Anand Kumar

687 total citations
8 papers, 494 citations indexed

About

Anand Kumar is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Anand Kumar has authored 8 papers receiving a total of 494 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 6 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Anand Kumar's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Social and Intergroup Psychology (2 papers). Anand Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Social and Intergroup Psychology (2 papers). Anand Kumar collaborates with scholars based in United States and India. Anand Kumar's co-authors include Gordon C. Bruner, David J. Ortinau, James Stock, Tracy Harmon and Soham Sahoo and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Advertising Research and Journal of Consumer Behaviour.

In The Last Decade

Anand Kumar

8 papers receiving 446 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Anand Kumar United States 5 341 293 219 96 35 8 494
D. Veena Parboteeah United States 6 447 1.3× 462 1.6× 399 1.8× 136 1.4× 38 1.1× 6 742
Andrew E. Wilson United States 7 301 0.9× 291 1.0× 153 0.7× 126 1.3× 48 1.4× 9 507
Nigel Hollis United States 6 376 1.1× 425 1.5× 121 0.6× 123 1.3× 25 0.7× 13 598
Jinqi Men China 7 470 1.4× 480 1.6× 339 1.5× 93 1.0× 36 1.0× 10 735
Ray L. Benedicktus United States 7 278 0.8× 255 0.9× 157 0.7× 156 1.6× 27 0.8× 7 457
Echo Huang Taiwan 10 370 1.1× 196 0.7× 311 1.4× 112 1.2× 15 0.4× 26 602
Selmar Meents Netherlands 9 370 1.1× 187 0.6× 310 1.4× 163 1.7× 31 0.9× 18 612
Dimitris Drossos Greece 11 375 1.1× 256 0.9× 296 1.4× 80 0.8× 10 0.3× 17 512

Countries citing papers authored by Anand Kumar

Since Specialization
Citations

This map shows the geographic impact of Anand Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anand Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anand Kumar more than expected).

Fields of papers citing papers by Anand Kumar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anand Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anand Kumar. The network helps show where Anand Kumar may publish in the future.

Co-authorship network of co-authors of Anand Kumar

This figure shows the co-authorship network connecting the top 25 collaborators of Anand Kumar. A scholar is included among the top collaborators of Anand Kumar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anand Kumar. Anand Kumar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

8 of 8 papers shown
1.
Kumar, Anand & Soham Sahoo. (2023). Caste, gender, and intersectionality in stream choice: evidence from higher secondary education in India. Education Economics. 32(1). 20–46. 1 indexed citations
2.
Kumar, Anand, et al.. (2013). When multiple identities compete: The role of centrality in self‐brand connections. Journal of Consumer Behaviour. 12(6). 483–495. 36 indexed citations
3.
Harmon, Tracy, Anand Kumar, & David J. Ortinau. (2009). Multiple Motives, Multiple Selves: What Motivates Consumption. ACR North American Advances. 1 indexed citations
4.
Harmon, Tracy, Anand Kumar, & David J. Ortinau. (2009). When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-Brand Connections. ACR North American Advances. 2 indexed citations
5.
Bruner, Gordon C. & Anand Kumar. (2007). Attitude toward Location-based Advertising. Journal of Interactive Advertising. 7(2). 3–15. 125 indexed citations
6.
Bruner, Gordon C. & Anand Kumar. (2007). Gadget lovers. Journal of the Academy of Marketing Science. 35(3). 329–339. 85 indexed citations
7.
Kumar, Anand, et al.. (2001). Culture in the World-System: An Interview with Immanuel Wallerstein. Social Identities. 7(2). 221–231. 6 indexed citations
8.
Bruner, Gordon C., et al.. (2000). Webpage Background and Viewer Attitudes. Journal of Advertising Research. 40(1-2). 1–6. 238 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by D. Veena Parboteeah Breakdown of academic impact, for papers by Andrew E. Wilson Breakdown of academic impact, for papers by Nigel Hollis Breakdown of academic impact, for papers by Jinqi Men Breakdown of academic impact, for papers by Ray L. Benedicktus Breakdown of academic impact, for papers by Echo Huang Breakdown of academic impact, for papers by Selmar Meents Breakdown of academic impact, for papers by Dimitris Drossos
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2026