Hakil Moon

775 total citations
18 papers, 535 citations indexed

About

Hakil Moon is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Hakil Moon has authored 18 papers receiving a total of 535 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Hakil Moon's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (3 papers). Hakil Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (3 papers). Hakil Moon collaborates with scholars based in United States, South Korea and China. Hakil Moon's co-authors include Kyung Hoon Kim, Shuman Wang, Xiaolei Yu, Chunlin Yuan, Sang Kyun Kim, Jean L. Johnson, Babu John Mariadoss, David E. Sprott, Douglas R. Miller and Sung Hyun Kim and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management.

In The Last Decade

Hakil Moon

18 papers receiving 513 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hakil Moon United States 12 291 259 98 89 88 18 535
Nirma Sadamali Jayawardena India 13 144 0.5× 238 0.9× 108 1.1× 63 0.7× 55 0.6× 39 607
Mona Mrad Lebanon 12 426 1.5× 394 1.5× 76 0.8× 41 0.5× 84 1.0× 21 648
Holly A. Syrdal United States 9 359 1.2× 367 1.4× 133 1.4× 53 0.6× 97 1.1× 15 607
Xiaoning Liang Ireland 13 157 0.5× 183 0.7× 110 1.1× 81 0.9× 64 0.7× 23 443
Robin Pentecost Australia 11 443 1.5× 358 1.4× 149 1.5× 59 0.7× 98 1.1× 22 714
Suresh Sood Australia 8 284 1.0× 267 1.0× 40 0.4× 67 0.8× 74 0.8× 23 528
Natalia Yannopoulou United Kingdom 14 475 1.6× 444 1.7× 88 0.9× 124 1.4× 146 1.7× 29 799
Chang‐Hyun Jin South Korea 17 326 1.1× 409 1.6× 251 2.6× 111 1.2× 141 1.6× 52 835
Rachel Ashman United Kingdom 10 318 1.1× 277 1.1× 56 0.6× 37 0.4× 110 1.3× 21 589
Sarit Moldovan Israel 7 233 0.8× 342 1.3× 93 0.9× 64 0.7× 76 0.9× 14 561

Countries citing papers authored by Hakil Moon

Since Specialization
Citations

This map shows the geographic impact of Hakil Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hakil Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hakil Moon more than expected).

Fields of papers citing papers by Hakil Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hakil Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hakil Moon. The network helps show where Hakil Moon may publish in the future.

Co-authorship network of co-authors of Hakil Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Hakil Moon. A scholar is included among the top collaborators of Hakil Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hakil Moon. Hakil Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Wang, Shuman, et al.. (2025). Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service. International Journal of Consumer Studies. 49(2). 7 indexed citations
2.
Moon, Hakil, et al.. (2025). Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation. Journal of Business and Industrial Marketing. 40(5). 1146–1159. 3 indexed citations
3.
Wang, Shuman, et al.. (2024). The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation. Asia Pacific Journal of Marketing and Logistics. 36(6). 1520–1537. 8 indexed citations
4.
Yuan, Chunlin, et al.. (2024). The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts. Asia Pacific Journal of Marketing and Logistics. 37(3). 594–612. 6 indexed citations
5.
Moon, Hakil, Anthony Di Benedetto, & Sang Kyun Kim. (2022). The effect of network tie position on a firm’s innovation performance. Journal of Business Research. 144. 821–829. 17 indexed citations
6.
Yuan, Chunlin, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, & Hakil Moon. (2021). The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising. 40(6). 922–944. 72 indexed citations
7.
Kim, Kyung Hoon & Hakil Moon. (2021). Innovative digital marketing management in B2B markets. Industrial Marketing Management. 95. 1–4. 15 indexed citations
8.
Yuan, Chunlin, Hakil Moon, Shuman Wang, Xiaolei Yu, & Kyung Hoon Kim. (2020). Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform. Industrial Marketing Management. 92. 101–110. 70 indexed citations
9.
Moon, Hakil, et al.. (2020). Third-party organization endorsement impacts on perceived value and B2B customer loyalty. Industrial Marketing Management. 90. 221–230. 33 indexed citations
10.
Zhang, Hao, Xiaoning Liang, & Hakil Moon. (2020). Fashion cewebrity involvement in new product development: Scale development and an empirical study. Journal of Business Research. 120. 321–329. 27 indexed citations
11.
Kim, Sang Jin, et al.. (2019). SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY. Global Fashion Management Conference. 2019. 489–489. 1 indexed citations
12.
Moon, Hakil, et al.. (2019). The influence of parasocial relationship in fashion web on customer equity. Journal of Business Research. 130. 610–617. 72 indexed citations
13.
Moon, Hakil, Jean L. Johnson, Babu John Mariadoss, & John B. Cullen. (2018). Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes. International Journal of Innovation and Technology Management. 15(1). 1850004–1850004. 19 indexed citations
14.
Moon, Hakil, Babu John Mariadoss, & Jean L. Johnson. (2017). Collaboration with higher education institutions for successful firm innovation. Journal of Business Research. 99. 534–541. 48 indexed citations
15.
Moon, Hakil, Babu John Mariadoss, & Jean L. Johnson. (2016). COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION. 255–259. 2 indexed citations
16.
Moon, Hakil & David E. Sprott. (2016). Ingredient branding for a luxury brand: The role of brand and product fit. Journal of Business Research. 69(12). 5768–5774. 34 indexed citations
17.
Moon, Hakil, et al.. (2014). The Importance of an Innovative Product Design on Customer Behavior: Development and Validation of a Scale. Journal of Product Innovation Management. 32(2). 224–232. 60 indexed citations
18.
Moon, Hakil, Douglas R. Miller, & Sung Hyun Kim. (2012). Product Design Innovation and Customer Value: Cross‐Cultural Research in theUnitedStates andKorea. Journal of Product Innovation Management. 30(1). 31–43. 41 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026