Shuman Wang
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 13
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 5
- Co-authors
- Chunlin Yuan (9 shared papers)Xiaolei Yu (5 shared papers)Xinxing Zhang (4 shared papers)Hakil Moon (7 shared papers)Canhui Lu (3 shared papers)Xiaodong Wu (2 shared papers)Kyung Hoon Kim (4 shared papers)Jie Cao (1 shared paper)
- Journals
- Asia Pacific Journal of Marketing and Logistics (3 papers)International Journal of Consumer Studies (2 papers)Industrial Marketing Management (2 papers)Journal of Business Research (2 papers)International Journal of Heat and Mass Transfer (1 paper)
- Partner nations
- ChinaSouth KoreaUnited States
In The Last Decade
Shuman Wang
27 papers receiving 874 citations
Shuman Wang's Hit Papers
Peers
Comparison fields: 5 of 99
- Marketing 310
- Information Systems and Management 168
- Polymers and Plastics 161
- Human-Computer Interaction 51
- Organizational Behavior and Human Resource Management 91
Countries citing papers authored by Shuman Wang
This map shows the geographic impact of Shuman Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuman Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuman Wang more than expected).
Fields of papers citing papers by Shuman Wang
This network shows the impact of papers produced by Shuman Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuman Wang. The network helps show where Shuman Wang may publish in the future.
Co-authors
The 25 scholars most cited alongside Shuman Wang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 151 | |
| 2 | Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values Hit paper breakdown → | 2021 | 137 |
| 3 | 2015 | 90 | |
| 4 | 2020 | 81 | |
| 5 | 2021 | 72 | |
| 6 | 2019 | 72 | |
| 7 | 2020 | 70 | |
| 8 | 2020 | 61 | |
| 9 | 2020 | 33 | |
| 10 | 2022 | 30 | |
| 11 | 2018 | 25 | |
| 12 | 2022 | 12 | |
| 13 | 2013 | 11 | |
| 14 | 2015 | 9 | |
| 15 | 2024 | 8 | |
| 16 | 2025 | 7 | |
| 17 | 2024 | 6 | |
| 18 | 2021 | 5 | |
| 19 | 2023 | 4 | |
| 20 | 2022 | 4 |
About Shuman Wang
Shuman Wang is a scholar working on Sociology and Political Science, Marketing, Biomedical Engineering, Information Systems and Management and Artificial Intelligence, having authored 31 papers that have together received 904 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (5 papers), AI in Service Interactions (4 papers), Technology Adoption and User Behaviour (4 papers), Conducting polymers and applications (3 papers), Pituitary Gland Disorders and Treatments (3 papers) and Advanced Sensor and Energy Harvesting Materials (3 papers). The work is most often cited by research in Marketing (310 citations), Information Systems and Management (168 citations), Polymers and Plastics (161 citations), Human-Computer Interaction (51 citations) and Organizational Behavior and Human Resource Management (91 citations). Shuman Wang has collaborated with scholars based in China, South Korea and United States. Frequent co-authors include Chunlin Yuan, Xiaolei Yu, Xinxing Zhang, Hakil Moon, Canhui Lu, Xiaodong Wu, Kyung Hoon Kim, Jie Cao, Juran Kim and Zhenming Chen. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, International Journal of Consumer Studies, Industrial Marketing Management, Journal of Business Research and International Journal of Heat and Mass Transfer.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.