Kaan Varnalı

964 total citations
21 papers, 649 citations indexed

About

Kaan Varnalı is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Kaan Varnalı has authored 21 papers receiving a total of 649 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 10 papers in Information Systems and Management and 6 papers in Marketing. Recurrent topics in Kaan Varnalı's work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (10 papers) and Customer Service Quality and Loyalty (6 papers). Kaan Varnalı is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (10 papers) and Customer Service Quality and Loyalty (6 papers). Kaan Varnalı collaborates with scholars based in Türkiye. Kaan Varnalı's co-authors include Ayşegül Toker, Cengiz Yılmaz and Şebnem Burnaz and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Services Marketing.

In The Last Decade

Kaan Varnalı

19 papers receiving 589 citations

Peers

Kaan Varnalı
Yung‐Cheng Shen Taiwan
Tien Wang Taiwan
Ilsang Ko South Korea
Li‐Chun Hsu Taiwan
Zheshi Bao China
Naveen Amblee India
Julio Jiménez Martínez Spain
Imène Ben Yahia Tunisia
Dah‐Kwei Liou Taiwan
Kay Peters Germany
Yung‐Cheng Shen Taiwan
Kaan Varnalı
Citations per year, relative to Kaan Varnalı Kaan Varnalı (= 1×) peers Yung‐Cheng Shen

Countries citing papers authored by Kaan Varnalı

Since Specialization
Citations

This map shows the geographic impact of Kaan Varnalı's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kaan Varnalı with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kaan Varnalı more than expected).

Fields of papers citing papers by Kaan Varnalı

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kaan Varnalı. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kaan Varnalı. The network helps show where Kaan Varnalı may publish in the future.

Co-authorship network of co-authors of Kaan Varnalı

This figure shows the co-authorship network connecting the top 25 collaborators of Kaan Varnalı. A scholar is included among the top collaborators of Kaan Varnalı based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kaan Varnalı. Kaan Varnalı is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Varnalı, Kaan, et al.. (2021). Customer responses to service failures on social media. Journal of Services Marketing. 36(5). 691–709. 7 indexed citations
2.
Varnalı, Kaan, Ayşegül Toker, & Cengiz Yılmaz. (2019). Mobile Marketing: Fundamentals and Strategy.
3.
Varnalı, Kaan. (2019). Online behavioral advertising: An integrative review. Journal of Marketing Communications. 27(1). 93–114. 62 indexed citations
4.
Varnalı, Kaan, et al.. (2018). Effectiveness of online behavioral targeting: A psychological perspective. Electronic Commerce Research and Applications. 33. 100819–100819. 44 indexed citations
5.
Varnalı, Kaan. (2018). Understanding customer journey from the lenses of complexity theory. Service Industries Journal. 39(11-12). 820–835. 49 indexed citations
6.
Varnalı, Kaan, et al.. (2017). The Match-Up Hypothesis Revisited: A Social Psychological Perspective. International journal of communication. 11. 23. 10 indexed citations
7.
Yılmaz, Cengiz, et al.. (2016). An asymmetric configural model approach for understanding complainer emotions and loyalty. Journal of Business Research. 69(9). 3659–3672. 6 indexed citations
8.
Yılmaz, Cengiz, et al.. (2015). How do firms benefit from customer complaints?. Journal of Business Research. 69(2). 944–955. 43 indexed citations
9.
Varnalı, Kaan & Ayşegül Toker. (2015). Self-Disclosure on Social Networking Sites. Social Behavior and Personality An International Journal. 43(1). 1–13. 45 indexed citations
10.
Varnalı, Kaan, et al.. (2014). A social influence perspective on expressive political participation in Twitter: the case of #OccupyGezi. Information Communication & Society. 18(1). 1–16. 61 indexed citations
11.
Varnalı, Kaan, et al.. (2014). A Future of “Happiness”: Can Markets Be Co-evolved?. Society. 51(6). 665–669. 1 indexed citations
12.
Varnalı, Kaan, et al.. (2014). The Effects of Teaching Style and Internet Self-Efficacy on Instructors' Attitudes toward Online Education in Higher Education. 3 indexed citations
13.
Varnalı, Kaan, et al.. (2014). Information Technology and Non-traditional Work Arrangements: Employee Preferences. İktisat İşletme ve Finans. 29(339). 2 indexed citations
14.
Varnalı, Kaan. (2012). SMS advertising: How message relevance is linked to the attitude toward the brand?. Journal of Marketing Communications. 20(5). 339–351. 29 indexed citations
15.
Varnalı, Kaan, Cengiz Yılmaz, & Ayşegül Toker. (2012). Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electronic Commerce Research and Applications. 11(6). 570–581. 66 indexed citations
16.
Varnalı, Kaan. (2011). Personality Traits and Consumer Behavior in the Mobile Context. International Journal of E-Services and Mobile Applications. 3(4). 1–20. 4 indexed citations
17.
Varnalı, Kaan, et al.. (2011). Value-Based Analysis of Mobile Tagging. International Journal of E-Business Research. 7(1). 93–104. 1 indexed citations
18.
Toker, Ayşegül, Kaan Varnalı, & Cengiz Yılmaz. (2011). Mobile marketing at Turkcell: Turkey's leading mobile operator. Emerald Emerging Markets Case Studies. 1(1). 1–9.
19.
Varnalı, Kaan. (2010). The Impact of the Internet on Marketing Strategy. International Journal of E-Business Research. 6(4). 38–51. 6 indexed citations
20.
Varnalı, Kaan & Ayşegül Toker. (2009). Mobile marketing research: The-state-of-the-art. International Journal of Information Management. 30(2). 144–151. 199 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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