Abhilasha Mehta
- Marketing top 2%
- Sociology and Political Science top 5%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Gender Studies top 10%
- Co-authors
- Scott C. Purvis
- Topics
- Digital Marketing and Social Media (3 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)Emotions and Moral Behavior (1 paper)
- Journals
- Journal of Advertising ResearchUMI eBooks
- Partner nations
- United States
In The Last Decade
Abhilasha Mehta
6 papers receiving 548 citations
Peers
Comparison fields: 5 of 70
- Marketing 456
- Sociology and Political Science 372
- Information Systems and Management 110
- Organizational Behavior and Human Resource Management 77
- Gender Studies 71
Countries citing papers authored by Abhilasha Mehta
This map shows the geographic impact of Abhilasha Mehta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Abhilasha Mehta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Abhilasha Mehta more than expected).
Fields of papers citing papers by Abhilasha Mehta
This network shows the impact of papers produced by Abhilasha Mehta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Abhilasha Mehta. The network helps show where Abhilasha Mehta may publish in the future.
Co-authorship network of co-authors of Abhilasha Mehta
This figure shows the co-authorship network connecting the top 25 collaborators of Abhilasha Mehta. A scholar is included among the top collaborators of Abhilasha Mehta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Abhilasha Mehta. Abhilasha Mehta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 104 | |
| 2 | 50 | |
| 3 | 305 | |
| 4 | Using Self-Concept to Assess Advertising Effectiveness | 97 |
| 5 | 8 | |
| 6 | 74 | |
| 7 | Celebrity advertising : a cognitive response approach | 1 |
About Abhilasha Mehta
Abhilasha Mehta is a scholar working on Marketing, History and Philosophy of Science and Management of Technology and Innovation, having authored 7 papers that have together received 639 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Emotions and Moral Behavior (1 paper). The work is most often cited by research in Marketing (456 citations), Information Systems and Management (110 citations) and Sociology and Political Science (372 citations). Abhilasha Mehta has collaborated with scholars based in United States. Frequent co-authors include Scott C. Purvis. Their work appears in journals such as Journal of Advertising Research and UMI eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.