (2025). How different destination brand personalities choose the right tourism short video ads?. Journal Of Vacation Marketing.

Zhang, Shu-Ning & Chih‐Hsing Liu. (2025). Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption. Asia Pacific Journal of Marketing and Logistics. 37(11). 3206–3224. 1 indexed citations

Li, Yong‐Quan, et al.. (2024). Night tourscape in streets: Scale development and validation. Journal of Hospitality and Tourism Management. 61. 350–360. 1 indexed citations

Zhang, Shu-Ning, et al.. (2024). Typical or novel? The influence mechanism of tourism cultural and creative products’ appearance style on tourists’ willingness to pay a premium. Journal of Destination Marketing & Management. 34. 100954–100954. 2 indexed citations

Li, Yong-Quan, Rui Li, Wen-Qi Ruan, & Shu-Ning Zhang. (2024). Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions. Tourism Management. 108. 105113–105113. 1 indexed citations

Ruan, Wen-Qi, et al.. (2024). The indelible stains: Exploring destination stereotypes after crisis events. Tourism Management. 106. 105020–105020.

Zhou, Yanli, Zhi‐Xin Zhu, Shu-Ning Zhang, et al.. (2024). Combined traditional Chinese medicine therapy for the treatment of infertility with polycystic ovary syndrome: A network meta-analysis of randomized controlled trials. Medicine. 103(28). e38912–e38912. 4 indexed citations

10.

Li, Yong‐Quan, et al.. (2024). To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation. Journal of Sustainable Tourism. 33(1). 168–187. 12 indexed citations

11.

Ruan, Wen-Qi, et al.. (2024). What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos. Journal of Travel Research. 64(4). 767–782. 18 indexed citations

12.

Ruan, Wen-Qi, et al.. (2024). Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication. Journal of Travel Research. 64(3). 649–663. 6 indexed citations

13.

Huang, Huang, Wen-Qi Ruan, & Shu-Ning Zhang. (2024). The Evolutionary Characteristics and Process Mechanisms of Online Public Opinion for Major Sports Event Emergencies. SAGE Open. 14(1). 3 indexed citations

14.

Zhang, Shu-Ning, et al.. (2023). How to Avoid the Cultural Distortion Risk at Heritage Sites? A Configuration Analysis Perspective. Journal of Travel Research. 63(6). 1490–1510. 6 indexed citations

15.

Liu, Chih‐Hsing, Jeou‐Shyan Horng, Sheng-Fang Chou, Shu-Ning Zhang, & Jun‐You Lin. (2023). Creating competitive advantage through entrepreneurial factors, collaboration and learning. Management Decision. 61(7). 1888–1911. 15 indexed citations

16.

Zhang, Shu-Ning, et al.. (2023). Technology External Cause or Individual Internal Cause? Multiple Ways to Improve the Online Learning Effectiveness of Tourism and Hospitality Management Students. SAGE Open. 13(3). 1 indexed citations

17.

Zhang, Shu-Ning, Wen-Qi Ruan, Yongquan Li, & Huang Huang. (2023). Local cultural distortion risk at tourist destinations: connotation deconstruction and theoretical construction. Current Issues in Tourism. 27(2). 251–267. 13 indexed citations

18.

Li, Yong-Quan, et al.. (2023). Relieving tourist anxiety during the COVID-19 epidemic: a dual perspective of the government and the tourist destination. Current Issues in Tourism. 27(7). 1095–1110. 7 indexed citations

19.

Ruan, Wen-Qi, et al.. (2021). The influence of the COVID-19 pandemic on tourism demand for destinations: an analysis of spatial heterogeneity from a multi-scale perspective. Asia Pacific Journal of Tourism Research. 26(7). 793–810. 39 indexed citations

20.

Zhang, Shu-Ning, et al.. (2021). National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning. SAGE Open. 11(3). 29 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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