Brian S. Gordon

1.2k total citations
36 papers, 805 citations indexed

About

Brian S. Gordon is a scholar working on Gender Studies, Sociology and Political Science and Marketing. According to data from OpenAlex, Brian S. Gordon has authored 36 papers receiving a total of 805 indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Gender Studies, 25 papers in Sociology and Political Science and 15 papers in Marketing. Recurrent topics in Brian S. Gordon's work include Sports, Gender, and Society (25 papers), Sport and Mega-Event Impacts (18 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers). Brian S. Gordon is often cited by papers focused on Sports, Gender, and Society (25 papers), Sport and Mega-Event Impacts (18 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers). Brian S. Gordon collaborates with scholars based in United States, Japan and United Kingdom. Brian S. Gordon's co-authors include Masayuki Yoshida, Bob Heere, Makoto Nakazawa, Rui Biscaia, Jeffrey James, Brent D. Oja, Naoyuki Fujiwara, Michael Naylor, Piotr S. Bobkowski and Sebastian Uhrich and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Consumer Marketing and Electronic Commerce Research and Applications.

In The Last Decade

Brian S. Gordon

34 papers receiving 771 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Brian S. Gordon United States 13 585 418 317 180 149 36 805
Abel Correia Portugal 16 657 1.1× 461 1.1× 412 1.3× 223 1.2× 155 1.0× 44 934
Vassilis Dalakas United States 15 422 0.7× 241 0.6× 418 1.3× 111 0.6× 85 0.6× 34 679
Colleen Bee United States 11 261 0.4× 187 0.4× 199 0.6× 116 0.6× 77 0.5× 20 466
Hyungil Kwon South Korea 11 306 0.5× 250 0.6× 190 0.6× 106 0.6× 101 0.7× 57 595
Yongsoon Kang United States 6 333 0.6× 89 0.2× 203 0.6× 98 0.5× 44 0.3× 9 503
Kenon A. Brown United States 15 533 0.9× 380 0.9× 46 0.1× 34 0.2× 87 0.6× 52 797
Yunduk ‍Jeong South Korea 12 491 0.8× 78 0.2× 135 0.4× 151 0.8× 22 0.1× 52 664
Rungpaka Amy Tiwsakul United Kingdom 7 250 0.4× 76 0.2× 404 1.3× 114 0.6× 16 0.1× 9 510
Pierre Beaudoin Canada 9 223 0.4× 63 0.2× 546 1.7× 72 0.4× 30 0.2× 11 648
Marie‐Françoise Lacassagne France 10 248 0.4× 161 0.4× 45 0.1× 83 0.5× 63 0.4× 39 426

Countries citing papers authored by Brian S. Gordon

Since Specialization
Citations

This map shows the geographic impact of Brian S. Gordon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian S. Gordon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian S. Gordon more than expected).

Fields of papers citing papers by Brian S. Gordon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brian S. Gordon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian S. Gordon. The network helps show where Brian S. Gordon may publish in the future.

Co-authorship network of co-authors of Brian S. Gordon

This figure shows the co-authorship network connecting the top 25 collaborators of Brian S. Gordon. A scholar is included among the top collaborators of Brian S. Gordon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian S. Gordon. Brian S. Gordon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Gordon, Brian S., Masayuki Yoshida, Yuhei Inoue, & Rui Biscaia. (2025). Sport Fans and Flourishing: Examining the Mediating Role of Sport Fan Well-Being in Predicting Flourishing. Journal of Sport Management. 39(3). 180–195. 2 indexed citations
2.
Gordon, Brian S., et al.. (2023). Salute to service or salute to skepticism? An empirical analysis of military members’ perceptions of the NFL’s military campaign. International Journal of Sports Marketing and Sponsorship. 24(4). 661–681. 1 indexed citations
3.
Yoshida, Masayuki, et al.. (2023). Fan Engagement Behavior: Validation of a Theory-Based Scale. Journal of Sport Management. 38(2). 133–150. 7 indexed citations
4.
Delia, Elizabeth B., et al.. (2022). Identification in Sport and Religion: Exploring the Overlap between Two Group Identities. Sport Marketing Quarterly. 31(2). 89–100. 4 indexed citations
5.
6.
Gordon, Brian S., et al.. (2022). Lead by Example: An Exploration of the Athlete Brand as a Role Model. Sport Marketing Quarterly. 31(1). 62–75. 6 indexed citations
7.
Yoshida, Masayuki, et al.. (2021). An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts. Sport Marketing Quarterly. 30(2). 95–110. 16 indexed citations
8.
Gordon, Brian S., et al.. (2021). Consumer-Athlete Brand Relationship: A Qualitative Exploration of Sport Fans’ Experiences. International Journal of Business Administration. 12(3). 86–86.
9.
Yoshida, Masayuki, Brian S. Gordon, & Jeffrey James. (2021). Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification. Journal of Brand Management. 28(5). 481–494. 43 indexed citations
10.
Gordon, Brian S., et al.. (2019). Crafting a legacy: investigating the retired athlete brand image. International Journal of Sports Marketing and Sponsorship. 20(3). 390–406. 9 indexed citations
11.
Gordon, Brian S., et al.. (2019). Exploring retro marketing with sport marketing professionals. Sport Business and Management An International Journal. 9(3). 284–300. 11 indexed citations
12.
Hedlund, David P., et al.. (2018). Ignition Tradition? A Case Study of the Florida State University Athletics Department’s 2014 Logo Redesign. 10(3). 1–14. 1 indexed citations
13.
Gordon, Brian S. & Jeffrey James. (2017). The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting. International Journal of Business Administration. 8(3). 55–55. 9 indexed citations
14.
Nakazawa, Makoto, Masayuki Yoshida, & Brian S. Gordon. (2016). Antecedents and consequences of sponsor-stadium fit. Sport Business and Management An International Journal. 6(4). 407–423. 6 indexed citations
15.
Gordon, Brian S., et al.. (2015). Student-Athlete School Selection: A Family Systems Theory Approach. SHILAP Revista de lepidopterología. 8(2). 266–286. 12 indexed citations
16.
Yoshida, Masayuki, Brian S. Gordon, Bob Heere, & Jeffrey James. (2015). Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport. Sport Marketing Quarterly. 24(2). 105–119. 56 indexed citations
17.
Yoshida, Masayuki, Brian S. Gordon, Makoto Nakazawa, & Rui Biscaia. (2014). Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context. Journal of Sport Management. 28(4). 399–417. 183 indexed citations
18.
Gordon, Brian S., et al.. (2012). University Identification: A Conceptual Framework. SSRN Electronic Journal. 1 indexed citations
19.
Gordon, Brian S., et al.. (2010). An exploratory investigation of sportsmanship attitudes among college student basketball fans.. Journal of sport behavior. 33(4). 466–488. 7 indexed citations
20.
Gordon, Brian S.. (2010). Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026