Chunlin Yuan

1.6k total citations · 2 hit papers
16 papers, 1.3k citations indexed

About

Chunlin Yuan is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Chunlin Yuan has authored 16 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in Chunlin Yuan's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Sustainable Supply Chain Management (5 papers). Chunlin Yuan is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Sustainable Supply Chain Management (5 papers). Chunlin Yuan collaborates with scholars based in China, South Korea and United States. Chunlin Yuan's co-authors include Shuman Wang, Xiaolei Yu, Taiwen Feng, Gongqian Liang, Jianming Zhang, Wenbo Jiang, Rui Zhu, Hakil Moon, Kyung Hoon Kim and Wantao Yu and has published in prestigious journals such as Journal of Business Research, Sustainability and Industrial Marketing Management.

In The Last Decade

Chunlin Yuan

16 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?

2019 358 citations Jianming Zhang, Gongqian Liang et al. Business Strategy and the Environment profile →
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values

2021 137 citations Chunlin Yuan, Shuman Wang et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Chunlin Yuan China	13	730	526	404	242	192	16	1.3k
Ralf Wagner Germany	20	529 0.7×	454 0.9×	325 0.8×	81 0.3×	217 1.1×	89	1.4k
Margaret L. Sheng Taiwan	17	266 0.4×	518 1.0×	268 0.7×	121 0.5×	171 0.9×	28	1.2k
Hannu Makkonen Finland	20	467 0.6×	564 1.1×	249 0.6×	146 0.6×	94 0.5×	42	1.3k
Elena Candelo Italy	14	369 0.5×	528 1.0×	202 0.5×	271 1.1×	80 0.4×	30	1.3k
Alice Mazzucchelli Italy	16	343 0.5×	475 0.9×	205 0.5×	106 0.4×	94 0.5×	31	1.1k
Jan Hohberger Australia	14	335 0.5×	700 1.3×	269 0.7×	232 1.0×	81 0.4×	20	1.4k
Yi‐Hui Ho Taiwan	17	656 0.9×	716 1.4×	137 0.3×	109 0.5×	239 1.2×	49	1.3k
Syed Abidur Rahman Malaysia	20	389 0.5×	309 0.6×	337 0.8×	182 0.8×	303 1.6×	59	1.3k
Saumya Singh India	18	361 0.5×	222 0.4×	377 0.9×	146 0.6×	160 0.8×	77	1.1k
Sreenivasan Jayashree Malaysia	16	359 0.5×	291 0.6×	325 0.8×	109 0.5×	200 1.0×	64	1.0k

Countries citing papers authored by Chunlin Yuan

Since Specialization

Citations

This map shows the geographic impact of Chunlin Yuan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chunlin Yuan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chunlin Yuan more than expected).

Fields of papers citing papers by Chunlin Yuan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chunlin Yuan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chunlin Yuan. The network helps show where Chunlin Yuan may publish in the future.

Co-authorship network of co-authors of Chunlin Yuan

This figure shows the co-authorship network connecting the top 25 collaborators of Chunlin Yuan. A scholar is included among the top collaborators of Chunlin Yuan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chunlin Yuan. Chunlin Yuan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Wang, Shuman, et al.. (2024). The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation. Asia Pacific Journal of Marketing and Logistics. 36(6). 1520–1537. 8 indexed citations

Yuan, Chunlin, et al.. (2024). The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts. Asia Pacific Journal of Marketing and Logistics. 37(3). 594–612. 6 indexed citations

Zhang, Xiaorui, Chunlin Yuan, Wei Sun, & Sunil Kumar Jha. (2023). Image Emotion Classification Network Based on Multilayer Attentional Interaction, Adaptive Feature Aggregation. Computers, materials & continua/Computers, materials & continua (Print). 75(2). 4273–4291. 3 indexed citations

Yuan, Chunlin, et al.. (2022). Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism. Asia Pacific Journal of Marketing and Logistics. 35(2). 398–413. 30 indexed citations

Yuan, Chunlin, Shuman Wang, & Yue Liu. (2022). AI service impacts on brand image and customer equity: empirical evidence from China. Journal of Brand Management. 30(1). 61–76. 12 indexed citations

Yuan, Chunlin, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim, & Hakil Moon. (2021). The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising. 40(6). 922–944. 72 indexed citations

Yuan, Chunlin, et al.. (2021). Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. Journal of Retailing and Consumer Services. 65. 102878–102878. 137 indexed citations breakdown →

Yuan, Chunlin, Hakil Moon, Shuman Wang, Xiaolei Yu, & Kyung Hoon Kim. (2020). Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform. Industrial Marketing Management. 92. 101–110. 70 indexed citations

Ji, Lei, Chunlin Yuan, Taiwen Feng, & Chen Wang. (2020). Achieving the environmental profits of green supplier integration: The roles of supply chain resilience and knowledge combination. Sustainable Development. 28(4). 978–989. 52 indexed citations

10.

Yu, Xiaolei, Chunlin Yuan, Juran Kim, & Shuman Wang. (2020). A new form of brand experience in online social networks: An empirical analysis. Journal of Business Research. 130. 426–435. 61 indexed citations

11.

Yuan, Chunlin, Shuman Wang, & Xiaolei Yu. (2020). The impact of food traceability system on consumer perceived value and purchase intention in China. Industrial Management & Data Systems. 120(4). 810–824. 81 indexed citations

12.

Zhang, Jianming, Gongqian Liang, Taiwen Feng, Chunlin Yuan, & Wenbo Jiang. (2019). Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?. Business Strategy and the Environment. 29(1). 39–53. 358 indexed citations breakdown →

13.

Zhu, Rui, et al.. (2019). Embracing green innovation via green supply chain learning: The moderating role of green technology turbulence. Sustainable Development. 28(1). 155–168. 124 indexed citations

14.

Yu, Xiaolei & Chunlin Yuan. (2019). How consumers’ brand experience in social media can improve brand perception and customer equity. Asia Pacific Journal of Marketing and Logistics. 31(5). 1233–1251. 109 indexed citations

15.

Yu, Wantao, Roberto Chávez, Mark Jacobs, Chee Yew Wong, & Chunlin Yuan. (2019). Environmental scanning, supply chain integration, responsiveness, and operational performance. International Journal of Operations & Production Management. 39(5). 787–814. 90 indexed citations

16.

Yuan, Chunlin, et al.. (2015). The Influence of Environmental Management Practices and Supply Chain Integration on Technological Innovation Performance—Evidence from China’s Manufacturing Industry. Sustainability. 7(11). 15342–15361. 57 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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