Nai‐Hwa Lien

601 total citations
17 papers, 439 citations indexed

About

Nai‐Hwa Lien is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Nai‐Hwa Lien has authored 17 papers receiving a total of 439 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Nai‐Hwa Lien's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien collaborates with scholars based in Taiwan and Ireland. Nai‐Hwa Lien's co-authors include Hsuan‐Yi Chou, Yi‐Ling Chen, Chien‐Wei Chen, Shufang Liu, Hsiao‐Ching Lee and Douglas M. Stayman and has published in prestigious journals such as Journal of Business Research, The International Journal of Human Resource Management and The Journal of Psychology.

In The Last Decade

Nai‐Hwa Lien

17 papers receiving 408 citations

Peers

Nai‐Hwa Lien
Comparison fields: 5 of 62
  • Marketing 210
  • Sociology and Political Science 186
  • Gender Studies 93
  • Organizational Behavior and Human Resource Management 90
  • Literature and Literary Theory 82
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Citations per field, relative to Nai‐Hwa Lien
Nai‐Hwa Lien · 1×
Citations per year, relative to Nai‐Hwa Lien
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Countries citing papers authored by Nai‐Hwa Lien

Since Specialization
Citations

This map shows the geographic impact of Nai‐Hwa Lien's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nai‐Hwa Lien with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nai‐Hwa Lien more than expected).

Fields of papers citing papers by Nai‐Hwa Lien

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nai‐Hwa Lien. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nai‐Hwa Lien. The network helps show where Nai‐Hwa Lien may publish in the future.

Co-authorship network of co-authors of Nai‐Hwa Lien

This figure shows the co-authorship network connecting the top 25 collaborators of Nai‐Hwa Lien. A scholar is included among the top collaborators of Nai‐Hwa Lien based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nai‐Hwa Lien. Nai‐Hwa Lien is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
# Work Indexed citations
1 15
2 4
3 6
4 20
5 20
6 45
7 4
8 6
9 38
10 115
11 8
12 12
13 34
14
The Effects of Service Quality Dimensions on Customer Satisfaction ACRoss Different Service Types: Alternative Differentiation As a Moderator
21
15 46
16
Elaboration Likelihood Model in Consumer Research: A Review
43
17
Memory-Based Judgments: the Roles of Information Typicality and Processing Ability
2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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