Hakil Moon
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 3
- Service and Product Innovation 2
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- Digital Marketing and Social Media 9
- Co-authors
- Kyung Hoon Kim (6 shared papers)Shuman Wang (7 shared papers)Xiaolei Yu (3 shared papers)Chunlin Yuan (4 shared papers)Sang Kyun Kim (2 shared papers)Babu John Mariadoss (3 shared papers)Jean L. Johnson (3 shared papers)David E. Sprott (1 shared paper)
- Journals
- Journal of Business Research (5 papers)Industrial Marketing Management (3 papers)Journal of Product Innovation Management (2 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)International Journal of Consumer Studies (1 paper)
- Partner nations
- United StatesSouth KoreaChina
In The Last Decade
Hakil Moon
18 papers receiving 513 citations
Peers
Comparison fields: 5 of 67
- Marketing 291
- Information Systems and Management 98
- Organizational Behavior and Human Resource Management 88
- Business and International Management 16
- Human-Computer Interaction 38
Countries citing papers authored by Hakil Moon
This map shows the geographic impact of Hakil Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hakil Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hakil Moon more than expected).
Fields of papers citing papers by Hakil Moon
This network shows the impact of papers produced by Hakil Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hakil Moon. The network helps show where Hakil Moon may publish in the future.
Co-authors
The 16 scholars most cited alongside Hakil Moon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 72 | |
| 2 | 2019 | 72 | |
| 3 | 2020 | 70 | |
| 4 | 2014 | 60 | |
| 5 | 2017 | 48 | |
| 6 | 2012 | 41 | |
| 7 | 2016 | 34 | |
| 8 | 2020 | 33 | |
| 9 | 2020 | 27 | |
| 10 | 2018 | 19 | |
| 11 | 2022 | 17 | |
| 12 | 2021 | 15 | |
| 13 | 2024 | 8 | |
| 14 | 2025 | 7 | |
| 15 | 2024 | 6 | |
| 16 | 2025 | 3 | |
| 17 | 2016 | 2 | |
| 18 | 2019 | 1 |
About Hakil Moon
Hakil Moon is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Organizational Behavior and Human Resource Management and Social Psychology, having authored 18 papers that have together received 535 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (3 papers), Consumer Retail Behavior Studies (3 papers), Innovation and Knowledge Management (3 papers), Technology Adoption and User Behaviour (2 papers), Color perception and design (2 papers) and Service and Product Innovation (2 papers). The work is most often cited by research in Marketing (291 citations), Information Systems and Management (98 citations), Organizational Behavior and Human Resource Management (88 citations), Business and International Management (16 citations) and Human-Computer Interaction (38 citations). Hakil Moon has collaborated with scholars based in United States, South Korea and China. Frequent co-authors include Kyung Hoon Kim, Shuman Wang, Xiaolei Yu, Chunlin Yuan, Sang Kyun Kim, Babu John Mariadoss, Jean L. Johnson, David E. Sprott, Sung Hyun Kim and Douglas R. Miller. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management, Journal of Product Innovation Management, Asia Pacific Journal of Marketing and Logistics and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.