Gary J. Brunswick
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 5%
- Sociology and Political Science top 10%
- Social Psychology top 10%
- Co-authors
- Stephen BrownShelby D. HuntArdion BeldadSabrina HegnerRobert F. LuschSusan Schultz KleineRobert E. KleineChoton Basu
- Topics
- Consumer Behavior in Brand Consumption and Identification (6 papers)Customer Service Quality and Loyalty (5 papers)Information Systems Education and Curriculum Development (2 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of MarketingJournal of the Academy of Marketing ScienceJournal of the Association for Information Systems
- Partner nations
- United StatesNetherlandsGermany
In The Last Decade
Gary J. Brunswick
11 papers receiving 646 citations
Peers
Comparison fields: 5 of 91
- Marketing 267
- Organizational Behavior and Human Resource Management 232
- Strategy and Management 163
- Sociology and Political Science 148
- Social Psychology 130
Countries citing papers authored by Gary J. Brunswick
This map shows the geographic impact of Gary J. Brunswick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary J. Brunswick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary J. Brunswick more than expected).
Fields of papers citing papers by Gary J. Brunswick
This network shows the impact of papers produced by Gary J. Brunswick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary J. Brunswick. The network helps show where Gary J. Brunswick may publish in the future.
Co-authorship network of co-authors of Gary J. Brunswick
This figure shows the co-authorship network connecting the top 25 collaborators of Gary J. Brunswick. A scholar is included among the top collaborators of Gary J. Brunswick based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gary J. Brunswick. Gary J. Brunswick is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 172 | |
| 2 | 0 | |
| 3 | The Evolution of Service-Dominant Logic and It's Impact on Marketing Theory and Practice: A Review | 3 |
| 4 | 3 | |
| 5 | 10 | |
| 6 | 3 | |
| 7 | 24 | |
| 8 | Mandatory Computer Initiatives and Their Impact upon Marketing Strategy for Colleges and Universities | 1 |
| 9 | Mandatory Laptop Computers for All Students: Lessons Learned from the Technology-Learning-Communication (TLC) Initiative at Northern Michigan University | 0 |
| 10 | Electronic Commerce Curricula: An Overview of Current Electronic Commerce Courses and Implications for Marketing Education | 2 |
| 11 | 1 | |
| 12 | 15 | |
| 13 | 115 | |
| 14 | 374 |
About Gary J. Brunswick
Gary J. Brunswick is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 14 papers that have together received 723 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Information Systems Education and Curriculum Development (2 papers). The work is most often cited by research in Marketing (267 citations), Organizational Behavior and Human Resource Management (232 citations) and Information Systems and Management (115 citations). Gary J. Brunswick has collaborated with scholars based in United States, Netherlands and Germany. Frequent co-authors include Stephen Brown, Shelby D. Hunt, Ardion Beldad, Sabrina Hegner, Robert F. Lusch, Stephen Brown, Susan Schultz Kleine, Robert E. Kleine, Choton Basu and Leida Chen. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.