Ruijuan Wu

553 total citations
24 papers, 380 citations indexed

About

Ruijuan Wu is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ruijuan Wu has authored 24 papers receiving a total of 380 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 13 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Ruijuan Wu's work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers). Ruijuan Wu is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (7 papers). Ruijuan Wu collaborates with scholars based in China, United States and Taiwan. Ruijuan Wu's co-authors include Cheng Lu Wang, Yan Li, Liying Zhou, Xin Tong, Heng‐Hui Wu, Dongjin Li, Jing Wen, Yuqi Cai, Yan Li and Shuai Chen and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Ruijuan Wu

22 papers receiving 365 citations

Peers

Ruijuan Wu
Daniela Langaro Portugal
Soobin Seo United States
Janet Hernández‐Méndez Spain
Xinyu Jiang China
Chris Zhu Macao
Aleck C. H. Lin Australia
Valentina Mazzoli Italy
Na Su United States
Martin Yongho Hyun South Korea
Daniela Langaro Portugal
Ruijuan Wu
Citations per year, relative to Ruijuan Wu Ruijuan Wu (= 1×) peers Daniela Langaro

Countries citing papers authored by Ruijuan Wu

Since Specialization
Citations

This map shows the geographic impact of Ruijuan Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruijuan Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruijuan Wu more than expected).

Fields of papers citing papers by Ruijuan Wu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ruijuan Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruijuan Wu. The network helps show where Ruijuan Wu may publish in the future.

Co-authorship network of co-authors of Ruijuan Wu

This figure shows the co-authorship network connecting the top 25 collaborators of Ruijuan Wu. A scholar is included among the top collaborators of Ruijuan Wu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ruijuan Wu. Ruijuan Wu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wu, Ruijuan & Linlin Huang. (2025). Formal or informal? Which language do merchants use to reply to negative online reviews?. Journal of Retailing and Consumer Services. 89. 104619–104619.
2.
Li, Yan, et al.. (2024). Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers’ cognition regarding preference heterogeneity. Electronic Commerce Research and Applications. 64. 101360–101360. 1 indexed citations
3.
Wu, Ruijuan, et al.. (2024). Effects of virtual makeups' perceived augmentation on consumers' perceived value. Asia Pacific Journal of Marketing and Logistics. 37(2). 365–381. 3 indexed citations
4.
Wu, Ruijuan, et al.. (2023). Awe or excitement? The interaction effects of image emotion and scenic spot type on the perception of helpfulness. Journal of Hospitality and Tourism Management. 58. 76–84. 11 indexed citations
5.
Li, Yan, et al.. (2023). The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention. Journal of Global Information Management. 31(1). 1–17. 2 indexed citations
6.
Wu, Ruijuan, et al.. (2023). The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios. Journal of Research in Interactive Marketing. 17(5). 714–733. 61 indexed citations
7.
Wu, Ruijuan, et al.. (2022). Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China. Journal of Retailing and Consumer Services. 70. 103152–103152. 9 indexed citations
8.
Wu, Ruijuan & Yan Li. (2021). The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer. Asia Pacific Journal of Marketing and Logistics. 33(8). 1844–1860. 10 indexed citations
9.
Wu, Ruijuan, et al.. (2021). The effect of the angry emoji position on consumers’ perception of the sender’s anger. Acta Psychologica Sinica. 53(10). 1133–1145. 3 indexed citations
10.
Li, Yan, Ruijuan Wu, & Dongjin Li. (2020). The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing. Online Information Review. 44(5). 977–994. 8 indexed citations
11.
Wu, Ruijuan, et al.. (2020). Is a smiling model better? A study based on apparel e-retailers. 3(1). 81–98. 1 indexed citations
12.
Wu, Ruijuan, Heng‐Hui Wu, & Cheng Lu Wang. (2020). Why is a picture ‘worth a thousand words’? Pictures as information in perceived helpfulness of online reviews. International Journal of Consumer Studies. 45(3). 364–378. 46 indexed citations
13.
14.
Wu, Ruijuan, et al.. (2019). The effects of online store informativeness and entertainment on consumers’ approach behaviors. Asia Pacific Journal of Marketing and Logistics. 32(6). 1327–1342. 25 indexed citations
15.
Tian, Daike, et al.. (2017). Occurrence and characteristics of natural hybridization in Begonia in China. Biodiversity Science. 25(6). 654–674. 7 indexed citations
16.
Wu, Ruijuan & Cheng Lu Wang. (2017). The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth. European Journal of Marketing. 51(11/12). 1799–1816. 19 indexed citations
17.
18.
Li, Dongjin, Yan Li, & Ruijuan Wu. (2013). Consumer Aesthetic Experience in Product Design. Advances in Psychological Science. 21(2). 336–346. 13 indexed citations
19.
Wu, Ruijuan. (2012). A Study of the Influence of Product Price Information on Compromise Effects in Online Shopping. Contemporary Finance and Economics. 1 indexed citations
20.
Wu, Ruijuan, et al.. (2010). The Study on Chinese Rural Consumers' Purchase Intention for "Home Appliances Going to the Countryside". Zhongguo ruankexue. 40–52. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026