Hsin‐Hsien Liu

696 total citations
35 papers, 516 citations indexed

About

Hsin‐Hsien Liu is a scholar working on General Decision Sciences, Marketing and Applied Psychology. According to data from OpenAlex, Hsin‐Hsien Liu has authored 35 papers receiving a total of 516 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in General Decision Sciences, 17 papers in Marketing and 10 papers in Applied Psychology. Recurrent topics in Hsin‐Hsien Liu's work include Decision-Making and Behavioral Economics (18 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (10 papers). Hsin‐Hsien Liu is often cited by papers focused on Decision-Making and Behavioral Economics (18 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (10 papers). Hsin‐Hsien Liu collaborates with scholars based in Taiwan and United Kingdom. Hsin‐Hsien Liu's co-authors include Hsuan‐Yi Chou, Yi-Min Chen, Andrew M. Colman, Jung‐Hua Chang, Weihua Chen, Yimin Chen, Shufang Liu, Chien-Ming Tseng, Hsin‐Yi Wu and Ying‐Feng Kuo and has published in prestigious journals such as Journal of Business Research, Sustainability and Psychology and Marketing.

In The Last Decade

Hsin‐Hsien Liu

34 papers receiving 500 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hsin‐Hsien Liu Taiwan 15 206 140 95 84 75 35 516
Maryanne M. Mowen United States 10 123 0.6× 76 0.5× 51 0.5× 56 0.7× 78 1.0× 26 626
A. Yeşim Orhun United States 11 285 1.4× 74 0.5× 26 0.3× 81 1.0× 161 2.1× 28 505
Pierre Desmet France 11 276 1.3× 37 0.3× 60 0.6× 117 1.4× 88 1.2× 43 482
Nicolaos E. Synodinos United States 10 174 0.8× 30 0.2× 35 0.4× 109 1.3× 23 0.3× 21 403
Tobias Kraemer Germany 10 233 1.1× 9 0.1× 194 2.0× 241 2.9× 37 0.5× 19 649
Narayan Janakiraman United States 9 380 1.8× 18 0.1× 106 1.1× 164 2.0× 50 0.7× 15 564
Nicholas G. Rupp United States 13 80 0.4× 22 0.2× 16 0.2× 80 1.0× 144 1.9× 36 601
Paolo Boccardelli Italy 11 48 0.2× 11 0.1× 55 0.6× 40 0.5× 85 1.1× 33 480
Mauro Capestro Italy 12 152 0.7× 6 0.0× 46 0.5× 88 1.0× 83 1.1× 26 518
Reinhard Kunz Germany 10 64 0.3× 11 0.1× 40 0.4× 117 1.4× 37 0.5× 33 309

Countries citing papers authored by Hsin‐Hsien Liu

Since Specialization
Citations

This map shows the geographic impact of Hsin‐Hsien Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hsin‐Hsien Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hsin‐Hsien Liu more than expected).

Fields of papers citing papers by Hsin‐Hsien Liu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hsin‐Hsien Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hsin‐Hsien Liu. The network helps show where Hsin‐Hsien Liu may publish in the future.

Co-authorship network of co-authors of Hsin‐Hsien Liu

This figure shows the co-authorship network connecting the top 25 collaborators of Hsin‐Hsien Liu. A scholar is included among the top collaborators of Hsin‐Hsien Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hsin‐Hsien Liu. Hsin‐Hsien Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2025). The Impact of Regulatory Focus on the Inaction Inertia Effect. Psychology and Marketing. 42(7). 1779–1794. 1 indexed citations
2.
Kuo, Ying‐Feng, et al.. (2024). Inaction inertia in online shopping: impact of promotional formats and sequence. Journal of Consumer Marketing. 41(4). 439–458.
3.
Liu, Hsin‐Hsien, et al.. (2022). The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting. Journal of Behavioral Decision Making. 35(4). 7 indexed citations
4.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2020). Effects of comparability of promotions on inaction inertia. Marketing Intelligence & Planning. 39(1). 125–139. 5 indexed citations
5.
Liu, Hsin‐Hsien, et al.. (2019). The Travel Time Prediction by Machine Learning Methods with Traffic Data in Chiayi City, Taiwan. 257–260. 1 indexed citations
6.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2018). Promotional formats and inaction inertia. Journal of Economic Psychology. 66. 22–32. 17 indexed citations
7.
8.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2018). The impact of different product formats on inaction inertia. The Journal of Social Psychology. 159(5). 546–560. 10 indexed citations
9.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2018). The effects of promotional package frames and price strategies on inaction inertia. Psychology and Marketing. 36(3). 214–228. 20 indexed citations
10.
Chen, Yimin, et al.. (2017). Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach. Psychology and Marketing. 34(12). 1101–1108. 25 indexed citations
11.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2016). Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions. The Journal of Marketing Theory and Practice. 24(4). 422–441. 9 indexed citations
12.
Liu, Hsin‐Hsien, et al.. (2016). A comprehensive analysis of factors leading to speeding offenses among large-truck drivers. Transportation Research Part F Traffic Psychology and Behaviour. 38. 171–181. 42 indexed citations
13.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2016). The Selection of Freebies and the Preference for Freebie Promotions—A Perspective on Item Characteristics. Journal of Behavioral Decision Making. 30(2). 420–434. 14 indexed citations
14.
Liu, Hsin‐Hsien, et al.. (2015). Sales framing, mental accounting, and discount assignments. Asia Pacific Management Review. 20(4). 201–209. 13 indexed citations
15.
Chen, Yi-Min, et al.. (2015). A preemptive power to offensive patent litigation strategy: Value creation, transaction costs and organizational slack. Journal of Business Research. 69(5). 1634–1638. 25 indexed citations
16.
Chen, Yi-Min, et al.. (2015). A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOs. Journal of Business Research. 68(7). 1539–1543. 25 indexed citations
17.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2014). Relationship Types and the Sunk Cost Effect. Asia Pacific Management Review. 19(3). 1 indexed citations
18.
Liu, Hsin‐Hsien & Hsuan‐Yi Chou. (2014). The effects of promotional frames of sales packages on perceived price increases and repurchase intentions. International Journal of Research in Marketing. 32(1). 23–33. 43 indexed citations
19.
Liu, Hsin‐Hsien, et al.. (2013). Evaluating Influential Factors in Event Quality Using DEMATEL Method. International Journal of Trade Economics and Finance. 92–97. 6 indexed citations
20.
Liu, Hsin‐Hsien. (2010). Impact of regulatory focus on ambiguity aversion. Journal of Behavioral Decision Making. 24(4). 412–430. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Maryanne M. Mowen Breakdown of academic impact, for papers by A. Yeşim Orhun Breakdown of academic impact, for papers by Pierre Desmet Breakdown of academic impact, for papers by Nicolaos E. Synodinos Breakdown of academic impact, for papers by Tobias Kraemer Breakdown of academic impact, for papers by Narayan Janakiraman Breakdown of academic impact, for papers by Nicholas G. Rupp Breakdown of academic impact, for papers by Paolo Boccardelli Breakdown of academic impact, for papers by Mauro Capestro Breakdown of academic impact, for papers by Reinhard Kunz
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2026