Jason Ho

748 total citations
13 papers, 527 citations indexed

About

Jason Ho is a scholar working on Marketing, Visual Arts and Performing Arts and Communication. According to data from OpenAlex, Jason Ho has authored 13 papers receiving a total of 527 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 5 papers in Visual Arts and Performing Arts and 3 papers in Communication. Recurrent topics in Jason Ho's work include Art History and Market Analysis (5 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (3 papers). Jason Ho is often cited by papers focused on Art History and Market Analysis (5 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (3 papers). Jason Ho collaborates with scholars based in Canada, United States and Spain. Jason Ho's co-authors include Melanie Dempsey, Charles B. Weinberg, Tirtha Dhar, Robert E. Krider, Cristina Palomares, Guenther Ruhe, Xavier Franch, Chunhua Wu, Jie Liang and Sanjeev Swami and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Consumer Marketing.

In The Last Decade

Jason Ho

13 papers receiving 472 citations

Peers

Jason Ho

SPS

MARKE

ISM

COMMU

OBHRM

Ferrán Sabaté Spain

Sarit Moldovan Israel

Manuela López Spain

Hsin‐Chen Lin Canada

Mitchell J. Lovett United States

Antonio Cañabate Spain

Andrew Lipsman Israel

Ivy L.B. Liu Hong Kong

Erin Steffes United States

Ekin Pehlivan United States

Ferrán Sabaté Spain

Jason Ho

351 ×0.9

SPS

140 ×0.6

MARKE

103 ×1.0

ISM

109 ×1.2

COMMU

40 ×0.6

OBHRM

Citations per year, relative to Jason Ho Jason Ho (= 1×) peers Ferrán Sabaté

Countries citing papers authored by Jason Ho

Since Specialization

Citations

This map shows the geographic impact of Jason Ho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jason Ho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jason Ho more than expected).

Fields of papers citing papers by Jason Ho

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jason Ho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jason Ho. The network helps show where Jason Ho may publish in the future.

Co-authorship network of co-authors of Jason Ho

This figure shows the co-authorship network connecting the top 25 collaborators of Jason Ho. A scholar is included among the top collaborators of Jason Ho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jason Ho. Jason Ho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

1.

Wu, Chunhua, et al.. (2022). Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China. International Journal of Research in Marketing. 39(4). 1253–1274. 3 indexed citations

2.

Ho, Jason, et al.. (2021). Reaching for yield or resiliency? Explaining the shift in Canadian pension plan portfolios. Bank of Canada Research. 1 indexed citations

3.

Palomares, Cristina, et al.. (2020). Requirements Dependency Extraction by Integrating Active Learning with Ontology-Based Retrieval. 78–89. 20 indexed citations

4.

Ho, Jason, et al.. (2018). An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market. Journal of Marketing Research. 55(3). 414–431. 18 indexed citations

5.

Liang, Jie, et al.. (2016). Head pose estimation and its application in TV viewers' behavior analysis. 1. 1–6. 2 indexed citations

6.

Ho, Jason, et al.. (2016). Mere newness: Decline of movie preference over time. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 34(1). 33–46. 6 indexed citations

7.

Ho, Jason, et al.. (2016). Implementing “Marketing Me”. Journal of Marketing Education. 38(2). 83–89. 2 indexed citations

8.

Krider, Robert E., et al.. (2015). Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico. Journal of Advertising Research. 55(1). 22–36. 2 indexed citations

9.

Ho, Jason, et al.. (2011). Television Co-Viewing in Mexico: An Assessment on People Meter Data. Journal of Broadcasting & Electronic Media. 55(4). 448–469. 19 indexed citations

10.

Ho, Jason & Charles B. Weinberg. (2011). Segmenting consumers of pirated movies. Journal of Consumer Marketing. 28(4). 252–260. 20 indexed citations

11.

Eliashberg, Jehoshua, Jason Ho, Dennis Huisman, et al.. (2009). Demand-driven scheduling of movies in a multiplex. International Journal of Research in Marketing. 26(2). 75–88. 2 indexed citations

12.

Ho, Jason & Melanie Dempsey. (2009). Viral marketing: Motivations to forward online content. Journal of Business Research. 63(9-10). 1000–1006. 389 indexed citations

13.

Ho, Jason, Tirtha Dhar, & Charles B. Weinberg. (2009). Playoff payoff: Super Bowl advertising for movies. International Journal of Research in Marketing. 26(3). 168–179. 43 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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