Hyowon Hyun

1.3k citations
34 papers · 897 indexed · h-index 14
Topics
Digital Marketing and Social Media (18 papers)Consumer Behavior in Brand Consumption and Identification (12 papers)Customer Service Quality and Loyalty (12 papers)
Journals
SHILAP Revista de lepidopterologíaFrontiers in PsychologyJournal of Retailing and Consumer Services

In The Last Decade

Hyowon Hyun

30 papers receiving 853 citations

Peers

Hyowon Hyun
Comparison fields: 5 of 79
  • Sociology and Political Science 549
  • Marketing 493
  • Information Systems and Management 311
  • Organizational Behavior and Human Resource Management 228
  • Social Psychology 79
Replace Gwarlann de Kerviler with:
Gwarlann de Kerviler France
Ju‐Young M. Kang United States
Mark Brown Australia
Michael W. Preis South Korea
José Luis Munuera Spain
Cristiane Pizzutti dos Santos Brazil
S. Umit Kucuk United States
Rajat Roy Australia
Michael L. Capella United States
Robin Pentecost Australia
Hyowon Hyun relative to Gwarlann de Kerviler France Gwarlann de Kerviler's profile →
Citations per field
00.5×1.5×2.1×
Gwarlann de Kerviler · 1×
Citations per year

Countries citing papers authored by Hyowon Hyun

Since Specialization
Citations

This map shows the geographic impact of Hyowon Hyun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyowon Hyun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyowon Hyun more than expected).

Fields of papers citing papers by Hyowon Hyun

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyowon Hyun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyowon Hyun. The network helps show where Hyowon Hyun may publish in the future.

Co-authorship network of co-authors of Hyowon Hyun

This figure shows the co-authorship network connecting the top 25 collaborators of Hyowon Hyun. A scholar is included among the top collaborators of Hyowon Hyun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyowon Hyun. Hyowon Hyun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 1
3 21
4 17
5 5
6 18
7 10
8 1
9 15
10 13
11 13
12 6
13 3
14 1
15 37
16 1
17 1
18 5
19 58
20 1

About Hyowon Hyun

Hyowon Hyun is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 34 papers that have together received 897 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (12 papers). The work is most often cited by research in Marketing (493 citations), Information Systems and Management (311 citations) and Organizational Behavior and Human Resource Management (228 citations). Hyowon Hyun has collaborated with scholars based in South Korea, United States and Canada. Frequent co-authors include Jungkun Park, Toulany Thavisay, Younghee Lee, Jiseon Ahn, Taeshik Gong, Matthew Hawkins, Hyunjin Kim, Michael Cottingham, Donghun Lee and Jihoon Jhang. Their work appears in journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Journal of Retailing and Consumer Services.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026